DemandTools
Carlos J. Plazas
Salesforce Data Steward
Odessa,FL
Summary
A highly motivated & detailed-oriented self-starter system analyst with over 9+ years of proven experience immersed in the Salesforce ecosystem with a deep understanding of Salesforce Sales Cloud, Marketing Cloud and Service Cloud with extensive experience in Sales Operations, Marketing Operations with expertise and collaboration with Salesforce admins and developers to oversee implementation of custom solutions, integrations, and enhancements, fostering continuous improvement, cohesiveness, and customer success.
Overview
13
13
years of professional experience
2
2
Languages
Work History
Sales Operations - CRM Data Steward
Intel-Artech
Odessa, FL
02.2024 - Current
- Work with regional leads, taking actions or providing info to remediate data issues
- Work on determined steps/actions needed to ensure Account records meet Customer Data requirements
- Support regular audits of CRM Account data for accuracy and completeness
- Coordinate with Central Customer Data Operations leads and Sales CRM Data Ops leads to resolve issues
- Provide input and feedback into core team meetings on new data fields or updates to existing account/customer data fields based on scope of customer and account data
- Oversee the quality of data within the CRM system, ensuring it is accurate, up-to-date, and reliable for business decision-making.
- Collaborated with cross-functional teams to define business requirements and tailor the CRM system accordingly.
Sales Operations Analyst/Senior Data Steward
Vimeo-K2 Partnering
Odessa, FL
11.2023 - 05.2024
- Performed data clean up solutions and services through Vimeo’s Salesforce environment and utilization of ZoomInfo enrichment for data accuracy, and usage of ZoomInfo RingLead for data management
- Maintained post-cleansed accuracy and effectiveness of CRM Sales data moving forward
- Collaborated driving and leading strategic, cross-functional initiatives to enable data standardization, increase data consumption and boost data-driven decision making
- Contributed with a diverse team of data stewards to complete multiple data projects
- Communicated findings and insights effectively to both technical and non-technical stakeholders.
- Worked closely with technology enablement partners to design, create and deploy data management and governance processes.
Sales Operations/Salesforce Data Steward
Malwarebytes
Odessa, FL
07.2022 - 09.2023
- Responsible for the daily salesforce support for the global sales team, leadership team and operational staff for all sales and account related data and information in salesforce
- Managed the creation and implementation of data policies, data monitoring, data quality strategy, and made recommendations for data quality processes, and data governance controls
- Performed data hygiene routine cleanings on various Salesforce objects
- Worked closely with Salesforce developers and admins to implement and configure Salesforce solutions
- Collected, consolidated, and analyzed data from various sources
- Used data analysis techniques to identify trends, patterns, and insights for improvements
- SME in data governance, strategy, metrics, analytics, reporting & data management best practices
- Administered SaaS tools (DemandTools, ZoomInfo, Cognism, LinkedIn Sales Navigator, JIRA)
- Deal Desk, CPQ Helpdesk/Admin.
- Developed and maintained product data dictionary to document data source, ownership and accountability details.
- Maintained a master data repository, ensuring consistent access to accurate information throughout the organization.
Sales Operations/CRM Data Governance & Analytics
Fiserv
Odessa, FL
04.2015 - 05.2022
- Sales Ops/Salesforce Data Governance & Analytics
- Supported governance framework, collaborating with data stewards across various business units to define policies, data requirements, data standards and business rules for critical data elements
- Participated in QA migration projects, UAT and data quality to verify data integrity
- Collaborated with stakeholders to gather and document business requirements
- Analyzed and mapped business processes to identify areas for improvement and optimization
- Translated business requirements into detailed functional specifications for Salesforce solutions
- Worked closely with Salesforce developers and admins to implement and configure Salesforce solutions
- Prioritized and completed multiple projects with varying degrees of complexity simultaneously
- Followed standards for data quality management, coordinated data remediation plans, DemandTools usage
- Enforced data quality rules and processes to remove duplicate data, cleanse inaccurate data, standardize data.
- Identified opportunities for process improvement by analyzing trends in customer service inquiries logged in the CRM.
- Enhanced customer satisfaction with prompt issue resolution through effective CRM management.
Apps Support System Engineer/Software Analyst
Syniverse Technologies
Tampa, FL
05.2012 - 11.2014
- Provisioned 2nd level support for all tickets coming into the inter-carrier messaging queue
- Gathered, organized, and distributed data used to analyze, recommend & implement routes for SMS.
- Enhanced end-user experience by identifying and resolving software issues.
- Participated in risk assessment analysis for SMS products, applying standard change control procedures to minimize inherent liability in software releases.
Education
Bachelor of Science - Business Administration, Information Systems
DeVry University
02.2006
Associate - Applied Sciences, Liberal Arts
La Guardia Community College (CUNY)
01.2004
Skills
- Technical Skills
- MS Office (Word, Excel, PowerPoint)
- MS Excel (VLOOKUP’s, Pivot tables)
- Windows (All versions), MS Outlook
- RDBMS, Power BI, Tableau
- Salesforce, Data Loader, datloaderio
- DemandTools V, Cognism, ZoomInfo
- D&B Hoovers, BriteVerify, Dupe Blocker
- RingLead, Zoom, MS Teams, Slack
- Salesforce Lightning, Dashboards, Reports
- Workbench SOQL, HTML, SQL, Google Sheets
- FileZilla, SFTP, FTP, LinkedIn Sales Navigator
- Project Management, JIRA, UAT, Zendesk
- Account Updates
- Quality Control Standards
- Maintaining Clean Work Areas
- Inventory Control Processes
- Collaborative Environments
- Operational Efficiency
- Customer Service and Assistance
- Analytic Functions
- Data Accuracy
- Business Analysis
- Plan Projects
- Management Support
- Research
Timeline
Sales Operations - CRM Data Steward
Intel-Artech
02.2024 - Current
Sales Operations Analyst/Senior Data Steward
Vimeo-K2 Partnering
11.2023 - 05.2024
Sales Operations/Salesforce Data Steward
Malwarebytes
07.2022 - 09.2023
Sales Operations/CRM Data Governance & Analytics
Fiserv
04.2015 - 05.2022
Apps Support System Engineer/Software Analyst
Syniverse Technologies
05.2012 - 11.2014
Bachelor of Science - Business Administration, Information Systems
DeVry University
Associate - Applied Sciences, Liberal Arts
La Guardia Community College (CUNY)
Work Preference
Work Type
Full TimeWork Location
RemoteImportant To Me
Flexible work hoursPaid time offWork-life balanceCompany CultureHealthcare benefits401k matchWork from home optionCertification
- Salesforce Certified Associate 10/2023
- Validity DemandTools Dedupe 05/24
- ZoomInfo RingLead 05/24
- Fundamentals of Email Deliverability from Validity Inc. 11/2024
Software
RingLead
ZoomInfo
Cognism
Salesforce
MS Excel
SQL Server
Data Bricks
Dataloader
Interests
Salesforce Data Management
Accomplishments
- Supervised team of 3 staff members.
- Documented and resolved data quality issues which led to better data accuracy.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Quote
If you really look closely, most overnight successes took a long time.
Steve Jobs
Affiliations
- APSCA
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