Carlos Plazas
Summary
A highly motivated & detailed-oriented self-starter Salesforce associate analyst with 10 years hands-on experience in Sales & Marketing Operations, managing, improving, optimizing processes and systems, providing user support within Salesforce. I'm passionate about standardizing processes and collaborating with various teams to achieve results.
Skilled with Sales & Marketing tools, experience providing user support and problem resolution, solving cases, data manipulation, migrations, reports and dashboards, templates, collaborating cross-functionally to support, maintaining and improving CRM platform. Optimizing documentation, changes, and policies on an ongoing basis. Skilled with data management and support activities. Passionate about leveraging technology to drive innovation and efficiency.
Overview
11
11
years of professional experience
Work History
Salesforce Data Steward (Contract InsightGlobal)
Alliant Insurance Services
06.2025 - Current
- Delegated with regional leads, taking actions or providing info to remediate data issues.
- Manage data quality initiatives within Salesforce, ensuring the accuracy and reliability of complex datasets.
- Conduct troubleshooting to resolve data discrepancies, enhancing overall system performance.
- Collaborate with cross-functional teams to fix Mulesoft syncing errors, optimizing data flow.
- Enforced data quality rules and processes to remove duplicates, cleanse inaccurate data, standardize data.
- Data Cleansing & Deduplication: Developed and enforced processes to cleanse, validate, and deduplicate data before and after migration.
- Collaborated with cross-functional teams to identify data-related issues and propose solutions.
Sales Operations/Salesforce Data Steward (contract through Artech)
Intel Corporation
02.2024 - 06.2025
- Delegated with regional leads, taking actions or providing info to remediate data issues.
- Applied determined steps/actions needed to ensure Account records meet Customer Data requirements.
- Supported regular audits of CRM Account data for accuracy and completeness.
- Coordinated with Data Operations leads and Sales CRM Data Ops leads to resolve issues.
- Provided input and feedback into core team meetings on new data fields or updates to existing account/customer data fields based on scope of customer and account data.
- Oversaw the quality of data within the CRM system, ensuring it is accurate, up-to-date, and reliable for business decision-making, using reports and dashboards in Salesforce for data clean-up activities.
- Supported integrated marketing initiatives, campaign management.
- Focused on driving improvements and optimizing data operations across various systems.
- Familiarity with ERP systems commonly used in semiconductor manufacturing.
- Data Cleansing & Deduplication: Developed and enforced processes to cleanse, validate, and deduplicate data before and after migration.
- Collaborated with cross-functional teams to streamline data management processes.
- Collaborated with multi-functional roles to communicate and align development efforts.
Sales Operations/Salesforce Data Steward (6-month contract through K2 Partnering)
Vimeo
11.2023 - 05.2024
- Performed data clean up solutions and services through Vimeo's Salesforce environment and utilization of ZoomInfo enrichment for data accuracy, and deduplication for data management using RingLead.
- Maintained post-cleansed accuracy and effectiveness of CRM Sales data moving forward.
- Collaborated driving and leading strategic, cross-functional initiatives to enable data standardization, increased data consumption and boosted data-driven decision making.
- Partnered with all levels of management in driving solutions to enhance product performance.
- Tested and validated updates to the intake form, ensuring improvements are functioning correctly.
- Created reports and dashboards in Salesforce for data clean-up activities.
- Managed the helpdesk, addressing support cases and interacting with a diverse range of stakeholders.
Sales Operations/Salesforce Data Governance & Analytics
Malwarebytes
07.2022 - 09.2023
- Maintained and optimized CRM sales & marketing databases, ensuring high data quality.
- Maintained and updated the JIRA backlog, ensuring requests are tracked, status updated.
- Managed the creation and implementation of data policies, establishing common definitions, data monitoring, data quality strategy, and made recommendations for processes, and data governance controls.
- Led the standardization of critical data elements across enterprise systems and implementing data quality monitoring and cleansing processes to keep data clean.
- Managed data hygiene, lead enrichment/re-enrichment, and intent-based lead qualification.
