Highly effective and passionate VP, Group Account Supervisor with exceptional experience in delivering results and exceeding client expectations. Driven and motivated leader adept at utilizing account management skills and strengths to accomplish complex projects and drive business. Collaborative with a dedicated work ethic.
Overview
19
19
years of professional experience
Work History
VP, Group Account Supervisor
Harrison and Star
12.2021 - Current
Serves as brand champion of assigned AOR accounts, LENVIMA (Pan Tumor) and ICLUSIG
Demonstrates mastery of brand category and competitive data
Ability to see big picture, identifies key issues and provides proactive tactical and strategic recommendations
Oversees account financial management and ensures high standards of execution and communication in all client work
Fosters positive and productive team atmosphere and establishes credibility both internally and externally
Group Account Supervisor
Harrison and Star
02.2019 - 12.2021
Enhanced client satisfaction by effectively managing multiple accounts and addressing their unique needs
Maximized revenue growth by identifying new business opportunities and strengthening existing relationships
Collaborated cross-functionally to deliver integrated marketing solutions tailored to individual client objectives
Mentored junior account managers, fostering culture of continuous learning and professional development.
Account Supervisor
Harrison and Star
10.2016 - 01.2019
Managed internal team to proactively and regularly create ideas that deliver on client’s business objectives
Oversaw strategic and executional quality of all client materials
Managed budget allocation and monitoring, ensuring optimal resource allocation for maximum ROI
Account Supervisor
Grey
04.2016 - 10.2016
Participated in promotional planning process and managed daily execution of approved promotional plans for AOR account, BASAGLAR
Assumed lead role in presentation of agency work at brand level
Ensured that strategies were pulled through to tactical level and delivered at highest level of work
Demonstrated strong understanding of brand, ensured creative team produced high quality work that was on strategy
Mentored and managed Assistant Account Executive and Account Executive as appropriate
Senior Account Executive
Solstice HealthCommunications
05.2014 - 04.2016
Managed day-to-day operations of agency's principal AOR account, AFINITOR (US) aRCC
Ensured that all deliverables aligned with brand's strategic imperatives and were delivered on time and within budget
Served as primary account lead on all digital projects, including launchpads, websites, interactive convention panels, rich media banner ads and e-mails
Prepared all task orders, monitored utilization rates and collaborated with finance and executive teams to ensure profitability
Organized and communicated daily job status updates to three client leads as well as internal team
Performed content reviews on every job, from outline to completion
Served as lead contact for third-party vendors such as Medscape and Healthcasts
Senior Account Executive
Greater Than One
11.2013 - 05.2014
Drafted documents for client and internal teams (inclusive of creative/media briefs and relevant sections of SOW)
Contributed input during planning/strategy process and assisted internal teams with tactical direction
Analyzed marketing results and provided support in developing client presentations
Monitored and distributed financial budgets to client
Account Executive
RTC
09.2012 - 07.2013
Integral to successful relaunch of ZYTIGA (302 indication), providing day-to-day management to internal team to guide creative development and production of print and digital initiatives (inclusive of branded and unbranded brochures, animated and static banners, websites, CRM emails and MOA videos) for patients and healthcare professionals
Acted as agency liaison, interacting with client in matters relating to project planning, execution and review of deliverables
Managed schedules and associated work, ensuring adherence to deadlines and advancement of projects
Collaborated with Account Director in preparing and writing creative/project briefs to guide creative development to meet client's objectives and expectations
Worked closely with PRC in securing legal and FDA approval of promotional/launch materials
Account Executive
d expόsito & Partners
05.2011 - 09.2012
Served as liaison between client and agency, providing effective direction to internal team to ensure client expectations were properly handled and achieved
Supervised and responsible for initiation of creative work order requests and production of projects on time and within budget (inclusive of spot TV and radio, print, OOH and digital)
Worked with media team to ensure cohesion of marketing efforts and acquisition of estimate numbers to traffic instructions to stations (inclusive of spot TV and radio), publications and websites
Coordinated and organized sampling activations at high-traffic locations to introduce products to potential customers
Updated and distributed monthly budget reports to client
Assistant Account Coordinator/Account Executive
GlobalHue
04.2010 - 05.2011
Assisted and supported account team in daily servicing client, which included but not limited to monitoring creative/production timelines and inspecting layouts, scripts, copy points and other materials for adherence to specifications
Communicated and collaborated with partner agencies to ensure creative and strategic alignment of marketing campaigns
Gathered and compiled market research/competitive information to strengthen communications plans
Coordinated and presented deliverables to client during weekly status meetings
Developed media recommendations (inclusive of spot TV and radio, DJ endorsements, print and OOH), based on reviewing client's marketing/promotional objectives, collecting qualitative research and competitive data and gathering consumer insights, that addressed client's marketing situation
Managed client deliverables, expectations and approval of media plans and recommendations on timely basis
Trained assistant communications analysts in all aspects of media planning and helped prioritize their day-to-day responsibilities/workload
Maintained effective communication with buying group to ensure accuracy of planning costs/rates and timeliness of media buys
Provided and uploaded buy goals to buying group while appropriately revising media flowcharts
Media Planner
Hill Holliday/abecé
09.2006 - 07.2008
Assisted in launching Dunkin' Donuts' $1.5M marketing initiative in New York
Evaluated prospective/potential media opportunities, submitted RFPs and wrote POVs
Managed, negotiated and secured event sponsorship opportunities
Ensured OOH units of programs (i.e., 30-sheets, bulletins and transit shelters) were within high density, Hispanic areas by riding on market tours and analyzing locations
Attended Dunkin' Donuts' monthly meetings to discuss product and media strategies with franchisees
Assistant Media Buyer
The Vidal Partnership
08.2004 - 09.2006
Assisted media buyers on spot TV and radio buys by constructing LDA analysis (audience compositions) and generating station ranker reports
Tracked competitors' media spending (inclusive of spot TV and radio, print, outdoor and online) by compiling data and preparing competitive reports
Reconciled and resolved invoice discrepancies with sales representatives and billing departments
Revised and updated spot TV and radio buys according to “make goods” obtained from sales representatives
Reviewed and maintained media kits and contracts/agreements as well as signed confirmations from sales representatives
Education
Bachelor of Business Administration - Marketing And Management
Montclair State University
Montclair, NJ
05.2004
Skills
Microsoft Office
Vault PromoMats
Market Research
Client Relationship Building
Financial Management
Marketing Strategy
Project Management
Account Management
Skills Languages
Excellent communication, interpersonal and time-management skills
Strong initiative in decision making and prioritizing responsibilities
Group Copy Supervisor | Lead Writer at Harrison/Star, An Omnicom Health CompanyGroup Copy Supervisor | Lead Writer at Harrison/Star, An Omnicom Health Company
Curative Specialist at Liepold Harrison & Associates, Harrison McLaughlin & AssociatesCurative Specialist at Liepold Harrison & Associates, Harrison McLaughlin & Associates