Carlos Plazas

• Manage data quality initiatives within Salesforce, ensuring the accuracy and reliability of complex datasets.
• Conduct troubleshooting to resolve data discrepancies, enhancing overall system performance.
• Implement best practices in data management, leading to improved operational efficiency across teams.
• Collaborate with cross-functional teams to manage Mulesoft syncing and Datacloud errors, optimizing data flow.
• Led the rollout and adoption of new sales tools including ZoomInfo, Ringlead.
CRM data governance and stewardship
• Functional knowledge of account hierarchies, taxonomies, and field-level configuration.
• Process mapping and documentation (e.g., Lucidchart, Visio)
• CRM reporting and dashboarding (e.g., Power BI, Excel)
• Advance knowledge of data tools and validation techniques (e.g., deduplication, import/export)
• Experience of working in an agile, dynamic, and customer-centric environment.
• Exposure to Agile tools like DevOps.
• Work closely with Salesforce Architects, Developers, and Admins to ensure alignment between business needs and technical execution, part of the Salesforce Gold Standard Center of Excellence (CoE).

• Delegated with regional leads, taking actions or providing info to remediate data issues.
• Applied determined steps/actions needed to ensure Account records meet Customer Data requirements.
• Supported regular audits of CRM Account data for accuracy and completeness.
• Coordinated with Data Operations leads and Sales CRM Data Ops leads to resolve issues.
• Provided input and feedback into core team meetings on new data fields or updates to existing account/customer data fields based on scope of customer and account data.
• Oversaw the quality of data within the CRM system, ensuring it is accurate, up-to-date, and reliable for business decision-making, using reports and dashboards in Salesforce for data clean-up activities.
• Supported integrated marketing initiatives, campaign management.
• Focused on driving improvements and optimizing data operations across various systems.
• Familiarity with ERP systems commonly used in semiconductor manufacturing.
• Data Cleansing & Deduplication: Developed and enforced processes to cleanse, validate, and deduplicate data before and after migration.
• Collaborated with cross-functional teams to streamline data management processes.
• Collaborated with multi-functional roles to communicate and align development efforts.

• Performed data clean up solutions and services through Vimeo's Salesforce environment and utilization of ZoomInfo enrichment for data accuracy, and deduplication for data management using RingLead.
• Maintained post-cleansed accuracy and effectiveness of CRM Sales data moving forward.
• Collaborated driving and leading strategic, cross-functional initiatives to enable data standardization, increased data consumption and boosted data-driven decision making.
• Partnered with all levels of management in driving solutions to enhance product performance.
• Tested and validated updates to the intake form, ensuring improvements are functioning correctly.
• Created reports and dashboards in Salesforce for data clean-up activities.
• Managed the helpdesk, addressing support cases and interacting with a diverse range of stakeholders.

• Maintained and optimized CRM sales & marketing databases, ensuring high data quality.
• Maintained and updated the JIRA backlog, ensuring requests are tracked, status updated.
• Managed the creation and implementation of data policies, establishing common definitions, data monitoring, data quality strategy, and made recommendations for processes, and data governance controls.
• Led the standardization of critical data elements across enterprise systems and implementing data quality monitoring and cleansing processes to keep data clean.
• Managed data hygiene, lead enrichment/re-enrichment, and intent-based lead qualification.
• Administered SaaS tools (DemandTools, ZoomInfo, Cognism, LinkedIn Sales Navigator)
• Improved data completeness through data enrichment & augmenting data gaps with ZoomInfo/Cognism.
• Documented data assets, including data dictionaries, data lineage and data ownership.
• Salesforce experience in creating custom queries using SOQL and integrating data with external systems.
• Created reports and dashboards in Salesforce for data clean-up activities.
• Managed the Salesforce helpdesk.
• Deduplication of accounts, contacts lead using DemandTools.

• Maintained and optimized CRM sales & marketing databases, ensuring high data quality.
• Maintained SFDC data hygiene and records to improve report accuracy and responsiveness to tech issues.
• Enhanced Salesforce data standards, quality, integrity and consistency by designing and implementing projects, in response to analysis of data gaps and needs of sales operations and marketing operations.
• Tested and validated updates to the intake form, ensuring improvements are functioning correctly.
• Enforced data quality rules and processes to remove duplicates, cleanse inaccurate data, standardize data.
• Implemented automated account scoring, contact tiering, and targeting for scalable prospecting efforts.
• Solid Demand Tools deduplication usage and functionality, Data Loader, D&B Hoovers, ZoomInfo, Power BI to support corporate and business unit marketing efforts. MS Excel VLOOKUP, formulas, pivot tables & SQL.
• Assisted with marketing research, segmentation, analysis & data requests.
• Produced monthly KPIs to highlight data accuracy and clean up completed.
• Researched, enriched, and maintained enterprise Salesforce DB through use of 3rd party data utilities.
• Created reports and dashboards in Salesforce for data clean-up activities.
• Supported integrated marketing campaigns with seamless lead management processes & workflows.
• Improved data completeness through data enrichment & augmenting data gaps with ZoomInfo/D&B.
• Maintained and updated the JIRA backlog, ensuring requests are tracked and status updated.
• Provisioned & supported cases for all SFDC requests coming into the data management queue.