Carllene Mowry
Summary
Results-driven professional with extensive experience in revenue growth through successful new product launches and strategic market research initiatives. Demonstrated ability to adapt to evolving company and customer needs while maintaining team engagement and high morale. Proven track record of meeting challenging deadlines and delivering complex projects effectively.
Overview
15
15
years of professional experience
Work History
Technical Product Manager-Identity Management
Synacor
10.2022 - 02.2024
- Company Overview: Cloud ID
- Focused on Product support of SSO using SAML or OAuth2.0 custom integration projects for Digital content providers and identity providers delivering streaming content to their consumer customers
- Managed Product alignment to SOW for more than a dozen projects of various sizes and complexities
- Product Management representation for a large-scale high-profile project for a National Sports League Live Streaming content provider; provided product scope oversight, third party integration
- Regularly represented Product related communications with their project management and product managers
- Worked collaboratively in an Agile framework with Dev team management and resources, Product Operations and Project Management, Sales and Product leadership
- Resourced other organizational support when necessary
- Improved sprint productivity by 30% through collaboration with Dev and Prod Ops
- Collaborated with Product Ops on Templated Tickets for Builds and related services
- Cloud ID
Category Product Manager and Buyer -Pro AV Distribution to Reseller Channel
Exertis Almo NA
03.2021 - 09.2022
- Management and product category support for high visibility Pro AV products including the Hospitality market segment along with more than a dozen other vendors and associated brands including high profitability private label products
- Delivered on Topline Goals using Product Inventory strategies by collaborating with vendors to obtain limited supply products to support revenue and account objectives
- Proposed inventory-based incentive programs for sales teams
- Vendor Incentive Programs working with VP of Products to align vendor incentive contracts with targeted rebate goals
- Exceeded annual goals by 27%
- Collaboration with Sales Leadership Stakeholders aligning special programs and resources to help reach revenue and margin goals
- Demonstrating YoY Growth for more than 90% of vendors that I have managed
Category Product Manager- Compliance and Safety Reseller
Brady Corp.
07.2019 - 04.2020
- Management and product lifecycle support for industrial compliance and safety products to a targeted industrial market segment- AEC
- Supported the leading revenue generation product line as SME
- Managed key Vendor and supplier relations and collaborated with the buying team and engineering resources to find material sources and viable supply chains for product manufacturing and product distribution
- Facilitated negotiations
- Provided advisement for CRM integration project to support opportunity registration for the target market
- National Tradeshow Event oversight, planning, and messaging support for the company presence
Product Evangelist-Integrated Product Solution and Market Development for Thunderbolt and M&E Market
ATTO Technology
01.2015 - 07.2019
- M&E Market revenue generation plan owner
- Led a collaborative market engagement team to generate business opportunities and land strategic customers
- Aligned annual budgetary resources to aid with strategy
- Collaboration with executive sponsor and leadership team to align corporate revenue goals with product line initiatives
- Held executive team briefings on market efforts for corporate innovation projects, technology programs, new product integrations, and solutions
- Built Strategic Developer Relations engagement level- supply side
- Provided thought leadership, industry knowledge and brand advocacy representation at trade shows, conferences, and press interviews
- Created 'Path to Profit' program based on best practice methodologies to ensure profitable and replicable revenue generation campaigns with technology integrators and market leading manufacturers
- Designed materials to track KPI progress with alliance partners
- Strengthened market position and augmented sales channel resources
- Implemented Global Go-to-Market campaigns with differentiated product revenue opportunities
- Incorporated gap analysis, market opportunity assessment and architecture of proof-of-concept plan to launch new solutions
- Partnered with Industry Influencers and Trade Associations for market insights and voice of the customer to catapult visibility
Product Manager E-commerce and Sales Operations Staff -Distribution to Reseller Channel
Ingram Micro, Cloud Services Division
01.2012 - 11.2014
- Vendor Integration Product Manager and subject matter expert on subscription-based cloud products (SaaS, PaaS, IaaS) offering
- Business requirements support the development of the Cloud Services online e-commerce marketplace
- Agile/SCRUM participant, UAT testing, and lead 'business' resource for global web integration certification testing
- Engaged with vendor community to gain committed resources to onboard their services to new IMCloud Marketplace
- Using data points from product attributes, helped surface product requirements and communication of the findings to engineering team to build a tool to quickly upload, ingest and migrate data to platform
- Special project support and advisement to program leadership team, contributions related to contractual obligations, support for billing and payments systems, data warehousing needs, and customer record management
- Training for the offshore team providing prompt and accurate data resources management to update and maintain catalog
- Business line support for vendor management team providing pricing and margin error guidance best practices
Market Development Manager -PSA for MSP partners- Distribution to Reseller Channel
Ingram Micro, Cloud Services Division
02.2011 - 01.2012
- Grew the Account Base Community resulting in 10% increased topline revenue
- Collaboration on sales engagement strategies with the vendor's sales management team
- Preparation of regular pipeline reviews and market development related content for quarterly business reviews
- Improved Lead registration process to document and track qualified lead hand-off from Ingram Micro to Vendor to help turn around time and reduce duplication of efforts
- Pipeline Management to increase the number of opportunities generated, and quantity of deals that closed for vendors
- Sales tools kit content curation using various existing marketing materials, oversaw creation of new resources
- Execution of employee recognition program for the division including tracking and reporting processes
Marketing Specialist-Technology Alliance Partnering Initiatives and Solutions Marketing M&E
ATTO Technology
01.2009 - 02.2011
- Compatible technology integrations with alliance partners and OEM partners for the purpose of strategic revenue business development
- Alliance partner program recruitment and development to grow existing partner program ecosystem
- Strategic alliance partner management supports corporate objectives to drive revenue through developer programs, marketing resources, and evangelism efforts
- Aligned partner support across the organization and executed contractual agreements with partners related to integrated solutions, business dealings, programs, and licenses
- Product design collaboration with partner product development teams for roadmap discussions, and joint product evaluations to accomplish published product certification references, and published collateral
- Marketing support for industry trade shows, partner road shows, user groups, and alliance partner's events
Education
Bachelor of Arts -
Hartwick College
Oneonta, NYSkills
- Agile Development
- User Stories
- Jira Ticketing
- Confluence Documentation
- Mondaycom
- Slack
- CRM platforms-Salesforcecom
- MS Dynamics 365
- Productivity apps Microsoft
- Productivity apps Google
- Studying AI- ChatGPT
- Microsoft Copilot
- Program Development
- Product demos and presentations
- Test Market and Proof Concepts
- Developer Programs
- Market Data Insights
- Cloud Platforms SaaS
- Cloud Platforms PaaS
Timeline
Technical Product Manager-Identity Management
Synacor
10.2022 - 02.2024
Category Product Manager and Buyer -Pro AV Distribution to Reseller Channel
Exertis Almo NA
03.2021 - 09.2022
Category Product Manager- Compliance and Safety Reseller
Brady Corp.
07.2019 - 04.2020
Product Evangelist-Integrated Product Solution and Market Development for Thunderbolt and M&E Market
ATTO Technology
01.2015 - 07.2019
Product Manager E-commerce and Sales Operations Staff -Distribution to Reseller Channel
Ingram Micro, Cloud Services Division
01.2012 - 11.2014
Market Development Manager -PSA for MSP partners- Distribution to Reseller Channel
Ingram Micro, Cloud Services Division
02.2011 - 01.2012
Marketing Specialist-Technology Alliance Partnering Initiatives and Solutions Marketing M&E
ATTO Technology
01.2009 - 02.2011
Bachelor of Arts -
Hartwick College
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