Carley Martinette
Raleigh,NC
Summary
Dedicated and results-driven Digital Director with a proven track record of leveraging digital platforms to advance organizational goals. Seeking to contribute expertise in digital strategy, content creation, audience engagement, and event promotion to a dynamic team.
Overview
3
3
years of professional experience
Work History
Digital Director
North Carolina Republican Party
Raleigh, NC
07.2022 - Current
- Implemented data-driven approaches to optimize digital campaigns, resulting in improved targeting, increased click-through rates, and enhanced conversion metrics.
- Created and led constructive training sessions on optimizing NationBuilder for county and district parties, empowering local teams to maximize their digital outreach efforts.
- Successfully promoted and increased attendance for party events through targeted digital marketing strategies, including email campaigns, social media promotion, and online advertising.
- Monitored and analyzed digital performance metrics, providing regular reports to leadership for strategic decision-making.
- Collaborated on the creation of compelling and shareable content, including graphics, videos, and written materials, effectively communicating key messages and promoting party initiatives.
- Managed and oversaw a network of 100+ websites and broadcasters through the NationBuilder sub-nation configuration, ensuring seamless operation, uniform branding, and efficient communication channels.
Bartender
Rafters Social Club
Greenville , NC
03.2022 - 12.2022
- Operated cash register and Point of Sale (POS) system for transactions and made proper change for cash transactions.
- Trained new bartenders on drink preparation and upselling techniques.
- Effectively multitasked within fast-paced environment.
- Awareness of and adherence to legal regulations regarding the sale and service of alcoholic beverages.
- Quick decision-making and problem-solving skills to address unexpected situations, such as spills or customer concerns.
- Successfully bartended during college to support myself and pay for school, showcasing adaptability, responsibility, and strong work ethic.
Senior Campus Coordinator
Turning Point USA
Greenville, NC
01.2021 - 05.2022
- Led a student-run organization, providing strategic direction and fostering a collaborative environment to achieve meaningful impact on campus.
- Hosted and promoted campus events featuring speakers from across the country, enhancing the organization's reach and impact.
- Demonstrated proficiency in coordinating logistics, securing speakers, and ensuring the smooth execution of events.
- Organized and led bi-weekly meetings to promote organizational values, fostering a sense of community and shared purpose among members.
- Engaged with students through on-campus activism, creating opportunities for meaningful dialogue and involvement in the organization's initiatives.
- Achieved substantial growth by expanding the chapter from 10 members to a thriving community of over 200+ during the tenure as a leader.
- Implemented initiatives that positively impacted the campus community and contributed to the organization's overall mission.
- Implemented strategies to enhance the organization's visibility and influence on campus.
Education
Bachelor of Science - Political Science (Public Administration)
East Carolina University
Greenville, NC12.2022
Skills
- Relationship Building
- Social Media Strategy
- Database Management
- Customer Relationship Management (CRM)
- Social Media Platforms
- NationBuilder Proficient
- Canva Proficient
- Cross-Departmental Alignment
References
References available upon request.
Timeline
Digital Director
North Carolina Republican Party
07.2022 - Current
Bartender
Rafters Social Club
03.2022 - 12.2022
Senior Campus Coordinator
Turning Point USA
01.2021 - 05.2022
Bachelor of Science - Political Science (Public Administration)
East Carolina University
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