Carla Dansby-Reid

SMBC Financial Group

American Express

Chase

TiVo

TruAmerica

• Created online content designed to attract, engage, influence and retain targeted audiences for Experian’s consumer product offerings through its branded consumer product websites—freecreditscore.com; freecreditreport.com; Experian.com; and Experian CreditWorks.
• Incorporated SEO keywords into copy to improve search result rankings.
• Collaborated with Product and Affiliate Managers to develop marketing content consistent with their brand marketing and message strategies.
• Presented internal clients with unique copy options based on overall marketing objectives.
• Incorporated regulatory compliance requirements into copywriting, confirming content met Credit Repair Organizations Act (CROA) guidelines.
• Provided creative guidance to Junior and contract writers to deliver copy that was engaging, results-oriented and on brand.
• Improved click conversion rates with strategic creation of online advertisements.

• Published weekly General Agent e-newsletter about product, compliance and regulatory news.
• Created copy for ads, flyers, brochures, internal and external communications promoting investment and retirement products.
• Wrote consumer-facing content for company website Transamerica.com.
• Customized brand message to reach and capture targeted audience's interest and drive engagement.
• Reviewed and edited final copy for accuracy and oversaw production.

• Wrote advertising copy for online content that adhered to ING's brand identity and personality.
• Helped develop distinctive ING “orange” brand voice for company’s four broker-dealers and wrote corresponding brand guidelines.
• Wrote sales and marketing collateral, i.e., web banners, landing pages, email campaigns, direct-mail campaigns and e-postcards.
• Worked closely with Compliance Department to ensure all marketing and communications collateral followed Financial Industry Regulatory Authority (FINRA) regulatory standards.
• Successfully managed all projects from inception to fruition and built strong collaborative relationships with cross-functional teams and business partners.
• Proved successful working within tight deadlines and fast-paced atmosphere.