Summary
Overview
Work History
Education
Skills
Publications
Timeline
Generic

Carlee Shafer

Cincinnati

Summary

Experienced in bringing CPG brands to life through impactful shopper marketing and retail media campaigns. Managed national accounts including P&G and Unilever, as well as retail giants like Target, Kroger, and Albertsons. Skilled at turning strategy into execution, delivering creative activations that drive client-tailored results. Strong communication skills enable effective leadership in fast-paced environments. Proven track record of building strong relationships along the way.

Overview

9
9
years of professional experience

Work History

Account Manager

WPP Unite
01.2025 - Current
  • Account Manager for Unilever Shopper Marketing Grocery Sector
  • Support the successful stand-up of a new account, establishing processes and relationships for effective long-term management.
  • Manage end-to-end program execution for one of the largest retailers in the sector, ensuring seamless integration with national sales plans.
  • Collaborate with creative, project management, production, and media teams for the successful launch of promotional campaigns, increasing retailer engagement and sales.
  • Serve as primary client contact, securing approvals, achieving objectives, and ensuring project timelines and budgets are met.
  • Manage budget planning, approvals, and tracking, optimizing resource allocation and ensuring financial accountability.
  • Analyze retail performance metrics to identify opportunities for growth and improve program effectiveness.
  • Build strong client relationships through trust, sound counsel, and flawless execution of marketing campaigns.

Account Executive

pep, LLC.
04.2022 - 01.2025
  • P&G Shopper Marketing
  • Managed shopper marketing campaigns for P&G across diverse promotional channels, including commercial print, permanent displays, point-of-purchase, digital, and direct-to-consumer paths and more.
  • Facilitated relationship building and cross-team collaboration to ensure flawless execution of marketing programs.
  • Consulted with clients and vendors to provide innovative solutions, achieve cost savings and enhancing program effectiveness.
  • Oversaw end-to-end program management, including communication for regular updates between clients and vendors.
  • Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
  • Streamlined account management processes for increased efficiency and improved client retention rates.

Social Media Support

System of Strength
08.2022 - Current
  • Conduct engaging and effective fitness classes tailored to diverse clientele and fitness levels.
  • Designed personalized workout plans to help clients achieve their fitness goals.
  • Strategically planned and integrated social media content in line with promotional campaigns, community events, gym updates, trainer spotlights, and more to boost overall brand visibility.
  • Supported the development of local brand awareness and engagement through targeted social media initiatives.
  • Created and curated high-quality photos, videos, reels, Instagram posts, and stories to boost brand engagement and visibility.
  • Developed and executed social media strategies to increase engagement, generate leads, and foster active community interaction, demonstrating adept marketing and project management skills.

Dual Head Coach

Orangetheory Fitness
10.2022 - 03.2023
  • All of the below Head Coach role responsibilities, for multiple OTF Studios
  • Collaborate between studios to build cross-collaborating teams, and client retention.
  • Managed budgets and financial reports, ensuring fiscal responsibility and profitability.
  • Strengthened relationships with local business partners to promote collaboration opportunities that benefited both parties involved.
  • Oversaw the design and execution of marketing materials for the studio, increasing brand visibility and attracting new clients.
  • Developed and implemented strategies to increase studio visibility and reach more clients.
  • Implemented marketing strategies to promote studio to potential clients.

Head Coach

Orangetheory Fitness
05.2021 - 10.2022
  • Create a positive, high energy, respectful OTF studio environment for staff and clients
  • Assist in the training and education of new coaches using the OTF business model
  • Responsible for the marketing, community outreach and studio in reach to grow the business
  • Educate and develop the fitness team through training curriculum, proper feedback, and leadership
  • Build OTF studio attendance, retain current clientele, and achieve monthly revenue budgets, and lead generation
  • Responsible for staff schedule, and studio operational schedule.
  • Regularly review KPI's for both studio, and individual fitness instructors in order to develop plans for business growth.
  • Host OTF approved special events, coach continuing education courses, and member workshops

Fitness Coach

Orangetheory Fitness
12.2020 - 03.2021

Certified Athletic Trainer

Beacon Orthopaedics & Sports Medicine
06.2016 - 10.2023
  • PRN Certified Athletic Trainer (2021-2023)
  • Certified Athletic Trainer at Lakota West Freshman School and Lakota West Junior High (2016-2021)
  • Outpatient Physical Therapy Clinic
  • Club soccer/US Development Academy soccer tournament coverage in and traveled with team out of state
  • Provided training/recovery/injury prevention programs for a club soccer team in partnership with former Beacon Elite Sports Training (BEST) coaches

Education

Bachelor of Science - Athletic Training

University of Cincinnati
Cincinnati, OH
05-2016

Skills

  • Shopper Marketing
  • Budget Management
  • Multi-channel Marketing
  • Creative Briefing
  • Scope Management
  • Team Leadership
  • Project Management
  • Digital Marketing
  • Account Management
  • Strategic Thinking

Publications

  • Alterations in knee sensorimotor brain functional connectivity contributes to ACL injury in male high-school football players: A prospective neuroimaging analysis.
  • National Library of Medicine/ Brazillian Journal of Physical Therapy, September 2020

Timeline

Account Manager

WPP Unite
01.2025 - Current

Dual Head Coach

Orangetheory Fitness
10.2022 - 03.2023

Social Media Support

System of Strength
08.2022 - Current

Account Executive

pep, LLC.
04.2022 - 01.2025

Head Coach

Orangetheory Fitness
05.2021 - 10.2022

Fitness Coach

Orangetheory Fitness
12.2020 - 03.2021

Certified Athletic Trainer

Beacon Orthopaedics & Sports Medicine
06.2016 - 10.2023

Bachelor of Science - Athletic Training

University of Cincinnati

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