Summary
Overview
Work History
Education
Skills
Additional Data
Certification
Timeline
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Carleigh Buehler

Los Angeles,CA

Summary

Results-driven marketing leader born to build strategic, successful campaigns to drive product awareness, increase market share and cement industry dominance. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer 7 years of experience to new role dedicated to achieving exceptional results on tight timetables. Strong worth ethic, adaptability and exceptional interpersonal skills.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Associate Marketing Manager

PepsiCo
Los Angeles, CA
05.2023 - Current
  • Own strategy and agency execution for National Sampling Campaigns for Rockstar Energy. Leading with brand positioning, innovation launches and functionality of the product sub-lines.
  • Manage briefing of marketing agencies on business goals and objectives.
  • Drive trial and awareness to the brand to support the business and increase sales.
  • Own agency relations, drive execution and share out success to all key stakeholders on a national scale.
  • Partner with key stakeholders and cross collaboration on brand strategy.
  • Manage National Strategy for College / University for Rockstar Energy. (college ambassador program, on campus hacks, collegiate partnerships).
  • Own local team / division relations and connectivity for Brand Experience / Sector led sampling campaigns.
  • 360 Campaign Strategy collaboration.
  • Generated reports on key performance indicators related to marketing programs.
  • Coordinated with internal teams on the design, production, and distribution of marketing materials to communicate the greater Comms direction for campaigns.
  • Designed surveys with internal insight teams to collect data from consumers regarding their experiences with products and activations.
  • Key contributor in curating on-site experiences for consumer forward activations.

Sr. Supervisor Field Marketing

PepsiCo
Los Angeles, CA
08.2021 - 05.2023
  • Managed Brand Territory Coordinators (formerly FMS). Provided leadership and guidance to a team of 25 full time employees.
  • Developed performance standards and evaluated employee performance against those standards.
  • Lead consumer facing initiatives, strategies to support the business and driving trial to our targeted consumer.
  • Support on demand sampling, retail sampling and tiered event activations.
  • Owned connectivity between the Energy Brand Teams & local, Division strategies for Rockstar Energy Drink / Mountain Dew Energy.
  • Onsite lead for large scale activations. Managing partnership relationships and full execution onsite.
  • Curate sampling initiatives around Gold Star Markets (priority) for Rockstar Energy Drink supporting 360 programming.

Sr. Marketing Analyst – C&U Marketing Manager

PepsiCo
Los Angeles, CA
04.2020 - 08.2021
  • Led National College Brand Ambassador Program (300+): promotional management, product distribution, can in hand sampling, field connectivity, track KPIs.
  • Ownership of College Department Budget (Projected $1.1 MM).
  • Collaborated with cross-functional teams to ensure alignment between goals and objectives.
  • Led planning & execution for National C&U Sales programs.
  • Presented findings to management and executive leadership and fielded questions to help refine strategies to ensure alignment on targeted goals.
  • Led strategic planning process and execution for grassroots activations gaining cross-functional approval and support.
  • Identify Opportunity Developments (New partners, new events, etc.) to remain relevant in the collegiate space.
  • Analyzed market trends and identified opportunities for product innovation or improvement.

Marketing Manager

Rockstar Energy Drink
Beverly Hills, CA
04.2018 - 04.2020
  • Managed 3 direct full time reports.
  • Led National College Brand Ambassador Program (300+ US/Canada)
  • Budget Management/Ownership
  • Led C&U Exclusive Sales Loader Programs per semester. (+22%-25% goal)
  • Led strategic planning on promotional road tour to support C&U loader program, identify top C&U’s accounts, target college consumers & help amplify sales in surrounding cities
  • Key contributor to on-campus sampling (small & large scale) activations for C&U sales support nationwide
  • Led logistics & onsite management for student travel sponsorships
  • Monitored competitors' activities to keep up with industry trends.

