Carlos J. Plazas

• Perform data cleanup, standardization, and normalization within Salesforce
• Identify and resolve duplicate records using fuzzy matching techniques and tools.
• Execute record merges while preserving data integrity and relationships.
• Perform ongoing data updates, inserts, and maintenance activities.
• Audit datasets to identify inconsistencies, gaps, and quality issues.
• Collaborate with cross-functional stakeholders to understand data needs and resolve issues.
• Contribute to continuous improvement of data processes and workflows.

Alliant Insurance – via InsightGlobal | Contract
• Managed Salesforce data quality initiatives, ensuring accuracy and reliability of CRM datasets.
• Performed data troubleshooting, root-cause analysis, deduplication, cleansing, and standardization to maintain data integrity.
• Monitored data pipelines and operational processes, escalating delays or bottlenecks to maintain SLAs.
• Created and maintained CRM reports and dashboards to provide sales leadership with performance insights.
• Delivered data quality metrics and project updates to stakeholders.
• Supported implementation and adoption of ZoomInfo, RingLead, and LinkedIn Sales Navigator.
• Conducted bulk data imports/exports, validation, and data quality audits within Salesforce.
• Utilized Agile tools (Azure DevOps) and provided technical support to resolve user and system issues while meeting SLAs.
• Data Governance & Enrichment: Maintained data quality, compliance, and consistency across marketing and GTM systems through hands-on auditing, normalization, and hygiene workflows. Evaluated, implemented, and monitored AI-powered enrichment and cleansing tools to keep the database accurate with minimal manual intervention.

• Supported Salesforce Sales Cloud CRM optimization to align with sales operations and business objectives.
• Partnered with regional teams to resolve account data issues and maintain CRM data accuracy.
• Conducted CRM account data audits to uphold high data quality standards.
• Maintained master data integrity in Reltio MDM, ensuring consistent and reliable records.
• Managed organizational hierarchies (parent/child relationships, global ultimate structures) using Dun & Bradstreet and Moody’s data.
• Worked with enterprise systems including SAP ERP (ECC / S/4HANA) within semiconductor business processes.

• Performed data clean up solutions and services through Vimeo’s Salesforce environment and utilization of ZoomInfo enrichment for data accuracy, and usage of ZoomInfo RingLead for data management
• Maintained post-cleansed accuracy and effectiveness of CRM Sales data moving forward
• Collaborated driving and leading strategic, cross-functional initiatives to enable data standardization, increase data consumption and boost data-driven decision making
• Contributed with a diverse team of data stewards to complete multiple data projects
• Communicated findings and insights effectively to both technical and non-technical stakeholders.
• Worked closely with technology enablement partners to design, create and deploy data management and governance processes.

• Responsible for the daily salesforce support for the global sales team, leadership team and operational staff for all sales and account related data and information in salesforce
• Managed the creation and implementation of data policies, data monitoring, data quality strategy, and made recommendations for data quality processes, and data governance controls
• Performed data hygiene routine cleanings on various Salesforce objects
• Worked closely with Salesforce developers and admins to implement and configure Salesforce solutions
• Collected, consolidated, and analyzed data from various sources
• Used data analysis techniques to identify trends, patterns, and insights for improvements
• SME in data governance, strategy, metrics, analytics, reporting & data management best practices
• Administered SaaS tools (DemandTools, ZoomInfo, Cognism, LinkedIn Sales Navigator, JIRA)
• Deal Desk, CPQ Helpdesk/Admin.
• Developed and maintained product data dictionary to document data source, ownership and accountability details.
• Maintained a master data repository, ensuring consistent access to accurate information throughout the organization.

• Sales Ops/Salesforce Data Governance & Analytics
• Supported governance framework, collaborating with data stewards across various business units to define policies, data requirements, data standards and business rules for critical data elements
• Participated in QA migration projects, UAT and data quality to verify data integrity
• Collaborated with stakeholders to gather and document business requirements
• Analyzed and mapped business processes to identify areas for improvement and optimization
• Translated business requirements into detailed functional specifications for Salesforce solutions
• Worked closely with Salesforce developers and admins to implement and configure Salesforce solutions
• Prioritized and completed multiple projects with varying degrees of complexity simultaneously
• Followed standards for data quality management, coordinated data remediation plans, DemandTools usage
• Enforced data quality rules and processes to remove duplicate data, cleanse inaccurate data, standardize data.
• Identified opportunities for process improvement by analyzing trends in customer service inquiries logged in the CRM.
• Enhanced customer satisfaction with prompt issue resolution through effective CRM management.

• Provisioned 2nd level support for all tickets coming into the inter-carrier messaging queue
• Gathered, organized, and distributed data used to analyze, recommend & implement routes for SMS.
• Enhanced end-user experience by identifying and resolving software issues.
• Participated in risk assessment analysis for SMS products, applying standard change control procedures to minimize inherent liability in software releases.