Summary
Overview
Work History
Education
Skills
Running
Languages
Work Availability
Timeline
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Carlos Posada

Carlos Posada

Miami,Fl

Summary

A results-driven professional in Economics and International Business, specializing in digital transformation and advertising for multinational companies in Latin America, with a strong focus on developing high-performance teams and integrated strategies. Demonstrates exceptional adaptability in multicultural environments, resource optimization, and a commitment to leveraging data-driven insights to enhance client and consumer engagement throughout the the entire value chain.

Overview

19
19
years of professional experience

Work History

Sr. Customer Service Manager LATAM

Kenvue
03.2023 - Current
  • Lead the development and execution of regional consumer care strategies aligned with organizational OKRs and the Global Consumer Care vision.
  • Influence cross-functional teams and stakeholders to foster a customer-centric culture and enhance overall satisfaction.
  • Employ Social Listening and data analysis to identify opportunities for improvement and guide key consumer-centric decisions.
  • Manage relationships with key BPO vendors, optimizing service delivery while ensuring compliance with regulations and standards.
  • Proactively identify and mitigate risks within the consumer care function to maintain operational efficiency and service quality.

Digital & Media Connections Sr. Manager (LA North)

Johnson & Johnson
01.2019 - 03.2023
  • Spearhead the digital transformation initiative for the northern cluster, partnering with Sales & Marketing leadership to drive innovation.
  • Establish and manage effective marketing strategies and oversee creative advertising processes tailored to regional needs, ensuring alignment with global objectives.
  • Develop and execute comprehensive consumer communication plans, optimizing marketing mix models to maximize Return on Advertising Spend (ROAS) while safeguarding brand equity.
  • Oversee connected content management, delivering streamlined content solutions across appropriate channels.
  • Leverage data-driven insights to enhance advertising investments and generate efficiencies, improving overall marketing performance across the cluster.

Total Brand Experience Manager

Johnson & Johnson
04.2016 - 02.2019
  • Harmonized the Integrated Marketing Communication (IMC) processes for all brands within the Andean Hub (Colombia, Venezuela, Ecuador, and Peru), fostering strong relationships with agencies.
  • Optimized the Online-to-Offline (O2O) communication strategy for brands, ensuring alignment across the company while managing the BME budget and overseeing invoicing and accrual processes.

Group Account Director

Wavemaker - GroupM
04.2006 - 03.2016
  • Led a team of account managers to successfully deliver high-quality campaigns for various clients, resulting in increased revenue and client retention.
  • Collaborated with creative teams to develop innovative advertising campaigns that exceeded client expectations and drove positive results.
  • Utilized market research insights in developing targeted messaging strategies tailored specifically towards each client''s target audience demographics; this resulted in more engaging and impactful campaigns.

Education

Bachelor of Arts - Economics And International Business

Universidad Icesi
Colombia
03-2004

Digital Disruption: Digital Transformation Strateg

University of Cambridge | Judge Business School
On Line
11-2021

Skills

  • Leading E2E advertising processes
  • Translating Global initiatives for local execution
  • Stakeholder Management
  • Consumer-Centric Innovations (Voice of Customer, Social Listening)
  • Digital Transformation & ROI Optimization
  • Team Leadership in Multicultural Environments

Running

I love running because it boosts my wellness and clears my mind. It’s a personal journey where I set goals, explore new paths, and connect with a great community that inspires me to push my limits.

Languages

Spanish
Native language
English
Proficient
C2
Portuguese
Advanced
C1
French
Upper intermediate
B2

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Sr. Customer Service Manager LATAM

Kenvue
03.2023 - Current

Digital & Media Connections Sr. Manager (LA North)

Johnson & Johnson
01.2019 - 03.2023

Total Brand Experience Manager

Johnson & Johnson
04.2016 - 02.2019

Group Account Director

Wavemaker - GroupM
04.2006 - 03.2016

Bachelor of Arts - Economics And International Business

Universidad Icesi

Digital Disruption: Digital Transformation Strateg

University of Cambridge | Judge Business School

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Carlos Posada