Carlene (Carlie) Tyrrell
Swarthmore,PA
Summary
Performance-driven Vice President with 25 years of experience aligning analytics, research, and insight with business requirements, policies and regulatory requirements. Passionate about applying excellent organization and communication skills to manage and lead teams. Results-oriented individual well-versed in interfacing and consulting on business processes to drive results based on sound overall business judgment.
Overview
24
24
years of professional experience
Work History
VP, Distribution Analytics (Business Metrics) & Insights
Lincoln Financial Group
03.2023 - Current
- Hired and managed employees to maximize distribution analytics, research and insights while training staff on best practices and protocols.
- Cultivated a high-performance culture within the organization by setting clear expectations for employees at all levels, providing regular feedback, and recognizing achievement.
- Championed strategic and change management initiatives within the organization to ensure smooth transitions during periods of growth or restructuring.
- Collaborated closely with various department heads on strategic planning initiatives to ensure alignment between corporate goals.
- Introduced process improvements that reduced operational costs while maintaining high-quality standards within the broader Strategic Planning Office.
- Established and directed successful programs focused on advanced analytics, consumer and market research, and integrated insights.
- Led teams which analyzed industry trends and tracked competitor activities to inform decision making.
AVP, Channel Insights and Analytics
Lincoln Financial Group
09.2020 - 03.2023
- Managed projects efficiently, ensuring timely delivery and high-quality results.
- Collaborated with VPs and SVPs to grow internal business partners through providing strategic analytic insights.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
Managing Director, Research Practice
CRA | Admired Leadership
09.2019 - 08.2020
- Managing and growing an entrepreneurial primary research practice.
- Providing primary research consultation and solutions for clients spanning numerous industries.
- Developing a one-of-a-kind syndicated communication assessment index and competitive intelligence for various industry verticals.
- Strengthened client relationships with regular communication, timely project delivery, and high-quality services.
VP Director, Consumer & Market Research
OneMain Financial
02.2017 - 09.2019
- Led Market and Consumer Research Department, reporting to the Chief Marketing Officer and Chief Revenue Officer.
- Negotiated favorable contracts with vendors, securing advantageous terms for the company while maintaining strong professional relationships.
- Instituted OneMain’s current research program to include the voice of the customer (VOC), ad hoc custom research, competitive intelligence and usability research.
- Developed OneMain's market segmentation model based upon ethnography, secondary data, and primary quantitative consumer research.
- Controlled research planning and calendar.
- Managed research budget.
Sr. Market Research Director
Vanguard
05.2011 - 01.2017
- Managed quantitative and qualitative research initiatives for Vanguard’s Financial Advisor Services (FAS) business unit - including but not limited to, project plans, research/survey design, sampling, execution, analysis and reporting.
- Served as a consultant with internal clients to provide external client insights and market research.
- Built business unit's research portfolio in accordance with long-term strategic plan.
- Drove business improvement through primary market research, including, but not limited to ad-hoc strategic projects, brand tracking, ad testing, loyalty (NPS) and service excellence.
- Managed research budget for the Financial Advisor Services business unit.
- Enhanced research quality by implementing rigorous data analysis methods and streamlining processes.
Senior Market Research Consultant III
Wells Fargo
10.2007 - 04.2011
Director, Research
Hanley Wood (now Zonda)
07.2005 - 10.2007
Research Manager
Hanley Wood Market Intelligence
05.2003 - 07.2005
Research Coordinator
Meyers Group
01.2001 - 05.2003
Education
International Relations & Economic Development
Suffolk University
International Relations & Economics
New England College British Campus
Skills
- Cross-functional Team Leadership
- Organizational Development
- Business Analytics
- Program Management
- Project Management
- Market & Consumer Research
- Competitive Analysis
- Integrative Insight
- Qualtrics, SPSS, SAS, JMP, SQL
- Relationship and Team Building
- Strategic Planning
- Consulting
Timeline
VP, Distribution Analytics (Business Metrics) & Insights
Lincoln Financial Group
03.2023 - Current
AVP, Channel Insights and Analytics
Lincoln Financial Group
09.2020 - 03.2023
Managing Director, Research Practice
CRA | Admired Leadership
09.2019 - 08.2020
VP Director, Consumer & Market Research
OneMain Financial
02.2017 - 09.2019
Sr. Market Research Director
Vanguard
05.2011 - 01.2017
Senior Market Research Consultant III
Wells Fargo
10.2007 - 04.2011
Director, Research
Hanley Wood (now Zonda)
07.2005 - 10.2007
Research Manager
Hanley Wood Market Intelligence
05.2003 - 07.2005
Research Coordinator
Meyers Group
01.2001 - 05.2003
International Relations & Economics
New England College British Campus
International Relations & Economic Development
Suffolk University
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