Summary
Overview
Work History
Education
Skills
Accomplishments
Core Competencies
Timeline
Generic
Carlene Lombo

Carlene Lombo

Birmingham,AL

Summary

Marketing campaigns leader with over 7 years of experience in driving revenue growth and client expansion in higher education and B2B sectors. Successfully managed budgets exceeding $2M, achieving client upsells ranging from $300K to $1M through strategic optimization and collaboration. Specialized in creative strategy, AI-driven automation, and performance analytics, consistently surpassing growth targets.

Overview

10
10
years of professional experience

Work History

Senior Digital Account Manager

Advance Education
06.2022 - Current
  • Generated $300K–$1M annual upsell revenue through strategic full funnel campaigns and targeted content marketing.
  • Managed $2M campaign budget, optimizing spend across Google Ads, content marketing, and automation tools.
  • Led cross-functional teams of over 10 stakeholders, aligning campaigns with product launches to meet revenue targets.
  • Executed multi-channel campaigns that doubled lead generation year-over-year.
  • Implemented AI-driven optimization to reduce production costs by $120K annually and improve delivery timelines.
  • Achieved 3.2x customer lifetime value improvement and a 28% increase in contract renewals through effective client success management.
  • Enhanced conversion rates from 12% to 19% while shortening sales cycle length by 23 days.

Marketing Campaigns Lead

Slique Media
02.2020 - 05.2022
  • Led 5-person campaign team through 15+ restaurant launch campaigns, coordinating creative designers, copywriters, and media buyers to deliver opening week revenues averaging $180K per location, which was 40% above client projections of $125K and resulted in 85% client retention rate.
  • Allocated $500K quarterly budgets across paid social ($200K), influencer partnerships ($150K), local PR ($100K), and content creation ($50K), resulting in average 800 new customers per location and 35% higher 6-month retention rates compared to industry benchmark of 60%.
  • Created geo-targeted campaign strategies using demographic analysis and competitor research across 8 major metropolitan markets, driving 22% same-store sales increases within 90 days of launch and outperforming franchise average by 15%.
  • Streamlined campaign workflows between 12-person creative team, 6-person media buying team, and external PR agencies, implementing project management systems that cut average project completion time from 6 weeks to 4 weeks and reduced campaign errors by 30%.

Marketing Strategy Consultant

Branddfy
06.2018 - 02.2020
  • Built marketing consultancy serving 15 clients across healthcare (5 clinics), restaurants (6 locations), and pharmacies (4 locations), generating $450K annual revenue through $25K-$50K contracts while maintaining 93% client retention rate (14 of 15 clients renewed annually).
  • Designed conversion-focused campaigns combining local SEO optimization, Facebook lead generation ads with $2,000 monthly budgets, and automated email sequences, resulting in average 65% revenue increase per client within 12 months and total portfolio growth of $2.1M.
  • Launched targeted acquisition campaigns for 3 daycare centers and 2 rehabilitation facilities, implementing Google Ads and local directory optimization that generated 120% more qualified leads (from 50 to 110 monthly inquiries) and improved local search rankings to top 3 positions for 85% of target keywords.

Marketing & Operations Director

Linton's Beauty World
07.2015 - 05.2018
  • Directed omnichannel marketing for 20 luxury beauty locations across 3 metropolitan markets, implementing targeted email campaigns, social media promotions, and inventory optimization strategies that increased same-store sales 22% (from $42K to $51K monthly average) and improved profit margins from 18% to 26% through reduced waste and better product mix.
  • Managed 200+ sales staff across multiple markets while running promotional campaigns, seasonal launches, and customer retention programs that consistently generated $500K–$1M monthly revenue for 11 consecutive months, achieving 92% of annual revenue targets and maintaining 4.2-star customer satisfaction rating.
  • Executed influencer partnerships with 25+ beauty content creators and organized 12 popup events annually, generating 2.5M social media impressions, acquiring 12,000 new customers, and driving 25% foot traffic increases during promotional periods with average customer spend of $85 per visit.

Education

Bachelor of Arts - Public Relations

United States International University Africa
Nairobi, Kenya

Skills

  • Upsell campaigns and product adoption
  • Campaign management
  • Brand strategy
  • Key performance indicators
  • Multi-channel strategy
  • Performance optimization
  • Revenue attribution
  • Cross-functional collaboration
  • Budget management
  • Stakeholder alignment
  • Project management
  • Google Ads and Meta Ads
  • Salesforce and HubSpot integration
  • Data analytics
  • A/B testing techniques
  • AI campaign tools

Accomplishments

  • $300K–$1M Upsell Revenue through integrated campaign strategies across higher education verticals
  • $2M Campaign Budget Management with 23% ROAS improvement and 34% annual revenue growth
  • Campaign Performance Excellence: Doubled lead generation YOY, improved conversion 12% to 19%

Core Competencies

Upsell Campaigns, Multi-Channel Strategy, Performance Optimization, Revenue Attribution, Product Adoption, Cross-Functional Teams, Budget Management, Stakeholder Alignment, Project Management, Google Ads, Meta Ads, Salesforce/HubSpot, Analytics, A/B Testing, AI Campaign Tools

Timeline

Senior Digital Account Manager

Advance Education
06.2022 - Current

Marketing Campaigns Lead

Slique Media
02.2020 - 05.2022

Marketing Strategy Consultant

Branddfy
06.2018 - 02.2020

Marketing & Operations Director

Linton's Beauty World
07.2015 - 05.2018

Bachelor of Arts - Public Relations

United States International University Africa

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