Marketing Coordinator/Manager

Yachak Yerba Mate
10.2017 - 04.2020
  • Executed National Sampling Campaign for New Product Launch
  • Key component in on-campus sampling activations for C&U sales support
  • Integrated product in a college ambassador program to drive trial & awareness.
  • Identified key moments for Yachak integration in the collegiate space.

Marketing Coordinator

Rockstar Energy Drink
Beverly Hills, CA
07.2016 - 04.2018
  • Recruited, hired & trained the Mid-West Brand Ambassador (75+)
  • Coordinated all on-campus sampling requests for C&U sales support nationwide.
  • Maintain relationship with Pepsi Contracted accounts.
  • Partnering with Pepsi Key Account Managers for account support.
  • Support C&U Exclusive Sales Program
  • Maintain partnerships/sponsorships for student travel.

Medical Staffing Recruiter

Aya Healthcare
Natomas, CA
03.2016 - 06.2016
  • Staffed Registered Nurses in 3000+ acute care facilities
  • 3rd largest staffing agency in the travel nurse industry
  • Work nation wide in all 50 states
  • Recruited, interviewed, and packaged 50+ Registered Nurses in travel contracts
  • Created pay packages per individual and drafted contracts for each placement between the facility, agency, and nurse
  • Hit team goals per quarter as well as individual goals per quarter
  • Executed successfully marketing strategies by using sourcing platforms as well as social media marketing.

Medical Staffing Recruiter

Rise Medical Staffing
Sacramento, CA
08.2014 - 03.2016
  • Successfully placed Registered Nurses in 500+ acute care facilities
  • Created professional profiles to present to the facilities on behalf of the registered nurses
  • Recruited, interviewed, and packaged 100+ Registered Nurses for their travel contracts
  • Developed contracts for each individual placement between the facility & nurse.
  • Sourced qualified candidates through online channels such as LinkedIn, Indeed, Monster.
  • Proficient in Bullhorn Staffing.

Education

B.A. Communications - Public Relations -

CALIFORNIA STATE UNIVERSITY OF SACRAMENTO
05.2014

Skills

  • Customer Engagement
  • Product Launches
  • Campaign Management
  • Budget Administration
  • Partnership Marketing
  • Program Marketing
  • Brand Promotion
  • Marketing Analytics
  • Project Management
  • KPI Tracking
  • Marketing Campaigns
  • Staff Management
  • Customer Relationship Management (CRM)
  • Marketing Campaign Development
  • Strategic Planning
  • Brand Positioning
  • Event Coordination
  • Communications Strategy
  • Budget Development
  • Training Delivery
  • Product Positioning
  • Promotion Development

Additional Data

Collaboration, Inclusiveness, Execution/Clarity, Forward Thinking, Talent Development/Mentoring, Leader, Time Management, Team Player, Networking, Shows Initiative, Proactive, Cross Functional Leadership, Microsoft Word, PowerPoint, Excel, Outlook, Teams, OneNote, OneDrive, Basecamp 3.0, SharePoint, Canva, Bullhorn Staffing Software, Nuance, Adobe Acrobat Pro, Discord, Ning, MRT/GRT, SAP, NIS

Certification

  • NASM CPT

Timeline

Associate Marketing Manager

PepsiCo
05.2023 - Current

Sr. Supervisor Field Marketing

PepsiCo
08.2021 - 05.2023

Sr. Marketing Analyst – C&U Marketing Manager

PepsiCo
04.2020 - 08.2021

Marketing Manager

Rockstar Energy Drink
04.2018 - 04.2020

Marketing Coordinator/Manager

Yachak Yerba Mate
10.2017 - 04.2020

Marketing Coordinator

Rockstar Energy Drink
07.2016 - 04.2018

Medical Staffing Recruiter

Aya Healthcare
03.2016 - 06.2016

Medical Staffing Recruiter

Rise Medical Staffing
08.2014 - 03.2016

B.A. Communications - Public Relations -

CALIFORNIA STATE UNIVERSITY OF SACRAMENTO

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Carleigh Buehler