Summary
Overview
Work History
Education
Skills
Timeline
Generic

Carla Sophia Saenz

Miami,FL

Summary

Results-driven management professional with proven ability to lead teams to success. Strong focus on team collaboration, operational efficiency, and achieving measurable outcomes. Adept at strategic planning, process improvement, and fostering culture of accountability and excellence. Known for adaptability and consistently meeting changing organizational needs.

Overview

16
16
years of professional experience

Work History

Florida On-Premise Manager

Paradise Spirits
06.2022 - Current
  • Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
  • Optimized social media presence to engage customers, resulting in higher online visibility and interaction rates.
  • Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.

Spirits Specialist

Lucha Enterprises
10.2020 - Current
  • Represented: Chinola, Sour AF, Spark Plug, Desquite, Smart Water, Agua Fresca, Patron, Live Wire
  • Established a solid client base by attending networking events and building long-lasting partnerships within the hospitality sector.
  • Developed strong relationships with key clients, resulting in repeat business and increased brand loyalty.
  • Maintained up-to-date knowledge of industry regulations, ensuring compliance with all relevant laws and guidelines pertaining to the spirits market.
  • Organized educational seminars for customers to deepen their understanding of various spirits categories and production methods.
  • Coordinated participation in trade shows and expos, showcasing products to potential buyers and industry professionals alike.

Bar captain / Mixologist

CONSTELLATION CULINARY GROUP
10.2013 - Current
  • Boosted beverage sales with innovative cocktail creations and seasonal menu updates.
  • Evaluated employee performance regularly, providing constructive feedback for continuous improvement.
  • Collaborated with the culinary team for successful pairing of food and beverages to enhance guest experience.

Portfolio Manager

Casa Armando
08.2019 - 04.2022
  • Generated substantial revenue increases by identifying untapped markets and capitalizing on emerging trends within the industry.
  • Increased positive word-of-mouth referrals through genuine, personalized customer interactions and excellent product knowledge.
  • Ensured accurate representation of the brand by maintaining consistent messaging and visuals across all promotional materials and presentations.
  • Boosted sales through effective collaboration with store staff to promote products in high-traffic areas.

Lead Brand Representative

GMR MARKETING
04.2013 - 06.2019
  • Developed comprehensive sales reports for management review, highlighting areas for improvement and strategic adjustments.
  • Spearheaded promotional events to attract new customers and generate interest in the brand.
  • Identified potential customers through networking events, generating valuable leads for the business.
  • Conducted market research to identify emerging trends and opportunities for brand growth.
  • Collaborated with management to design eye-catching visual merchandising displays, driving customer engagement.

Office Coordinator

Southern Audio Visual (Inside Fontainebleau Hotel)
02.2009 - 03.2013
  • Led a team of technicians to deliver exceptional service, fostering a positive work environment that encouraged growth and development.
  • Increased overall event satisfaction ratings by providing responsive and timely support for all technical issues during live presentations.
  • Collaborated with team members to keep the department fully stocked and visually appealing for increased sales.

Education

Hospitality Management

MDC College
Miami, FL
01.2012

Skills

  • Customer service
  • Team leadership
  • Time management
  • Decision-making
  • Staff training and development
  • Relationship building
  • Brand management
  • Lead generation

Timeline

Florida On-Premise Manager

Paradise Spirits
06.2022 - Current

Spirits Specialist

Lucha Enterprises
10.2020 - Current

Portfolio Manager

Casa Armando
08.2019 - 04.2022

Bar captain / Mixologist

CONSTELLATION CULINARY GROUP
10.2013 - Current

Lead Brand Representative

GMR MARKETING
04.2013 - 06.2019

Office Coordinator

Southern Audio Visual (Inside Fontainebleau Hotel)
02.2009 - 03.2013

Hospitality Management

MDC College

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