Open To Work
Carlos Hernandez
Leader
Tampa,FL
Work Preference
Summary
Dynamic professional with extensive experience in crafting and executing strategic communication plans that elevate brand visibility and engagement. Proven ability to leverage media relations and innovative content creation to foster meaningful connections with target audiences. Demonstrated success in navigating crisis communication scenarios and effectively managing stakeholder relationships. Committed to driving impactful results through strategic messaging and comprehensive communication strategies.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Communications Manager-Public Sector Division
Express Scripts Pharmacy
03.2023 - Current
- Developed and implemented communication strategies to enhance brand visibility and engagement.
- Managed cross-functional teams to execute integrated marketing campaigns effectively.
- Oversaw content creation for digital platforms, ensuring alignment with brand messaging.
- Analyzed audience metrics to refine communication approaches and drive targeted outreach.
- Spearheaded several projects and initiatives to enhance internal communications, fostering a culture of transparency and engagement.
- Evaluated existing communication strategies and made data-driven recommendations for improvement, resulting in increased overall effectiveness.
- Implemented comprehensive analytics tracking systems to monitor the success of communication campaigns and make data-driven decisions.
- Guided communications team, setting clear goals and monitoring progress towards objectives.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Improved team productivity, organizing regular training sessions on communication best practices.
- Enhanced brand recognition by developing and executing comprehensive communication strategies.
- Analyzed market data to inform strategic decisions.
- Collaborated with cross-functional teams to develop effective marketing materials and messaging.
- Coordinated advocacy relations meetings and prepared necessary materials in advance.
Senior Account Consultant
Progressive Dental
03.2022 - 03.2024
- Enhanced market penetration as measured by a 15% increase in new customer acquisition by analyzing market segment data and crafting tailored marketing strategies
- Boosted brand awareness by a 20% rise in social media engagement by developing and executing outreach campaigns targeting key opinion leaders (KOLs).
- Improved brand profitability as measured by a 10% increase in revenue by collaborating with stakeholders to streamline the business portfolio, implement strategic pricing adjustments, and allocate budgets effectively.
- I optimized campaign performance by exceeding ROI goals, analyzing market trends, and adjusting messaging in real time.
- I identified new market opportunities measured by expanding into new territories by analyzing demographic data and emerging consumer trends.
- I informed product development decisions, measured by successful product launches, by conducting in-depth market research and competitive analysis.
- Increased lead generation as measured by qualified lead growth by optimizing marketing spend allocation and tracking campaign performance.
- I maximized resource utilization as measured by cost savings by streamlining processes and negotiating vendor contracts.
- I increased brand recognition, as measured by a rise in website traffic and social mentions, by developing a cohesive multi-channel content strategy.
- Developed tailored account strategies to enhance client satisfaction and retention.
- Conducted in-depth market analysis to identify growth opportunities for clients.
Consumer Operations Tampa Florida Market
Humana Insurance
08.2014 - 03.2022
- Understands oneself and team building, effectively manages emotions, listens, and communicates while building trusting relationships with center consumers, staff, and management.
- Work with the sales team to negotiate better plans based on members' needs and health requirements.
- Work with providers, nurses, and pharmacists on inquiries regarding patients' concerns and escalated issues.
- Work with multiple departments such as billing, pharmacy, sales, and claims to retain consumer business.
- Build emotional engagement with consumer advocacy, which aids in center retention of their patients.
- Work with center management on the referral process and billing inquiries to resolve pending claim issues.
- Responsible for five centers in the Tampa region that have met and surpassed their 4 1/2 star rating in Heidi's score consecutively for the past five years.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Worked effectively in fast-paced environments.
- Self-motivated, with a strong sense of personal responsibility.
- Managed time efficiently in order to complete all tasks within deadlines.
Account Manager II, Executive Level
Metropolitan Life Insurance (MetLife)
05.2006 - 08.2014
- Managed the transition process from Safeguard to MetLife in various mid to significant group cases, estimating in
- $7 million, this regenerated and strengthened organizational structure by keeping pace with the rapid growth and ensuring the company's ability to accomplish operational growth.
- Increased percentage in maintaining account retention, achieved by increased sales in customer cross sales and managing book of business in aspect. Implemented policy and procedures for auditing reports, increasing accuracy rate from 87 to 90% retention.
- Negotiated employee dental and vision benefits packages and coordinated contract renewals with employers, agents/brokers, and consultants; this was accomplished by reducing the cost of unsold benefits from the previous year through pricing negotiations, design modification, and change in product.
- Managed contract negotiations to optimize terms and enhance profitability.
- Drove strategic initiatives that increased customer engagement and loyalty programs.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
- Conducted regular account reviews to identify areas for improvement and ensure continued success.
- Negotiated contract terms with clients, securing favorable agreements for both parties.
- Developed and maintained strong client relationships to ensure satisfaction and retention.
- Coordinated account strategies to align with client goals and market trends.
Education
Masters of Fine Arts - Branding & Marketing
Full Sail University
Winter Park, FL01.2020
Bachelor of Arts - Business Administration And Management
American Inter-Continental University
Atlanta, GA01.2010
Associate of Arts - Business Administration
American Inter-Continental University
Atlanta, GA01.2006
Skills
- Bilingual in English and Spanish
- Skilled in Adobe Graphic Design and video tools
- Experience in claims analysis and resolution
- Proficient in Windows 10 and Microsoft Office Suite
- Detail-oriented and highly organized professional
- Proven leadership and team-building skills
- Skilled in building and maintaining professional relationships
- Skilled in public speaking
- Brand messaging and Marketing Strategy
- Strategic internal communications
- Design of marketing assets
- Project management
Accomplishments
- Star Award from 2015-2020 for quality of services and production.
- I accepted 12 Awards for Excellence in Consumer Services from 2016 through 2022.
- 2020 Valedictorian at Full Sail University in Master of Fine Arts (Marketing / Branding).
- I also received the Life Long Learning Grant Award plus a $5000 award granted at AIU in 2007, 2008, and 2009. Graduated with a 4.0 GPA and was initiated into AIU honor society.
- I completed a semester project for a business management class, which was adopted by a local company and helped them return to profitability. Expanded sales by 35% and increased supply of goods due to sales and marketing strategies while adding new prospects and static accounts.
Certification
License: Health # 240 able to administer, manage, and sell health insurance from 2004 - 2020.
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests
Working Out
Traveling
Spending time with family & friends
Movie Buff
Software
Adobe Suites
Microsoft Suites
Google Suites
Quote
When people talk, listen completely. Don’t be thinking what you’re going to say. Most people never listen.
Ernest Hemingway
Timeline
Communications Manager-Public Sector Division
Express Scripts Pharmacy
03.2023 - Current
Senior Account Consultant
Progressive Dental
03.2022 - 03.2024
Consumer Operations Tampa Florida Market
Humana Insurance
08.2014 - 03.2022
Account Manager II, Executive Level
Metropolitan Life Insurance (MetLife)
05.2006 - 08.2014
Masters of Fine Arts - Branding & Marketing
Full Sail University
Bachelor of Arts - Business Administration And Management
American Inter-Continental University
Associate of Arts - Business Administration
American Inter-Continental University