Carlos Mata
Houston
Summary
Driven Area Sales Manager with 18 + years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
Overview
20
20
years of professional experience
Work History
District Sales Manager
Red Bull Distribution
08.2022 - Current
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
- Grew YTD sales by 7.2% by consistently meeting and exceeding quotas.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Devised strategies for retaining accounts, delivering polished sales presentations and promoting brands and products.
- Tracked weekly sales to develop detailed reports for senior leadership, using power point presentations.
Area Sales Manager Small Format/On Premise
Silver Eagle Distributors
06.2019 - 08.2022
- Built lasting relationships with clients through outstanding customer service interactions.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
Area Sales Manager Large Format
Silver Eagle Distributors
06.2017 - 06.2019
- Exceeded targets by building, directing and motivating high-performing sales team.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Hired, trained and managed sales staff and administered and implemented compensation plan to support area sales goals.
- Held weekly meetings with Sales Specialist I to identify techniques to overcome sales obstacles.
Sales Specialist II Small Format
Silver Eagle Distributors
09.2010 - 06.2017
- Educated customers about new distribution product.
- Sold in new items, pricing, margins, displays and shelf placements.
- Provided first-rate service and built strong relationships in any market.
- Maintained strong distribution % and sales opportunities execution.
- Monthly and Quarterly sales goals.
- Very knowledgeable on reset and thematic display building.
- Created and implemented sales strategies to successfully meet company targets.
Sales Specialist I Large Format
Silver Eagle Distributors
09.2009 - 09.2010
- Educated customers about product features and benefits to aid in selecting best options for each individuals' needs.
- Provided first-rate service to all customers and potential customers.
- Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns.
- Created and implemented sales strategies to successfully meet company targets.
Route Sales Representative
Silver Eagle Distributors
08.2008 - 09.2009
- Delivered top customer satisfaction, reviewing feedback closely and addressing needs and requests of account holders.
- Displayed products properly at customer sites and according to company specifications and policies.
- Processed payments, made change and provided receipts.
- Communicated regularly with Sales Specialist II for delivery route details and changes.
Merchandiser
Silver Eagle Distributors
04.2006 - 08.2008
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Inspected merchandise for quality and arranged proper display location on floor.
- Monitored inventory levels and kept adequate stock in product displays on sales floor.
- Updated pricing and signage to complete product displays and educate customers.
Sales Representative
Auto Zone Auto Parts
04.2004 - 04.2006
- Increased sales by offering advice on purchases and promoting additional products.
- Achieved monthly sales goals by promoting product benefits and enrolling new clients.
- Retained excellent client satisfaction ratings through outstanding service delivery.
- Trained and mentored new sales representatives.
Education
Basics
Lone Star College System
Spring, TX03.2016
High School Diploma -
Macarthur High School
Houston, TX05.2004
Skills
- Account and Territory Management
- Customer Complaint Resolution
- Operating Procedures and Policies
- Territory Management
- Customer Service and Assistance
- Brand Marketing
- Team Member Motivation
- Team Meetings
- Store Displays
- Account Servicing
- Sales Targeting
Additional Information
Fluent in Excel, Power Point, Zoom, and holding in person sales meetings.
Languages
English and Spanish
Timeline
District Sales Manager
Red Bull Distribution
08.2022 - Current
Area Sales Manager Small Format/On Premise
Silver Eagle Distributors
06.2019 - 08.2022
Area Sales Manager Large Format
Silver Eagle Distributors
06.2017 - 06.2019
Sales Specialist II Small Format
Silver Eagle Distributors
09.2010 - 06.2017
Sales Specialist I Large Format
Silver Eagle Distributors
09.2009 - 09.2010
Route Sales Representative
Silver Eagle Distributors
08.2008 - 09.2009
Merchandiser
Silver Eagle Distributors
04.2006 - 08.2008
Sales Representative
Auto Zone Auto Parts
04.2004 - 04.2006
Basics
Lone Star College System
High School Diploma -
Macarthur High School