CARLA REYNOLDS

Event Management

• Exclusively responsible for all customer events for a $3 billion international company to include plan, organize, execute, negotiate, secure sponsorships, and budgeting to ensure internal and external objectives are consistently exceeded.
• Utilize Cvent software for over 30 events annually including corporate dinners, golf outings, special events such as Kansas City Chiefs event in Mexico City and 3 corporate conferences (up to 300 attendees).
• Utilize Crowd Compass software to create mobile app for attendee event experience

Communications

• Create conference presentations for C-level and VP level executives.
• Manage external customer, partner, and vendor communications via Salesforce Marketing Cloud.
• Webmaster for all KCS web content utilizing dotCMS software.
• Manage KCS YouTube channel.

Vendor/Sponsorship Management

• Manage vendor relations for printing and promotional items, as well as the agency for web creation.
• Research, budget, and negotiate all sponsorships for KCS.

Event Management

• Organized two city-wide fund raisers - October Family Fest for Calvary Lutheran Church and School to include planning, budgeting, vendor management, and logistics.
• Acquired several sponsors to off-set the costs
• Planned, strategized, and implemented the promotion of the event

Program Management

• Developed and managed the backend processes, quality control, promotion, customer service, social media, sales, and administrator responsibilities for websites www.theFinderKC.com and www.KCFreePress.com.
• Supervised the sales team, developed the sales strategy, and created the sales collateral including group buying promotion.
• Managed all aspects of customer service including enhancing profiles, ad and coupon creation and group buying promotion.

Event Management

• Added over $100 million in sales revenue by successfully managing over 20 CEO level executive customer events in 2007
• Managed 50+ employee events in 2008, including Arts and Crafts fair and family concerts; received recognition as drastic improvement compared to the previous event management team
• Successfully event-managed three national sales rallies for Sprint’s Strategic Accounts (top 100 business customers)

Project/Program Management

• Added over $150 million in business sales revenue by successfully managing Sprint’s executive programs for sales
• Led the effort to update the Strategic Business Group account list resulting in $12.1 billion in potential Sprint opportunities
• Drove and managed completion of proposals, pricing and contracts for major Sprint business customers

Client Relations/Coaching and Leadership

• Key team member in the pre-sales process; ensured opportunities were approached with a focus on maximum value for both Sprint & Sprint customers
• Developed strategies for targeting customers to maximize Sprint’s penetration in the account
• Built and supervised a project management team used to develop projects and infrastructure for Sprint.com/Sprintbiz.com; resulted in a 30% increase in website traffic

Brand Development

• Developed “Sprint Employee Appreciation Team” brand/logo for the events team
• Effectively communicated the brand via logo, signage, t-shirts and all written communications which resulted in significantly increased team-recognition.

• Created and managed the Digital Group, a separate business unit within Atwood which produced CD-ROMs and websites
• Managed all aspects of the digital group including a production staff of five and a sales staff of four
• Increased ad sales over $2 million the first two years by successful sales management of sales staff
• Vendor negotiation/management for CD-ROM replication, graphics and printing services.