Carlos Lopez
Summary
Results-driven Senior Director of Omnichannel Buying at Perry Ellis International, recognized for expertise in multi-channel retail optimization and transformative team leadership. Successfully spearheaded initiatives resulting in enhanced financial performance and team productivity. Proficient in data analysis and stakeholder negotiation, consistently achieving significant revenue growth and operational excellence. Career goals include further advancing innovative strategies that drive sustainable growth.
Overview
16
16
years of professional experience
Work History
Senior Director of Omnichannel Buying
Perry Ellis International
02.2024 - Current
- Directed team of Buyers managing DTC operations for 2 labels, 32 departments, and over 10K SKUs across US markets and e-commerce.
- Managed sales approaches for assorted men's and women's brands within Amazon wholesale, specialty distribution channels.
- Enhanced cross-functional collaboration and strengthened relationships to exceed product and profitability objectives
- Lead the development and execution of advanced assortment strategies, financial planning, forecasting, and inventory management operations
- Spearheaded the creation of seasonal marketing campaigns and comprehensive global product narratives
- Facilitated quarterly evaluations of business performance with CEO and executive leaders.
- Created comprehensive sales and SKU planning solutions with Excel, now adopted throughout the entire division for improved performance.
- Established performance metrics and evaluated staff to promote continuous improvement.
- Facilitated collaboration between teams by encouraging open communication channels.
- Managed crisis situations to minimize impact on operations and reputation.
- Recruited, trained, supervised, evaluated and mentored staff members.
- Managed annual budgeting process, including forecasting and financial planning.
- Facilitated professional development programs to build a high-performing team.
Director of DTC Buying
Perry Ellis International
03.2023 - 02.2024
- Supervised a buying department overseeing 16 distinct product lines with more than 5,000 SKUs in physical stores as well as e-commerce.
- Increased revenue by an additional $5MM year-over-year.
- Fostered robust relationships with cross-functional departments and external suppliers to meet product and profitability objectives.
- Directed assortment strategy, financial planning, forecasting, and inventory management
- Developed and executed seasonal marketing campaigns and global product narratives
- Conducted quarterly business performance reviews with the CEO and Executive Leadership
- Developed and implemented sophisticated sales and SKU planning tools, adopted division-wide to enhance planning accuracy
Senior Buyer DTC
Perry Ellis International
03.2018 - 03.2023
- Managed 12 product categories for over 40 physical stores, contributing to $35MM in revenue
- Handled a complex product matrix involving internal and vendor partners
- Led the merchandise strategy, monthly forecasting, and inventory management
- Directed in-store marketing, visual merchandising, pricing, and promotions
Retail Buyer
Perry Ellis International
09.2013 - 03.2018
- Managed 9 product categories for 35+ physical stores, generating $25MM in revenue
- Developed and implemented assortment strategy, store directives, pricing, and promotions
Buyer
Target Corporate
03.2012 - 09.2013
- Oversaw all Men's Apparel categories on Target.com, resulting in $30MM in sales volume
- Led product development processes with cross-functional teams
- Constructed seasonal sales plans and led monthly open-to-buy meetings
- Recognized as Divisional Marketing Captain for outstanding performance
Buyer
Dillard's Corporate
02.2009 - 03.2012
- Managed Juniors Departments for 83 stores, contributing to $22MM in sales volume
- Achieved Top Sales Increase and Top Margin Rate Increase in the division for 4 consecutive years
Education
B.S. - Fashion Merchandising, Financial Accounting
Florida State University
01.2008
Skills
- Wholesale, Retail, and E-commerce Expertise
- Multi-Channel Retail Optimization
- Financial Performance Management
- Product Lifecycle Management
- Omnichannel Inventory Management
- Effective Team Leadership
- Talent Development
- Stakeholder Negotiation Skills
- Data Analysis Expertise
- Expert in Microsoft Office Applications
Timeline
Senior Director of Omnichannel Buying
Perry Ellis International
02.2024 - Current
Director of DTC Buying
Perry Ellis International
03.2023 - 02.2024
Senior Buyer DTC
Perry Ellis International
03.2018 - 03.2023
Retail Buyer
Perry Ellis International
09.2013 - 03.2018
Buyer
Target Corporate
03.2012 - 09.2013
Buyer
Dillard's Corporate
02.2009 - 03.2012
B.S. - Fashion Merchandising, Financial Accounting
Florida State University
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