Carlo M. Ciriello
Salt Lake City
Summary
Results-driven professional with extensive experience in sales and marketing. Skilled in crafting and implementing strategic plans that align with business goals and drive revenue growth. A collaborative team player with focus on achieving results through adaptability and effective communication. Demonstrates exceptional skills in market research, campaign management, and customer relationship building.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Real Estate Sales
Windermere Real Estate
Salt Lake City, UT
01.2017 - Current
- Facilitate residential and commercial real estate purchases and sales.
Audience Strategy Analyst
MyHealthTeams
San Francisco, CA
02.2022 - 06.2022
- Designed, implemented, and optimized multichannel user acquisition and retention campaigns.
- Surfaced $300K of savings in first month at MHT.
- Implemented programmatic platform for audience extension and subscriber acquisition.
- Developing a holistic marketing plan to boost the performance of Facebook and Google Ads to meet KPIs.
Director, Media Acquisitions
Adprime Media
New York, NY
04.2015 - 04.2017
- Managed across organizational teams including Product, Content, AdOperations and Sales, to design, implement and sell a custom, scalable performance display marketing product for Pharmaceutical industry clients.
- Delivered 186% ROI.
- Sourced, implemented and optimized online media spend for DTC lead generation and brand awareness.
Director, Business Development
Alliance Health Networks
Salt Lake City, UT
01.2014 - 04.2015
- Ideated, tested and implemented a full programmatic multichannel advertising stack.
- Quantitatively analyzed pharmaceutical market opportunities, by segmented disease conditions, and made actionable recommendations for C-suite consumption.
Sr. Manager, Media Acquisitions
Alliance Health Networks
06.2012 - 12.2013
- Managed across teams to create, implement and iterate a scalable display marketing product.
- Generated 400% ROI at 70%+ Operating Margin in 2013, representing 85% of firm total profits.
Manager, Media Acquisitions
Alliance Health Networks
05.2011 - 05.2012
- Drove 20% of AHN's total lead acquisition revenue via email, affiliate, newsletter, co-registration and social channel media buys.
Analyst, Financial Services
iSuppli Corporation
El Segundo, CA
04.2008 - 11.2010
- Identified and synthesized, for publication, tactical and strategic issues of the semiconductor industry for industry and buy-side clients.
- Doubled semiconductor inventory market intelligence anf financial research revenues.
Education
Master of Business Administration - Marketing & Finance
University of Southern California, Marshall School of Business
Los Angeles, CA05.2008
Bachelor of Arts - History
Occidental College
Los Angeles, CA12.1998
Skills
- Real estate sales
- Marketing
Certification
- Licensed Realtor - 2017 to Present
- Series 7 License - 2008
ADDITIONAL INFORMATION
- Professional: Series 7 License (lapsed), Utah Real Estate Sales License
- Interests: My Kids, Skiing, Photography, Soccer, Hiking, Gardening, Environmental Causes
Languages
Spanish
Limited Working
Timeline
Audience Strategy Analyst
MyHealthTeams
02.2022 - 06.2022
Real Estate Sales
Windermere Real Estate
01.2017 - Current
Director, Media Acquisitions
Adprime Media
04.2015 - 04.2017
Director, Business Development
Alliance Health Networks
01.2014 - 04.2015
Sr. Manager, Media Acquisitions
Alliance Health Networks
06.2012 - 12.2013
Manager, Media Acquisitions
Alliance Health Networks
05.2011 - 05.2012
Analyst, Financial Services
iSuppli Corporation
04.2008 - 11.2010
Bachelor of Arts - History
Occidental College
Master of Business Administration - Marketing & Finance
University of Southern California, Marshall School of Business