Summary
Overview
Work History
Education
Skills
Timeline
Generic

CARLOS MEMS

Lake St. Louis,MO

Summary

Seasoned Senior Sales Executive with proven track record in spearheading high-performing sales teams. Possess strong knowledge of market trends, client needs and strategic planning. Demonstrated ability to drive revenue growth through innovative sales initiatives and customer relationship management. Have significantly improved sales operations efficiency in previous roles. Accomplished Marketing Executive with many years of experience crafting targeted marketing strategies and orchestrating impactful campaigns. Demonstrated talents for digital marketing and brand management. Confident and decisive when determining direction, building marketing plans, and delivering presentations. Insightful with in-depth industry experience and continual efforts to remain updated on the latest industry innovations.

Overview

14
14
years of professional experience

Work History

Chief Marketing Officer

Evercare Protection, LLC
04.2022 - Current
  • Directed marketing strategy and operations for a leading vehicle service contract and home warranty company.
  • Boost lead generation and increase revenue through collaborative efforts.
  • Developed advertising and SEO campaigns resulting in increased sales revenue.
  • Developed and implemented comprehensive marketing strategies to drive sales, increase brand awareness, and attract new customers.
  • Assessed market trends for strategic decision-making.
  • Worked closely with design and production teams to develop impactful advertising campaigns.
  • Handled performance management tasks efficiently.
  • Managed diverse groups to address and solve complex marketplace issues.
  • Generated detailed insights into marketing effectiveness through data compilation.
  • Oversaw media agencies, creative designers, and printers.
  • Created loyalty initiatives to enhance customer retention.
  • Assessed the impact of marketing strategies through consistent reporting.
  • Reviewed analytics from online campaigns and identified areas for improvement or expansion.
  • Led team managing content creation and distribution.
  • Conducted competitive analysis to enhance campaign outcomes.
  • Guided marketing teams on effective strategies to enhance output.
  • Strengthened partnerships with businesses and media firms.
  • Managed the creation of diverse marketing collateral including print and digital materials.
  • Assessed campaign results for potential optimizations.
  • Ensured consistent branding in all marketing materials.
  • Formulated and deployed diverse marketing plans to drive lead generation.
  • Utilized data analytics to monitor customer behavior and preferences.

Chief Marketing Officer

4Ever Home USA, LLC
04.2022 - Current
  • Directed marketing strategy and operations for a leading vehicle service contract and home warranty company.
  • Boost lead generation and increase revenue through collaborative efforts.
  • Developed advertising and SEO campaigns resulting in increased sales revenue.
  • Developed and implemented comprehensive marketing strategies to drive sales, increase brand awareness, and attract new customers.
  • Assessed market trends for strategic decision-making.
  • Worked closely with design and production teams to develop impactful advertising campaigns.
  • Handled performance management tasks efficiently.
  • Managed diverse groups to address and solve complex marketplace issues.
  • Generated detailed insights into marketing effectiveness through data compilation.
  • Oversaw media agencies, creative designers, and printers.
  • Created loyalty initiatives to enhance customer retention.
  • Assessed the impact of marketing strategies through consistent reporting.
  • Reviewed analytics from online campaigns and identified areas for improvement or expansion.
  • Led team managing content creation and distribution.
  • Conducted competitive analysis to enhance campaign outcomes.
  • Guided marketing teams on effective strategies to enhance output.
  • Strengthened partnerships with businesses and media firms.
  • Managed the creation of diverse marketing collateral including print and digital materials.
  • Assessed campaign results for potential optimizations.
  • Ensured consistent branding in all marketing materials.
  • Formulated and deployed diverse marketing plans to drive lead generation.
  • Utilized data analytics to monitor customer behavior and preferences.

