CARLOS M GARCIA
Wharton,NJ
Summary
Imaginative Social Media Manager with over a decade of managerial marketing experience, adept at strategic planning, SEO optimization, and compelling storytelling. Skilled in executing digital creative strategies across various social platforms, motivating teams, and quantifying objectives. Proven content strategist with a background in managing digital content operations, emphasizing team collaboration, adaptability, and consistent results. Skilled in content creation, editorial oversight, and analytics. I am enthusiastic about leveraging my expertise in alignment with Lumen’s mission of facilitating business growth through the seamless integration of individuals, data, and applications.
Overview
13
13
years of professional experience
Work History
Social Media Creative Content Manager
B.D.R.N. (Bleeding Disorders Resource Network)
Denville, NJ
05.2016 - Current
- Manage and scout talent for video engagement and digital media creation.
- In studio filming, audio and lighting studio setup as well as scouting, interviewing and coaching talent for quarterly projects.
- Create and implement various SEO strategies. This allowed our company KPI to exceed national and regional marketing campaign goals by building the brands reach into the New York City and Mid-Atlantic regions.
- Development and implementation of brand strategy by guiding the day-to-day activities of the marketing team and multiple partner relationships while also serving as lead educator for both digital strategy, emerging content forecast and promotion.
- Undertake continuous analysis of the competitive environment and consumer trends, making adjustments as needed to be nimble within an ever-changing market.
- Draft speeches for company executives and advise on media talking points.
- Monitor online presence of company's brand to engage with users and strengthen customer relationships.
- Consistently met tight deadlines while managing multiple projects simultaneously, prioritizing tasks effectively.
- Managed content distribution to online channels and social media platforms.
- Edited and proofread all written materials, maintaining a high standard of grammar and style consistency.
- Presented monthly reports on key performance metrics to senior management, providing insights into areas requiring attention.
- Used content management system to analyze user engagement and website traffic metrics.
- Enhanced website traffic by creating engaging content and implementing effective SEO strategies.
Implementation Project Manager
Northeast Arc
Boston, MA
06.2012 - 05.2016
- Managed stakeholder expectations through clear communication of goals, objectives, and timelines.
- Coordinated cross-functional teams to ensure smooth execution of complex projects from inception to completion.
- Improved overall team performance by providing guidance, training, and support to junior staff members leading to middle then upper management promotion.
- Developed detailed project plans to outline scope, goals, deliverables, and timelines, ensuring successful outcomes.
- Maximized resource utilization by allocating personnel based on their strengths and skill sets for specific tasks within each project.
- Exceeded client expectations by delivering high-quality results ahead of schedule through diligent planning and execution efforts.
Education
Bachelor Of Theology - Pre-Seminary
Watchtower Society
Skills
- Leadership and Communication
- Compelling Visual Storytelling
- Weekly KPI Metric Oversight
- Content Crafting, Editing & Development
- Project Management
- SEO best practices
- Proofreading
- Communications planning
- Public Affairs
- Cross-functional coordination
- Marketing Team Collaboration
- Social media content campaigns
- Event execution
- Multimedia production
Accomplishments
- Serve as sole company Brand Ambassador for past eight years delivering numerous educational and company brand lectures across the Northeast.
- Organically increased website visits by over 80% and new visitor hits by 90% leading to the oversight of the overhauling of all content on social media platforms and company sites.
Languages
Spanish
Native or Bilingual
American Sign Language
Native or Bilingual
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests
Community Volunteering
Educating Individuals With Special Needs
Autism Awareness
Timeline
Social Media Creative Content Manager
B.D.R.N. (Bleeding Disorders Resource Network)
05.2016 - Current
Implementation Project Manager
Northeast Arc
06.2012 - 05.2016
Bachelor Of Theology - Pre-Seminary
Watchtower Society