Summary
Overview
Work History
Education
Skills
Timeline
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Carley Walker

Bronx,NY

Summary

Highly motivated student-athlete with a background in brand marketing. Motivated to pursue a career in advertising. Strong collaboration skills from collegiate rowing and student-led projects.

Overview

3
3
years of professional experience

Work History

Fordham University Student Marketeer

Red Bull New York
08.2022 - Current
  • Utilize guerrilla marketing tactics to promote the Red Bull energy drink and the brand to over 10,000 students on Fordham
  • University's campus
  • Set up Point of Sales assets for over 50 Red Bull accounts throughout Manhattan and the Bronx to increase brand recognition
  • Sampled over 16,000 cans of Red Bull energy drinks to consumers at New York City Pride 2023
  • Represented the Red Bull brand at sports marketing events including Red Bull BCOne Breakdancing World Championships
  • Formula 1 Red Bull Racing Car Launch, and the League of Legends World Championships

Rower

Fordham University Women's Rowing
09.2021 - Current
  • NCAA Division I athlete with a 20+ hour week schedule
  • Placed first at the Spring Metropolitan Championships in 2022 and 2023 in the Varsity 4+

Social Media Intern

Bright Bowls
09.2020 - 08.2023
  • Created social media marketing campaigns on Instagram and with the store's newsletter
  • Increased social media engagement by 500+ followers on Instagram and 100+ followers on TikTok by creating lifestyle and food curated content and launching marketing campaigns
  • Designed an interactive website and lifestyle blog to promote store events and new products
  • Wrote and edited articles on nutrition and lifestyle for the “Bright University” blog
  • Promoted the store's mental health initiative,, Feel Good Friday, after the Fourth of July shooting in Highland Park
  • Increased Gen-Z engagement by 150% with a primarily millennial and Gen-X consumer base

Team Member

Gabelli School of Business Consulting Cup Challenge
09.2022 - 12.2022
  • Member of a six-person team performing a study of Fortune 500 Company
  • Developed a thorough Financial, Operational, and Strategic analysis of Nordstrom Inc
  • Identified an operational issue and created a solution that could add shareholder value
  • Pitched a solution for renewing the recycled fashion sector of Nordstrom called See You Tomorrow with an influencer-based ad campaign and involvement of collegiate fashion designers in the New York Metropolitan Area
  • Presented solution in the form of a 30-page written report and a formal presentation to a panel of judges

Vice Chair of Marketing

United Student Government
08.2021 - 05.2022
  • Edited the student government's website page to be easier for students to navigate
  • Wrote meeting minutes for the student government's Instagram
  • Engaged with the student body by posting every other day on the student government Instagram transparency with the student body by posting meeting summaries on the student government's social media

Class of 2025 Senator

United Student Government
08.2021 - 05.2022
  • Spearheaded a campaign to run for office by engaging with 1000 members of student body via posters, social media campaigns, and weekly newsletters

Education

Bachelor of Science - Marketing

Fordham University, Gabelli School of Business
Bronx, New York
05.2025

Skills

  • Fluent in Spanish
  • Weebly
  • Microsoft Office
  • Google Analytics
  • Canva
  • Project Management
  • Flexible and Adaptable
  • Team Building

Timeline

Team Member

Gabelli School of Business Consulting Cup Challenge
09.2022 - 12.2022

Fordham University Student Marketeer

Red Bull New York
08.2022 - Current

Rower

Fordham University Women's Rowing
09.2021 - Current

Vice Chair of Marketing

United Student Government
08.2021 - 05.2022

Class of 2025 Senator

United Student Government
08.2021 - 05.2022

Social Media Intern

Bright Bowls
09.2020 - 08.2023

Bachelor of Science - Marketing

Fordham University, Gabelli School of Business

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Carley Walker