- Administered SaaS tools (DemandTools, ZoomInfo, Cognism, LinkedIn Sales Navigator)
- Improved data completeness through data enrichment & augmenting data gaps with ZoomInfo/Cognism.
- Documented data assets, including data dictionaries, data lineage and data ownership.
- Salesforce experience in creating custom queries using SOQL and integrating data with external systems.
- Created reports and dashboards in Salesforce for data clean-up activities.
- Managed the Salesforce helpdesk.
- Deduplication of accounts, contacts lead using DemandTools.
Sales-Marketing Operations/Salesforce Data Governance & Analytics
Fiserv
04.2015 - 05.2022
- Maintained and optimized CRM sales & marketing databases, ensuring high data quality.
- Maintained SFDC data hygiene and records to improve report accuracy and responsiveness to tech issues.
- Enhanced Salesforce data standards, quality, integrity and consistency by designing and implementing projects, in response to analysis of data gaps and needs of sales operations and marketing operations.
- Tested and validated updates to the intake form, ensuring improvements are functioning correctly.
- Enforced data quality rules and processes to remove duplicates, cleanse inaccurate data, standardize data.
- Implemented automated account scoring, contact tiering, and targeting for scalable prospecting efforts.
- Solid Demand Tools deduplication usage and functionality, Data Loader, D&B Hoovers, ZoomInfo, Power BI to support corporate and business unit marketing efforts. MS Excel VLOOKUP, formulas, pivot tables & SQL.
- Assisted with marketing research, segmentation, analysis & data requests.
- Produced monthly KPIs to highlight data accuracy and clean up completed.
- Researched, enriched, and maintained enterprise Salesforce DB through use of 3rd party data utilities.
- Created reports and dashboards in Salesforce for data clean-up activities.
- Supported integrated marketing campaigns with seamless lead management processes & workflows.
- Improved data completeness through data enrichment & augmenting data gaps with ZoomInfo/D&B.
- Maintained and updated the JIRA backlog, ensuring requests are tracked and status updated.
- Provisioned & supported cases for all SFDC requests coming into the data management queue.
Education
Bachelor of Science - Business Administration, Business Information Systems
DeVry University
Long Island City, New York02.2006
Associate in applied science - Liberal Arts
La Guardia Community College (CUNY)
Long Island City, New York01.2004
Skills
- Data monitoring, Data reporting, Data quality management, MS Office, Excel (VLOOKUP’s, Pivot tables) Google Sheets, Windows, Outlook, Reltio Power BI, Tableau, KNIME, SAP, RealZips Data Loader, dataloaderio, Zendesk, PEGA DemandTools V, Cognism, ZoomInfo, Boomi D&B Hoovers, BriteVerify, Dupe Blocker RingLead, Zoom, MS Teams, Slack Salesforce Lightning, Dashboards, ReportsOutreach, Salesloft, Clari, Chili Piper, Gong FileZilla, SFTP, FTP, LinkedIn Sales Navigator SFDC Associate certified, JIRA, UAT, LeanData, Mulesoft Salesforce Certified Associate, Agile/Scrum, Compliance, Trailhead Double Star Ranger SQL Server, Data Bricks, SOQL, HTML Deduplication /data migration expertise
Timeline
Salesforce Data Steward (Contract InsightGlobal)
Alliant Insurance Services
06.2025 - Current
Sales Operations/Salesforce Data Steward (contract through Artech)
Intel Corporation
02.2024 - 06.2025
Sales Operations/Salesforce Data Steward (6-month contract through K2 Partnering)
Vimeo
11.2023 - 05.2024
Sales Operations/Salesforce Data Governance & Analytics
Malwarebytes
07.2022 - 09.2023
Sales-Marketing Operations/Salesforce Data Governance & Analytics
Fiserv
04.2015 - 05.2022
Associate in applied science - Liberal Arts
La Guardia Community College (CUNY)
Bachelor of Science - Business Administration, Business Information Systems
DeVry University
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