Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Carley Appel

Carley Appel

Tampa

Summary

Dynamic Marketing Specialist with a proven track record of leading cross-functional teams to execute high-impact campaigns and develop compelling sales materials in fast-paced environments. Expertise in streamlining workflows, managing agency partnerships, and delivering over 350 marketing assets on schedule for nationwide launches. Recognized for strong communication skills and a deep understanding of digital marketing, market strategy, and creative design. Committed to driving results through innovative approaches and collaborative efforts that enhance brand visibility and engagement.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Product Marketer

CarePlus
04.2024 - Current
  • Help create and establish sales collateral pieces onto the Marketing Resource Center for agents and brokers to use and show potential members.
  • Create extensive lists of sales collateral materials that need to be prioritized in order to make proceeding deadlines.
  • Work to create and redesign sales collateral material for the AEP, SEP and OEP periods.
  • Work with new technology like HighSpot and SproutLoud to maximize marketing efforts and create the best environment for all sales collateral pieces.

Sales Enablement Specialist

Humana
04.2023 - 04.2024
  • Identifying campaigns needed to promote and sell Humana branded healthcare through agent engagement and materials.
  • Analyzed campaigns by uploading to the Marketing Resource Center to track downloads, agent usage, positive/negative feedback.
  • Maximized advertising efforts by collaborating with external creative agencies to produce and distribute marketing materials.

Marketing Manager

Equitus Corporation
07.2022 - 11.2022
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution. Coordinated meetings between project members and clients to develop ideas, discuss progress, and set goals.
  • Transformed corporate website and social media platforms to better engage customers and promote sales. Briefed senior executives on monthly projections, product launches, and other marketing plans.
  • Planned and coordinated logistics and shipment of materials for attendees of trade shows.

Marketing Specialist

Humana
06.2021 - 07.2022
  • Monitored trends in industry and competitive landscape to create new material.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Developed advertisements with impactful messages to stimulate engagement and reach target audiences.
  • Collaborated with external creative agencies to produce and distribute marketing materials. Partnered with graphics team to prepare, design, implement and measure success of campaigns.

Education

Bachelors of Arts - Advertising & Public Relations

University of Tampa
Tampa, FL
01.2020

Associates of Arts - undefined

Ocean County College
Toms River, NJ
01.2018

High School Diploma - undefined

Central Regional High School
Bayville, NJ
01.2016

Skills

  • Strong communication skills
  • Effective teamwork and autonomy
  • Team leadership in task completion
  • Adobe Creative Suite proficiency
  • Proficient in Microsoft Office Suite
  • Online marketing strategies

Certification

Product Marketing Certificate - Ecornell

Timeline

Product Marketer

CarePlus
04.2024 - Current

Sales Enablement Specialist

Humana
04.2023 - 04.2024

Marketing Manager

Equitus Corporation
07.2022 - 11.2022

Marketing Specialist

Humana
06.2021 - 07.2022

Associates of Arts - undefined

Ocean County College

High School Diploma - undefined

Central Regional High School

Bachelors of Arts - Advertising & Public Relations

University of Tampa

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