CARLOS BASSA
Rocklin,CA
Summary
Ambitious, analytical business manager, with proven success in delivering excellent organizational results through intelligent and thorough planning, team building / managing / challenging, and an unwavering commitment to total customer satisfaction. 20 years experience in managing all business functions from market development and sales through manufacturing and delivering a quality product that is on-time and on-budget. Skilled negotiator with experience facilitating domestic and international business contracts. Proven experience as a change agent with the ability to solve complex operational issues. Solution driven manager with proven ability to build, motivate, train and lead collaborative work teams while increasing profit and expanding to new markets. Thrive in a fast-paced, high-energy and challenging environment while multi-tasking activities focused on achieving operational goals and objectives with both internal and external customers.
Overview
26
26
years of professional experience
Work History
Global Product Manager Wire Rope Hoist
COLUMBUS MCKINNON CORPORATION
Getzville, NY
10.2016 - 10.2019
- Actively manage and shape the Wire Rope Hoist product portfolio globally to drive increased market share and revenue
- Lead Voice of Customer process globally to understand customer needs / market needs for product improvements and new products
- Specify requirements for new products (features, cost, etc.) and initiate development activities
- Launch new products, incorporating appropriate marketing communication, advertising, promotional and training activities
- Articulate the features and benefits of our products and work with MARCOM team to develop material to relay this information to our sales team, channel partners and end users
- Contribute to implementing synergies with new company acquisitions.
Managing Director
COLUMBUS MCKINNON IBERICA
Seville, Spain
11.2013 - 09.2016
- Act as a change agent to transform the organization to reach companies goals
- Lead and contribute to projects within EMEA
- Organizational management and legal representation of the company
- Define year-to-year sales strategy within Spain and Portugal
- Develop the budget and investment plans
- Intensification and expansion of customer relationships
- Ensure customer satisfaction according to company goals.
Branch Manager
KONECRANES
Barcelona, Spain
06.2011 - 12.2012
- Manage customer service team activities and performance to ensure quality service to existing and prospective clients
- Review working procedures on a regular basis to recommend enhancement or automation of efficiency
- Establish and improve the workflow, procedures and service standards of the customer service department to enhance turnaround time of customer inquiries and complaints
- Implement company procedures and policy to comply with Konecrane’s quality assurance model, consisting of five key target performance areas: Safety, Customer, People, Growth, and Profitability
- Compile branch management business analysis reports
- Actively engage in new contract sales activities to exceed objectives.
Director / CEO
ELEVE, S.L.
Barcelona
01.2005 - 01.2011
- Build and lead a strong, cross functional leadership team that was responsible for the following successes: Increase sales by 15% during the first three years (to € 11million in sales)
- Implement and sustain a cost reduction process
- Increase productivity and efficiency by 12%
- Create different product lines to diversify risk and increase revenue
- Expand customer base to new lines of customers and into new European markets
- Negotiate contracts with international suppliers
- Implement marketing strategies, SEO (Search Engine Optimization), develop the company web page, newsletters, and establish the corporate image
- Implement Navision, a new ERP system
- Implement Quality Management System ISO 9001
- Reduce accidents / injury by implementing and assuring occupational Health and Safety excellence (European Regulations)
- Improve the overall financial stability of the company
- Report results to the stockholders.
Senior Financial Analyst
ELEVE, S. L., ABUS KRANSYSTEME GMBH Distributor
Barcelona, Spain
01.2001 - 01.2004
- Provide financial and analytical support and participate as an integral part of ELEVE Finance Team
- To develop a deep understanding of the business, proactive and objective financial analysis, and decision support.
Service Manager
ELEVE, S. L., ABUS KRANSYSTEME GMBH Distributor
Barcelona, Spain
01.1994 - 01.2000
- Create and launch a maintenance contract for crane costumers
- Manage the day-to-day activities of the Customer Service Team to provide quality service to customers and exceed all service standards
- Implement new workflow procedures to increase flow, capacity and turnaround time for inquiries and complaints
- Lead the Customer Service Team to exceed performance and efficiency goals.
Senior Director Head of North America
SUTERRA – THE WONDERFUL COMPANY
CA
10.2019
- Develop market analysis to identify business opportunities and value to growers
- Develop, communicate, and lead go-to-market strategy
- Bring company back to double-digit revenue growth
- Support product development and lead strategic market alliances
- Advocate for environmentally friendly practices to drive adoption of sustainable tools with market associations and influencers
- Hire, train, and develop a high-performing team through a change management process
- Build a first-class winning culture
- Change company culture and reduce turnover to zero.
Education
Master in Business Administration -
Management School, Barcelona (Spain)
Bachelor Business Administration -
Management School, Barcelona (Spain)
Balance Sheet Analysis - Cost Control - Financial Risk Management Sales Compensation Plans - Quality Audit -
Other Studies
Languages
Trilingual, Trilingual, Trilingual, Conversational
Languages
Spanish
Professional
Catalan
Professional
Portuguese
Elementary
Timeline
Senior Director Head of North America
SUTERRA – THE WONDERFUL COMPANY
10.2019
Global Product Manager Wire Rope Hoist
COLUMBUS MCKINNON CORPORATION
10.2016 - 10.2019
Managing Director
COLUMBUS MCKINNON IBERICA
11.2013 - 09.2016
Branch Manager
KONECRANES
06.2011 - 12.2012
Director / CEO
ELEVE, S.L.
01.2005 - 01.2011
Senior Financial Analyst
ELEVE, S. L., ABUS KRANSYSTEME GMBH Distributor
01.2001 - 01.2004
Service Manager
ELEVE, S. L., ABUS KRANSYSTEME GMBH Distributor
01.1994 - 01.2000
Master in Business Administration -
Management School, Barcelona (Spain)
Bachelor Business Administration -
Management School, Barcelona (Spain)
Balance Sheet Analysis - Cost Control - Financial Risk Management Sales Compensation Plans - Quality Audit -
Other Studies
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