Carla McMorris

Synapse is a banking as a service platform powering fintechs and embedded finance companies with the ability to launch feature complete deposit and credit products.

Led content strategy and managed an integrated content calendar as the only writer for the company. Wrote and worked with a graphic designer to manage the publication of marketing materials including the monthly "Synapse Signal" newsletter email, podcast blogs, social media, and product materials including monthly release notes.

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• Collaborated with senior leadership and product leadership to produce six thought leadership collateral assets and campaigns in 2023, to raise brand awareness and support the sales team.
• Secured relationships with customers, writing seven in-depth case studies that positively influenced the sales cycle.

Marqeta powers businesses to issue cards and process payments globally. They work with card networks and banks to issue cards and authorize transactions.

Created content marketing material as the only content writer, supporting the marketing team's demand gen effort with ten email campaigns per month, four newsletters per month, over 30 content pieces in one quarter, and multiple event promotion materials.

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• Collaborated with the product team to produce a selection of product sheets to support internal training.
• Co-lead the editing and production of RFP responses for tech giants.

McMorris Consulting helps B2B companies build profitable relationships with their best customers by providing hands-on integrated marketing leadership.

Working with five clients on multiple projects, I took on active roles with the teams to complete go-to-market plans, rebranding and messaging, new sales deck generation, content writing, PR and byline writing, infographics, product sheets, event sponsorship planning, and in-person event support.

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• Worked with one of the product teams as a Sales Enablement consultant for an HR tech company writing detailed proposals for a Salesforce partnership launch.
• Co-wrote the go-to-market plan and conducted extensive sector research and report writing for a pre-launch Ad tech company, foundational work for their seed round.

Cardlytics is a fintech that leverages a digital advertising platform through 400 bank partners, including Bank of America.

Mobilized integrated marketing communications and operations, increasing brand awareness and supporting the sales team with thought leadership assets and campaigns. Worked closely with three PR firms and leadership, provided new sales collateral material for the sales team and established and managed the partnership with Forrester Research to help establish the sector.

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• Led rebranding initiative for the company, including writing internal communications materials, updating all digital properties, new event displays, promotional materials, etc.
• Grew the marketing team from zero to four, collaborated with a branding/design firm and a web/SEO firm to update the collateral and website.

A unique education initiative designed to select and collaborate with community colleges to design college completion pathways.

Managed the collaboration of three community college grantees, technical assistants, and the funder (the Bill and Melinda Gates Foundation) through the development of purpose-built websites and in-person events to support the restructuring of community college degree programs into pathways to graduate more students.

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• Led design and development of all co-branded communications and spearheaded innovation by sourcing and initiating partnerships with service providers and technical programs to initiate and support the efforts of the community colleges.
• Managed operations, P&L, a marketing manager, and a web development firm.