Summary
Overview
Work History
Education
Skills
Additional Skills And Tools
Leadership And Community Activities
Timeline
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Carli M. Freeman

Arlington,VA

Summary

Innovative Business Development Operations Manager at Blake Willson Group, optimizing processes and leading cross-functional teams to achieve business objectives, adept at forging strategic client relationships and leveraging AI technologies to drive sales growth. Proven expertise in social media marketing and critical thinking, with a track record of enhancing proposal efficiency and executing impactful marketing campaigns.

Overview

6
6
years of professional experience

Work History

General Health Management Consultant

Booz Allen Hamilton
Falls Church, VA
07.2022 - Current
  • Spearheads the development of all internal communications for the standup of a high-level military health office including a communications plan, talking points, FAQs, and content trackers
  • Led the organization and execution of a strategic planning offsite for a cross-functional teams of 25+ professionals in the medical logistics sector and coordinated with senior leadership to align offsite objectives with organizational goals
  • Facilitated collaborative workshops to identify key challenges, priorities, and opportunities in medical logistics resulting in the development of an improved strategic plan
  • Prepares a quarterly report compiling over 700 media sources to highlight the most relevant trends and data for presentation to a committee with service, Department of Veterans Affairs, and Defense Health Agency representatives
  • Leads outreach and education efforts specifically researching speaking opportunities for the client, coordinating briefings, and organizing placement opportunities and content development of outreach materials to be published in military health news outlets

Business Development Operations Manager

Blake Willson Group, LLC
Arlington , VA
02.2025 - 05.2025
  • Formed and sustained strategic relationships with clients.
  • Maintained knowledge management of past performances throughout the firm to provide ease of use when utilized in new proposals.
  • Designed promotional materials and led all marketing efforts, including LinkedIn campaigns, white paper development, and thought leadership articles.
  • Conducted market research and analysis to identify new business opportunities.
  • Monitored competitors' activities, prices, products, and services in order to stay ahead of the competition.
  • Developed and implemented strategies to increase sales including advanced AI technologies to harness financial stewardship.
  • Ran weekly meetings with executive leadership team members to discuss progress toward growth goals.

Campaign Strategy/Events Department Intern

Acura Marketing Internship Program
Baltimore, MD
01.2019 - 05.2019
  • Served on the Campaign Strategy team of 11 members and a budget of $1,000 to host events across college campuses
  • Planned and executed a combination of social media posts, campus events, and guerilla marketing tactics

Education

Bachelor of Arts - Political Science

Johns Hopkins University
Baltimore, MD
05.2022

Skills

  • Business development
  • Social media marketing and analysis
  • Marketing strategy and content development
  • Technical writing and copywriting
  • Critical thinking skills
  • Agile project management
  • Problem-solving
  • Operations management
  • AI competencies
  • Military health readiness
  • Research methodologies
  • Presentation design
  • Public speaking skills
  • Microsoft Office 365 proficiency
  • Google Analytics expertise
  • Canva design tools
  • Hootsuite management

Additional Skills And Tools

Business Development, Social Media Content Tracking and Analysis, Social Media Marketing, Marketing Strategy, Content Development, Technical Writing, Copywriting, Critical Thinking, AI Competencies, Military Health Readiness, Research, Slide Deck Development, Public Speaking, Microsoft Office 365, Google Analytics, Canva, Hootsuite

Leadership And Community Activities

  • Johns Hopkins Women’s Lacrosse Alumni Mentor, Mentor, 09/23, Present, Baltimore, MD, Supports current women’s lacrosse players by providing insights into academics, career development, and life beyond the field and post college athletics, Hosted a group of Johns Hopkins Women’s Lacrosse players at the Booz Allen Helix Center for Innovation to showcase the firm’s capabilities and educate high achieving college students on the consulting industry, Collaborates directly with the Hopkins Lacrosse advisory board to help players with networking and career coaching
  • Johns Hopkins Women’s Lacrosse Team, Midfielder, 09/18, 05/19, Baltimore, MD, Division 1 active roster member, Dedicated 25 hours per week while maintaining a full academic commitment through diligent time management, Developed a strong work ethic and ability to communicate with others, Balanced demanding athletic schedules with rigorous academic requirements

Timeline

Business Development Operations Manager

Blake Willson Group, LLC
02.2025 - 05.2025

General Health Management Consultant

Booz Allen Hamilton
07.2022 - Current

Campaign Strategy/Events Department Intern

Acura Marketing Internship Program
01.2019 - 05.2019

Bachelor of Arts - Political Science

Johns Hopkins University
Carli M. Freeman