Carlos Nieto

• Hit $1.4M in first year sales – beating the $1.25M quota.

• Grew two accounts into the top 5 accounts in the company with over $500K in annual sales

• Self-built book of business by cold calling and leveraging network

• Manage full sales cycle (onboarding, product presentation (digital and field), negotiation, quoting, expert level crm usage

• Expertly navigated tough negotiations where Conception was always the highest price solution

• Traveling advisor and solution provider managing multiple stakeholders both internal and external

• $6M in first year sales

• Successful exit 3x original investment

• Collaboratively developed SOP’s

• Helped hire and trained new team members on sales, marketing, and logistics

• Licensed key genetics with prominent breeders as a mass differentiator in the marketplace

• Project managed build out of website, catalog, and marketing materials; named the company

• Named the company

• Re-developed greenhouse partnership to expand sales by $1M per month

• Clients: Sherbinskis, TerpHogz/Zkittles, Connected, Glasshouse, NorCal Cann

• Created long-term partnerships with some of the largest brands and cultivators in the California cannabis business

• Worked with production team to reformat grow cycle to enable us to sell through 2021

• Brought in new genetic partners to bolster product offerings and synergize marketing opportunities

• Built pipeline and client base from the ground up to hit $4M in first year sales

• Sold out entire inventory in the first month

• Developed process for inventory management, new client on-boarding and entire sales cycle

• Hired and trained team of four to expand our customer service and logistical delivery capabilities

• Increased revenue by $400K per month during peak season via partnership expansion

• Built pipeline of $9.5MM effectively doubling the company’s projected revenue for the year

• Oversaw strategic account management

• Presented products and services to business owners and operators

• Closed $32K worth of business during first month with $25K monthly quota

• Hit 160% of quota month 4 and was promoted to Outside Sales Rep

• Presented, demonstrated and sold SolidWorks 3D CAD tools to new businesses

• Fastest promoted sales development representative in company history

• Opened restaurant portion of the business and expanded beverage program increasing overall sales by 10% quarterly year-over-year

• Identified $1M in untapped revenue targeting weddings and private events, marketing and advertising our offerings digitally

• Demonstrated expert ability to hire and train staff enabling business to exceed monthly sales quotas by 20%

• Outpaced projected sales growth by 25% quarterly

• Successfully balanced purchase and labor to maintain steady 15%-20% margins

• Trained and educated the team in both product and sales strategy

• Leveraged vendor relationships to source the lowest product costs

• Designed customer service and engagement Standard Operational Procedures

• Generated over $2M in revenue creating, facilitating, and executing specialized weekly events

• Worked closely with major consumer brands such as Electronic Arts, Moet Chandon, and Microsoft to exceed private events quota by 150%

• Improved talent base and ROI by scouting, market knowledge, and negotiating bookings, thereby reducing projected budgets by 50%

• Drove marketing, promotion, and community outreach through instore events and social media

• Developed training protocols to ensure workflow efficiency and increase sales through direct and e-commerce channels

• Responsible for day-to-day operations and meeting quarterly sales goals

• Secured $250K sponsorship with Microsoft (Zune), InGroove, and Iodalliance, also worked on content acquisition for Cisco Systems

• Managed US and Canada tour for Little Brother in 40 cities including content acquisition, transportation, accommodation, merchandising, and sponsorship negotiation

• Recruited and managed nationwide street teams identifying key market leaders

• Developed and executed marketing campaigns and promotion strategies

• Created the longest-running weekly event in San Francisco attracting crowds of over 1000+ every week

• Built and managed a team of brand ambassadors

• Procured show sponsorship and a promotion program from the ground up, increasing brand exposure for the music/musicians, venues, and lifestyle brands