Chief Marketing Officer

Evercare Direct, LLC
04.2022 - Current
  • Directed marketing strategy and operations for a leading vehicle service contract and home warranty company.
  • Boost lead generation and increase revenue through collaborative efforts.
  • Developed advertising and SEO campaigns resulting in increased sales revenue.
  • Developed and implemented comprehensive marketing strategies to drive sales, increase brand awareness, and attract new customers.
  • Assessed market trends for strategic decision-making.
  • Worked closely with design and production teams to develop impactful advertising campaigns.
  • Handled performance management tasks efficiently.
  • Managed diverse groups to address and solve complex marketplace issues.
  • Generated detailed insights into marketing effectiveness through data compilation.
  • Oversaw media agencies, creative designers, and printers.
  • Created loyalty initiatives to enhance customer retention.
  • Assessed the impact of marketing strategies through consistent reporting.
  • Reviewed analytics from online campaigns and identified areas for improvement or expansion.
  • Led team managing content creation and distribution.
  • Conducted competitive analysis to enhance campaign outcomes.
  • Guided marketing teams on effective strategies to enhance output.
  • Strengthened partnerships with businesses and media firms.
  • Managed the creation of diverse marketing collateral including print and digital materials.
  • Assessed campaign results for potential optimizations.
  • Ensured consistent branding in all marketing materials.
  • Formulated and deployed diverse marketing plans to drive lead generation.
  • Utilized data analytics to monitor customer behavior and preferences.

Senior Account Executive

Lee Enterprises
St. Louis, USA
07.2021 - 04.2022
  • Provide advertising and marketing solutions to help businesses deliver their brand and message to the Ladue News affluent audience, through our niche print and digital publication
  • Also provided solutions for businesses the St
  • Louis Market, growing their customer base and a greater ROI using Amplified digital products, Branded Content, Video, St
  • Louis Post-Dispatch, STLtoday.com, Feast, etc.
  • Developed and executed strategic marketing plans to increase product sales.
  • Identified potential customers and built relationships with them.
  • Collaborated with cross-functional teams to drive successful product launches.
  • Managed day-to-day client accounts, ensuring high levels of customer satisfaction.
  • Organized promotional events and campaigns to generate brand awareness.
  • Analyzed industry trends and monitored competitors' activities to identify opportunities for growth.
  • Prepared presentations for clients regarding new products or services offered.
  • Gathered feedback from customers about their experiences with the company's products or services.
  • Tracked sales data in order to identify areas of improvement or success.
  • Maintained up-to-date knowledge of industry trends and developments in order to better serve clients' needs.
  • Developed strategies for increasing sales volume through existing clients as well as new ones.
  • Identified customer needs by asking questions and advising on best solutions.
  • Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
  • Listened to customer needs to identify and recommend best products and services.
  • Produced sales documents, finalized deals and filed records.
  • Drove sales of company products and services by meeting with customers using strategic and organized approach.
  • Increased profitability and revenue by identifying customer needs and determining appropriate offerings.

Senior Digital Marketing Manager

Amplified Digital Agency
St. Louis, USA
05.2019 - 07.2021
  • Managed a desk of 20 – 50 businesses digital marketing efforts, across a multitude of products and platforms (Search, social media, programmatic display, video etc.)
  • Prospect new clients finding ways to connect and elevate their business’ digital strategy, giving the best ROI and moving the needle in the right direction
  • Use reporting and data to optimize campaigns and earn client’s budget increase

Media Specialist

St. Louis Post-Dispatch
St. Louis, USA
04.2017 - 05.2019
  • Provide advertising and marketing solutions to help businesses deliver their brand and message to the Ladue News affluent audience through our niche print and digital publication.
  • Provided solutions for businesses the St. Louis Market is growing its customer base and achieving a greater ROI using Amplified digital products, branded content, video, and St. Louis Post-Dispatch, STLtoday.com, Feast, etc.
  • Developed and executed strategic marketing plans to increase product sales.
  • Identified potential customers and built relationships with them.
  • Collaborated with cross-functional teams to drive successful product launches.
  • Managed day-to-day client accounts, ensuring high levels of customer satisfaction.
  • Organized promotional events and campaigns to generate brand awareness.
  • Analyzed industry trends and monitored competitors' activities to identify opportunities for growth.
  • Prepared presentations for clients regarding new products or services offered.
  • Gathered feedback from customers about their experiences with the company's products or services.
  • Tracked sales data in order to identify areas of improvement or success.
  • Maintained up-to-date knowledge of industry trends and developments in order to better serve clients' needs.
  • Developed strategies for increasing sales volume through existing clients as well as new ones.
  • Identified customer needs by asking questions and advising on best solutions.
  • Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
  • Listened to customer needs to identify and recommend best products and services.
  • Produced sales documents, finalized deals and filed records.
  • Drove sales of company products and services by meeting with customers using strategic and organized approach.
  • Increased profitability and revenue by identifying customer needs and determining appropriate offerings.

