Advertising Budget Managed
Interests
Overview
Summary
Work History
Certification
Timeline
OperationsManager
Carlos Lorio

Carlos Lorio

Associate Director - Paid Media
Colorado Springs,Colorado

Advertising Budget Managed

I have managed over $75 million in ad spend across multiple verticals, managed team members and led organizations to growth via paid media.

Interests

Paid Media Aficionado

Lover of Food

Overview

6
6
years of professional experience
5
5

Certifications

Summary

A highly accomplished professional with a results-driven approach, showcasing experience in orchestrating successful marketing campaigns, formulating strategic initiatives, and fostering business expansion. Demonstrates a proven track record of effectively leading teams to achieve favorable outcomes by capitalizing on market insights and staying attuned to prevailing trends, ultimately enhancing return on investment (ROI).

Work History

Associate Director - Paid Media

Propellic
07.2023 - Current
  • Generated over $480,000 in ARR in 4 months with a new agency service offering. (Paid media)
  • Managing over 500k/month in client ad spend
  • Responsible for dictating paid media strategy, implementing strategy and reporting back to client stakeholders on an ongoing basis.
  • Responsible for Interviewing and hiring and training new team members for the paid media division.
  • Responsible for creating and fulfilling paid media service offering for the agency.
  • Assisted in sales calls and performed ad audits for prospective clients.
  • Developed paid media division SOP and trainings for new hires.
  • Managed multiple mid - enterprise level clients, fulfilling Google, Meta, LinkedIn advertising.
  • Responsible for dictating strategy, implementing strategy, and reporting back to clients on an ongoing basis.
  • Documented process for new hires regarding client onboarding, service fulfillment, and agency retention.
  • Responsible for running the marketing agency's advertising and acquiring new deal opportunities for SEO and Paid media contracts.
  • Traveled to various conferences to attract leads for the sales team.

SR. DIGITAL MARKETING MANAGER

Smokeball Legal Software
09.2020 - 03.2023
  • Manage advertising budget totaling over $550k/month
  • Responsible for decreasing company SQL cost by 50% in 45 days
  • Managed our AU paid media marketing team and dictated strategy for their team to implement.
  • CRO testing
  • Develop and implement a cohesive digital marketing strategy across 9 Advertising platforms (Google & FB ads being the biggest priority) Derive reports for key stake holders in CRM to show impact paid ads is having on company KPI's
  • Project manage other marketing initiatives like SEO vendors, design, automation efforts etc.
  • Support team members with paid ad promotion to encourage success with their KPI's they are held to
  • Manage hired vendor relationships.

Disruptive Advertising

MARKETING STRATEGIST
12.2018 - 09.2020
  • Manage $3,000,000/ month in ad spend
  • Dictate, implement, optimize & report on online marketing strategies such as Google ads, FB ads, CRO testing,
  • Email marketing, and SEO to successfully meet marketing objectives for 10+ clients
  • Develop an ongoing business relationship with my main POC
  • Identify areas of growth opportunity for clients & assist in expanding contract scope and marketing channels
  • Worked with clients to define project scope and conform objectives to budget
  • Researched industry competitors to understand client positioning and identify niche growth opportunities

Certification

  • Google Ads Certified
  • Google Analytics Certified
  • Meta Ads Mobile Certification
  • Salesforce Marketing Cloud Certified
  • Hubspot Inbound Marketing Certification
  • CRO Project Management


Timeline

Associate Director - Paid Media

Propellic
07.2023 - Current

SR. DIGITAL MARKETING MANAGER

Smokeball Legal Software
09.2020 - 03.2023

Disruptive Advertising

MARKETING STRATEGIST
12.2018 - 09.2020

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Carlos LorioAssociate Director - Paid Media