Carlos Arriola
3201 Wynwood Dr Apt 3105,Plano
Summary
Dynamic professional with extensive experience at Bytedance, specializing in global training and quality assurance. Excelled in paid ads campaign management and cross-functional collaboration, driving significant process improvements. Proven track record in data-driven analytics and stakeholder communication, achieving strategic objectives and enhancing training quality across multiple regions.
Overview
3
3
years of professional experience
Work History
Global Trainer
Bytedance
06.2024 - Current
- Spearheaded global training initiatives across
LATAM, NA, and EMEA, aligning with TikTok's strategic objectives to drive advertiser success and meet sales targets. - Managed vendor site certification processes, equipping sales reps with essential knowledge and tools to enhance advertiser performance and drive growth.
- Collaborated with cross-functional teams (Quality, Sales Operations) to optimize training programs and continuously improve their effectiveness and impact on SMB advertiser retention.
- Developed and implemented governance frameworks to maintain high training delivery standards, fueling advertiser success and ensuring long-term platform growth.
Quality Assurance Analyst
Bytedance
11.2023 - 06.2024
- Mentored and coached North American and
LATAM teams on quality assurance best practices and strategies, enhancing overall team performance and adherence to QA standards. - Collaborated with cross-functional teams in regular meetings to provide progress updates, address challenges, and ensure seamless alignment of goals and workflows.
- Reported key metrics and test results to stakeholders, offering actionable insights that contributed to workflows improvements and informed decision-making.
- Maintained up-to-date knowledge of industry regulations and standards, ensuring continuous compliance throughout the QA process and minimizing risks.
Senior Process Associate
Bytedance
09.2021 - 11.2023
- Managed a book of business of 150 leads, driving campaign optimization across ByteDance platforms (TikTok Ads, Tiktok Shop), resulting in measurable improvements in performance and conversion rates.
- Created and tested high-impact ad creatives and strategies tailored to diverse target audiences, boosting engagement and driving sales.
- Analyzed campaign data (CTR, CPA, ROl) to provide actionable insights, leading to continuous optimization of ad spend and increased overall performance.
- Efficiently managed budgets and executed A/ B tests to maximize ROl, aligning campaigns with client goals and consistently exceeding sales targets.
Education
Bachelor - Marketing
Texas A&M University
Laredo, TX05.2019
Skills
- Paid ads campaign management
- Data-Driven Decision Making & Analytics
- Cross-Functional Collaboration & Process Improvements
- Client/Stakeholders Management & Communication
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Global Trainer
Bytedance
06.2024 - Current
Quality Assurance Analyst
Bytedance
11.2023 - 06.2024
Senior Process Associate
Bytedance
09.2021 - 11.2023
Bachelor - Marketing
Texas A&M University
Similar Profiles
Yu-Lin TangYu-Lin Tang
EA User & Product Operations Manager (Non- China) at BytedanceEA User & Product Operations Manager (Non- China) at Bytedance
Irsyad HatibIrsyad Hatib
AI Senior Quality Assurance Specialist at ByteDanceAI Senior Quality Assurance Specialist at ByteDance
Nedya PrakasaNedya Prakasa
Senior Software Engineer at BytedanceSenior Software Engineer at Bytedance