Mortgage Banker

BBMC Mortgage Co.
St. Louis, USA
05.2016 - 04.2017
  • Make phone calls to generate new business for home purchases and refinancing homes
  • Guide clients through the process from start to finish

Sales Manager

Safe Guard Auto
St. Louis, USA
03.2014 - 01.2016
  • Producing spreadsheets to show sales reps monthly performance data
  • Setting and achieving daily, weekly, monthly and annual goals
  • Led existing and newly hired employees by coaching and training them to improve their customer service and sales skills
  • Monitoring and assisting employees with establishing new customer accounts and reviewing calls to coach and strengthen sales skills and productivity

Director of Sales and Marketing

NAVISS
St. Louis, USA
06.2013 - 03.2014
  • Responsible for making sure the phones are always ringing
  • Implementing new strategies to increase sales production

Sales Manager

NAVISS
St. Louis, USA
12.2012 - 06.2013
  • Managed a team of 15 – 20 employees helping them increase their sales ability
  • Monitored live calls and assisted with closing deals
  • Reviewed previous calls to identify areas of improvement to increase sales skills and abilities to reach goals

Sales Representative

NAVISS
St. Louis, USA
05.2011 - 12.2012
  • Over the phone sales selling extended vehicle service contracts on new and used vehicles
  • Set personal sales goals to help the company hit new mile stones

Education

Diploma -

Ladue Watkins High School
01.2004

Associates - General Studies

St. Louis Community College at Meramec
Saint Louis

Skills

  • Digital marketing
  • Campaign coordination
  • Partnership development
  • Product positioning
  • Strategic marketing
  • Senior management mentoring
  • Marketing analytics
  • Goal setting
  • Analytical thinking
  • Contract negotiation
  • Business development
  • Online advertising
  • Vendor management
  • Creative thinking
  • Digital marketing expertise
  • Traditional marketing strategies
  • Decision-making
  • Revenue generation
  • Strong work ethic
  • Marketing leadership
  • Social media marketing
  • Sales operation
  • Solution selling
  • National account management
  • Strategic account development
  • Project management
  • Sales team training
  • Exceeds sales goals
  • Sales planning
  • Excellent communication skills
  • Direct sales
  • Revenue forecasting
  • Team oversight
  • Sales strategy development
  • Verbal and written communication
  • National accounts management
  • Key account management
  • Cold calling
  • Salesforce
  • Prospecting and telemarketing
  • Staff management

Timeline

Chief Marketing Officer

Evercare Protection, LLC
04.2022 - Current

Chief Marketing Officer

4Ever Home USA, LLC
04.2022 - Current

Chief Marketing Officer

Evercare Direct, LLC
04.2022 - Current

Senior Account Executive

Lee Enterprises
07.2021 - 04.2022

Senior Digital Marketing Manager

Amplified Digital Agency
05.2019 - 07.2021

Media Specialist

St. Louis Post-Dispatch
04.2017 - 05.2019

Mortgage Banker

BBMC Mortgage Co.
05.2016 - 04.2017

Sales Manager

Safe Guard Auto
03.2014 - 01.2016

Director of Sales and Marketing

NAVISS
06.2013 - 03.2014

Sales Manager

NAVISS
12.2012 - 06.2013

Sales Representative

NAVISS
05.2011 - 12.2012

Diploma -

Ladue Watkins High School

Associates - General Studies

St. Louis Community College at Meramec

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