Gina Seeney
Norcross,GA
Summary
District Sales Manager with over 25 years in retail and outlet experience . Passionate leader who develops and motivates teams through mentoring and tailored communication.
Overview
25
25
years of professional experience
Work History
Regional Sales Manager
Scrubs & Beyond
03.2018 - Current
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
- Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
- Exceeded quarterly sales targets consistently by leveraging extensive product knowledge and effective selling techniques.
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Ensured customer satisfaction by addressing inquiries promptly, resolving issues, and providing exceptional service.
- Streamlined sales processes to improve efficiency, resulting in increased productivity and overall revenue growth.
District Sales Manager
Styles For Less Junior Apparel
05.2014 - 01.2018
- Responsible for 22 stores in Southern California and Texas; 14 million in volume
- Directly supervised an area sales manager in the Texas market.
- My first year in the district I made all four controllable stats for the year ADS, VIP, conversion and fragrance.
- Responsible for achieving all statistics plan sales, average dollar sales, VIP program , conversion and fragrance.
- For fiscal 2014 through 2016 the district had one of the lowest shrink results in the company under 1%.
- District consistently won the holiday contests based off increase to plan sales.
- Trained managers to generate repeat business through exceptional customer service.
- Trained and developed a store manager to a District Sales Manager.
- Responsible for training all new District Sales Managers in our region.
District Sales Manager/Regional Sales Manager
Aerosoles Shoes
10.2007 - 02.2014
- As a District Sales Manager I was responsible for 13 stores in Southern California and Nevada; 12 million in volume.
- As a Regional Sales Manager I was responsible for 38 stores in California, Nevada, Texas, Louisiana, Oregon and Washington; 27 million in volume.
- District was down 12% to LY when I took position; by year end district was up 2.6% to plan.
- Consistently maintained increases to plan each fiscal year.
- In 2011 I had the largest increase over LY in the company 16.1%.
- Given additional responsibilities in the region; including stores in Washington and Oregon, where I directly supervised the area sales manager.
- Trained and developed 3 store managers to District Sales Managers.
- Recruited and trained new District Sales Manager for an open position in the region.
- Built an ongoing relationship with merchandising team to ensure I had the right product and mix to grow my business.
- I worked closely with the HR department creating new job descriptions and training checklist for all positions in the stores.
District Sales Manager
Fresh Produce Sportswear
08.2005 - 10.2007
- Supervised three stores in Southern California, generating 4 million dollars in volume.
- Recruited and trained the buyer for all three stores.
- Put policies and procedures in place so all three stores ran the same.
- Created an opening and closing checklist so that all 3 stores would have the same standards.
- The Santa Barbara store increased sales by 25% first quarter.
District Sales Manager
Everything But Water
03.2004 - 08.2005
- Supervised 9 stores in Southern California, generating 7.6 million in volume.
- Number one district in company in sales volume in 2005.
- District was down 20% to LY when I took the position. District ended 12.5% over LY for year end.
- District's average "mystery shop score ended 80% for the year; the company average was 74%
- Store #17 in my district achieved the highest 'mystery shop' score of 98%; the highest in the company in 2005
- Recruited and developed DMIT for district.
General Manager
Bebe
10.1999 - 02.2004
- Managed flagship location,25 employees, including 4 co-managers, generating an annual volume of 4.5 million
- #1 sales specialist in the company for 3 years- "Presidents Club"
- Trained and developed two co-managers to store managers & three specialists to co-managers.
- Recruited and trained all new store managers for the district.
- Took Sherman Oaks store from $500,000 to 1 million dollars
- Reduced shrinkage from 2.64 to .69-under the company goal of 1%
- 97% average in secret shopper scores. YTD above company goal of 70%
Store Manager
Arden B.
05.1999 - 10.1999
- Managed the number one store in the company; 4 million in volume
- Recruited, hired and trained all management team members for the district
Skills
- Staff training and development
- Goal and results oriented
- Excellent communication skills
- Detail-oriented
- Outstanding interpersonal skills
- Sales experience
- Relationship and team building
- Retail merchandising specialist
Timeline
Regional Sales Manager
Scrubs & Beyond
03.2018 - Current
District Sales Manager
Styles For Less Junior Apparel
05.2014 - 01.2018
District Sales Manager/Regional Sales Manager
Aerosoles Shoes
10.2007 - 02.2014
District Sales Manager
Fresh Produce Sportswear
08.2005 - 10.2007
District Sales Manager
Everything But Water
03.2004 - 08.2005
General Manager
Bebe
10.1999 - 02.2004
Store Manager
Arden B.
05.1999 - 10.1999