Carlos Herrera
San Marcos
Summary
Detail-oriented and creative marketing specialist with a Bachelor's in Advertising, seeking to leverage exceptional writing, research, and analytical skills to train AI chatbots and improve AI model performance. Experienced in executing digital marketing campaigns, developing persuasive content for diverse audiences, and conducting research to ensure content accuracy. Eager to contribute expertise in marketing strategy, content creation, and AI model training while maintaining a strong focus on quality and innovation. Proactive and versatile professional with a dedication to quickly adapting to new challenges. Strong problem-solving abilities and a proven track record of fostering strong relationships with clients and team members. Focused on supporting team success and achieving positive results.
Overview
2
2
years of professional experience
Work History
Freelance Marketing and Copywriting Projects
Self-Initiated
01.2024 - Current
- Created ad copy and campaign layouts for small businesses, focusing on brand positioning and audience engagement
- Designed and implemented content strategies for social media platforms to enhance brand visibility
- Conducted A/B testing and optimized content strategies to increase engagement and conversions
Strategy Planner - The Honest Kitchen Pet Treats Campaign
01.2024 - 12.2024
- Conducted in-depth market research and audience analysis to understand Generation Z's preferences for ethically sourced pet treats
- Developed a targeted marketing strategy focused on increasing brand awareness and driving engagement
- Formulated data-driven recommendations to enhance The Honest Kitchen's brand positioning and expand its reach within the target demographic
Digital Strategy Specialist - Social Media Strategy for Small Businesses
01.2023 - 12.2023
- Designed a comprehensive social media campaign strategy for small local businesses, helping them increase their online presence on platforms like Instagram and Facebook
- Created tailored content calendars and implemented best practices to improve audience engagement
- Presented campaign results and provided actionable insights to enhance future digital strategies
Education
Bachelor of Science - Advertising
Texas State University
San Marcos, Texas12.2024
Skills
- Writing and Copywriting
- Research and fact-checking
- Digital marketing and social media
- AI Chatbot Training and Evaluation
- Data analysis and content optimization
- Project Management and Collaboration
- Microsoft Office Suite
- Google Workspace
- Content Management Systems (CMS)
- SEO and Analytics
- AI Model Training Tools
- Content strategy
- Social media management
Work Ethic And Attributes
- Highly adaptable and detail-oriented with a strong ability to identify trends and optimize content for different audiences.
- Self-motivated with excellent time management skills to handle multiple projects efficiently.
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
References
References available upon request.
Timeline
Freelance Marketing and Copywriting Projects
Self-Initiated
01.2024 - Current
Strategy Planner - The Honest Kitchen Pet Treats Campaign
01.2024 - 12.2024
Digital Strategy Specialist - Social Media Strategy for Small Businesses
01.2023 - 12.2023
Bachelor of Science - Advertising
Texas State University
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