Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Websites
Timeline
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Carlos Engel

Boca Raton,FL

Summary

Sales leader with a proven track record at Light and Wonder, generating over $200M in annual sales. Expertise in strategic planning and complex negotiations led to significant market presence transformation and record revenue growth. Multilingual professional skilled in talent development, optimizing key accounts, and building high-performing teams.

Overview

26
26
years of professional experience

Work History

DIRECTOR OF SALES

Light and Wonder
Boca Raton, USA
06.2014 - Current
  • Company Overview: Global gaming and casino leader
  • Responsible for revenue in the games, tables, and systems segments with a portfolio of 150 accounts, representing $225M in annual sales in the US Southeast.
  • Managed and coached between 5-7 sales people team and drove double digit revenue growth in the previous 3 years.
  • Coordinate sales, marketing, promotional campaigns, market analysis and new product introduction
  • Selected to play a crucial role in integrating and reorganizing sales teams following the acquisition of Bally Technologies in 2014
  • Global entertainment and gaming leader

SENIOR MANAGING DIRECTOR

Bally Technologies
Mexico City, Mexico
11.2008 - 05.2014
  • Brought on to meet aggressive revenue expectations in a brand new culture and competitive territory, based in a newly set up Mexico City office
  • Responsible for overseeing all sales and business operations, including P&L, finance, credit, logistics, distribution, engineering and technical support for the Mexican unit
  • Effectively negotiated and closed multi-year, multimillion-dollar projects with major market leaders
  • Closely partnered with internal groups to guide system installation, training and consulting services in full alignment with company targets
  • Rapidly made this region into the company's most profitable international unit with record revenue levels of $40M
  • Succeeded in earning system provider status with the Mexican Treasury in connecting casinos with the government online platform
  • Expanded market presence, diversified customer base and delivered breakthrough revenue in games sales, participation and system software categories through innovative market strategies
  • Established a complete bilingual engineer hub and support structure to provide timely field assistance to clients throughout the US, Canada and Latin America
  • Achieved the lowest level of staff turnover company-wide by personally recruiting, training, motivating and nurturing top industry talent
  • Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.

MARKET DEVELOPMENT MANAGER - LATIN AMERICA

Acuity Brands, Inc. / Lithonia
Atlanta, USA
01.1999 - 01.2008
  • Company Overview: One of the world's largest lighting companies in the world
  • Challenged to open up or expand sales and market presence in low performing or new territories
  • Directed the $20M Latin American sales and distribution channel, while coordinating strategic planning, new product rollout, large account sales and overall market penetration
  • Built brand recognition through extensive internal training seminars and product demos to staff and end users
  • Performed and reviewed market analysis in each country to expand footprint in lighting marketplace
  • Opened new markets in Latin America, instituted country-customized sales strategies and deployed a recently acquired line of industrial products into all of Latin America's sales channels
  • Supported overall sales and marketing areas for the Top Ten accounts, generating 40% of total revenue; also transformed sales approach for Peru and Venezuela through agency and distributor channels to achieve record sales in commercial and industry sectors
  • Persistently increased revenue levels by negotiating large stock opportunities and implement unique pricing structures to exploit new sales
  • Established sales tools, KPIs and scorecards to track and monitor results, and adjust quickly to changing market conditions; also acquired Lean Certification in 2008 and headed corporate Kaizen events
  • Progressively promoted through levels of increasing impact and accountability after initial hiring and two years as Marketing Trainee
  • One of the world's largest lighting companies in the world

Education

MBA - General Management

Auburn University
Auburn, AL
12-1998

BS - Business Administration - International Business

Auburn University
Auburn, AL
12-1996

Skills

  • Strategic Planning
  • Execution
  • Brand Development
  • Country Management
  • Continuous Improvement
  • P&L
  • Budget Accountability
  • Profit
  • Growth Optimization
  • Key Accounts Management
  • Sales Training
  • Matrixed Organizations
  • Government Relations
  • Driven Sales Entrepreneur
  • Complex Negotiations
  • Talent Development
  • International Business
  • Multilingual

Accomplishments

  • Ranked #412 in Singles during Association of Tennis Professionals (ATP) Tour; #20 ITF ranking and participated in French Open and Wimbledon Juniors Championships.
  • Record Revenue Levels, Continually achieved a track record of critical sales and major contracts YOY in rapid growth Latin American areas - up to $20M each year.
  • World-class Performance, Generated $42M in annual revenue in Mexico, surpassing company sales in Europe and Asia; also closed and retained multiple deals ranging between $1M to $10M.
  • Complex Deals, Personally prospected for, and closed, large solution sales for commercial and government clients - Lima Airport, US Embassy - Panama and Escondida Mine in Chile.
  • Talent Development, Identified, mentored and supervised outstanding sales teams in very competitive market spaces and country territories, such as Mexico, Peru, Venezuela and the US.

Languages

Spanish
Full Professional
Portuguese
Native/ Bilingual

Timeline

DIRECTOR OF SALES

Light and Wonder
06.2014 - Current

SENIOR MANAGING DIRECTOR

Bally Technologies
11.2008 - 05.2014

MARKET DEVELOPMENT MANAGER - LATIN AMERICA

Acuity Brands, Inc. / Lithonia
01.1999 - 01.2008

MBA - General Management

Auburn University

BS - Business Administration - International Business

Auburn University

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