CARLEY JENNINGS
Burbank,CA
Summary
Music industry professional with 15+ years of experience in artist management, marketing, and event production. Proven ability to scale artists’ careers, execute large-scale events, and optimize revenue streams through innovative strategies. Passionate about empowering artists, managing projects, and driving industry innovation in the evolving digital landscape.
Overview
17
17
years of professional experience
Work History
FOUNDER/LEAD ARTIST MANAGER
Dead Room Living
01.2014 - Current
- Own and operate a boutique artist management company, developing artists from emerging talent to established revenue-generating careers.
- Re-launched heritage act that dog. in collaboration with Universal Music Group, re-engaging a legacy fan base of 100K+ listeners after a 22-year hiatus.
- Partnered with Terrorbird Publishing to streamline songwriting catalogs for high-profile placements (Yellowjackets - Showtime, Shrill - Hulu).
- Developed and secured brand partnerships, festival placements (Stagecoach 70K+ attendees, Riot Fest 40K+ attendees), and alternative revenue streams beyond traditional touring and royalties.
SENIOR EVENTS AND OPERATIONS MANAGER
GXRLSCHOOL
01.2018 - 12.2020
- Spearheaded development and operations of sold-out events, including BREATHEWATCHLISTENTOUCH: A Tribute to Yoko Ono in collaboration with the LA Philharmonic Fluxus Festival.
- Curated 10 days of programming for the Los Angeles Department of Mental Health’s We Rise annual event.
- Managed artist relations across pop, experimental, and classical genres, coordinating communication between artists, production, and marketing teams.
- Led marketing strategy and secured sponsorships for annual festivals and quarterly Idealab experiential events.
ARTIST CONSULTANT & SOCIAL MEDIA STRATEGIST
RPM Management
01.2010 - 12.2014
- Provided day-to-day management for Metro Station during relaunch, overseeing social media engagement and fan growth strategy.
- Developed digital marketing campaigns for independent artists and managers to maximize visibility and engagement.
- Advised artists on release strategies, music distribution, and monetization options in the streaming era.
Marketing Director
Softdrive Records (Sony/RED)
01.2008 - 12.2010
- Executed marketing campaigns for major artists, including Scott Weiland and Stone Temple Pilots.
- Managed all social media activations, leading strategic partnerships and cross-brand promotions.
- Led guerilla marketing campaigns and coordinated with PR teams to enhance album and tour visibility.
- Served in multiple high-level capacities, including tour assistant, studio manager, intern supervisor, and personal assistant to high-profile clients.
Education
Bachelor of Arts - Communications
UC Santa Barbara
Santa Barbara, CA03.2005
Bachelor of Arts - Philosophy
UC Santa Barbara
Santa Barbara, CA03.2005
Skills
- Project Management & Team Leadership
- Artist Relations & Development
- Digital Distribution & Streaming Strategy
- Music Licensing & Publishing
- Event Planning & Production
- Social Media & Digital Marketing
- Revenue Growth & Brand Partnerships
- Contract Negotiation & Rights Management
Websites
Timeline
SENIOR EVENTS AND OPERATIONS MANAGER
GXRLSCHOOL
01.2018 - 12.2020
FOUNDER/LEAD ARTIST MANAGER
Dead Room Living
01.2014 - Current
ARTIST CONSULTANT & SOCIAL MEDIA STRATEGIST
RPM Management
01.2010 - 12.2014
Marketing Director
Softdrive Records (Sony/RED)
01.2008 - 12.2010
Bachelor of Arts - Communications
UC Santa Barbara
Bachelor of Arts - Philosophy
UC Santa Barbara
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