Summary
Overview
Work History
Education
Skills
Languages
Certification
Affiliations
Activities
Timeline
Generic

Carly-Rae Oakley-Doran

Jacksonville,Florida

Summary

Detail-oriented Blogger with HeyitsCarlyRae years of experience writing about lifestyle (fashion, books, makeup, and recently local news. Committed to beating deadlines and adapting to appropriate audiences with fast and accurate editing skills. Adept at pitching stories and utilizing graphics.

Reliable team member with strong communication skills and the ability to adjust work for various environments. Handles modifications, requests, and feedback from colleagues, clients, and vendors in an efficient manner, understanding the needs of all parties involved. Flexible in adapting work style to fit different projects and juggling multiple assignments within tight deadlines.

A hardworking and passionate job seeker with strong organizational skills eager to secure the position. Ready to help the team achieve company goals.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Head Blogger, Designer, Marketing Manager

HeyitsCarlyRae
01.2018 - Current
  • With an audience of over 97,000 on Instagram, 34,000 on Facebook, 2,300 on Twitter
  • Increased readership by creating engaging and informative blog posts on various topics.
  • Collaborated with guest bloggers to diversify content and expand audience reach.
  • Optimized blog posts for SEO, resulting in higher search engine rankings and increased organic traffic.
  • Managed editorial calendar to ensure timely publication of regular posts and updates.
  • Monitored website analytics to identify trends, make data-driven decisions, and improve user experience.
  • Conducted thorough research on industry trends to produce relevant and informative articles.
  • Built loyal readership through consistent engagement with readers via comments, emails, and social media platforms.
  • Participated in blogger networks and events to establish relationships within the blogging community.
  • Proofread, edited, and revised content as needed to maintain accuracy and high-quality standards.
  • Leveraged keyword research tools to identify popular topics for blog post ideas that resonate with the target audience.
  • Generated revenue with affiliate marketing partnerships, sponsored content opportunities, and display advertising placements.
  • Established brand authority by contributing expert commentary on relevant news stories or industry developments in the blog niche.
  • Updated older blog posts to refresh content, maintain relevance, and improve search engine performance over time.
  • Designed visually appealing graphics for use within blog posts or promotional materials using image editing software such as Adobe Photoshop or Canvas.
  • Implemented email marketing strategies, including newsletter creation, list segmentation, and automation campaigns, resulting in an increased subscriber base growth rate.
  • Organized giveaway contests on social media channels that boosted audience engagement levels.
  • Provided freelance writing services for clients across various industries by crafting tailored articles based on their specific needs.
  • Utilized content management systems like WordPress, ensuring smooth website maintenance and publishing processes.
  • Posted regularly on the blog and other social media outlets to increase retention, acquisition rates, and levels of engagement with the blog.
  • Researched creative topics to write, edit, and create layouts for new articles and features.
  • Published regular pieces on Lifestyle to blog.
  • Implemented SEO strategies to optimize web content for search engines.
  • Connected and interacted with readers via email or message boards to address the needs and ideas of the audience.
  • Created dynamic graphics to accompany blog posts.
  • Maintained aesthetics of the blog through images and troubleshooting issues.
  • Collaborated with a team of writers, photographers, and cinematographers to gather original content for the blog.
  • Managed competing deadlines with efficiency.
  • Produced original, creative content for promotional advertisements and marketing materials.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Edited and proofread drafts of articles and other documents.
  • Choose cover photography or artwork, select fonts, and arrange designs to attract target readership.
  • Built, established, and maintained relationships with sources.
  • Developed a strong online presence for the blog by consistently producing high-quality content.
  • Attracted new followers with strategic social media marketing efforts.
  • Wrote fiction or nonfiction prose such as short stories, novels, or biographies, as well as advertising material for use in promoting the sale of goods and services.
  • Optimized website layouts for better usability and mobile responsiveness, increasing traffic and user satisfaction.
  • Conducted thorough user research, leading to data-driven design decisions that met user needs effectively.
  • Developed engaging multimedia content for e-learning platforms, facilitating increased student understanding and retention of material.
  • Leveraged keyword research tools to identify popular topics for blog post ideas that resonate with atarget audience.

HEAD INTERVIEWER AND CREATOR OF ‘BOOK HOUR’

HeyitsCarlyRae
01.2021 - 08.2023
  • Increased candidate engagement by conducting thorough and personable interviews.
  • Streamlined the interview process for improved efficiency and better candidate experience.
  • Developed strong rapport with candidates, fostering open communication and trust during interviews.
  • Collaborated with hiring managers to identify key competencies and skills required for each role.
  • Conducted comprehensive reference checks, verifying candidate qualifications and fit for the organization.
  • Maintained accurate records of interview outcomes, ensuring timely follow-up and feedback to candidates.
  • Enhanced employer branding by consistently delivering a positive interview experience to all candidates.
  • Assisted in the development of standardized interview questions, promoting consistency across all departments.
  • Provided constructive feedback to unsuccessful candidates, offering guidance on areas for improvement.
  • Adapted interview style to suit the needs of the position and candidate.
  • Facilitated clear communication between design team members, ensuring project goals were met on time and within budget constraints.
  • Exceeded client expectations consistently while adhering to strict timelines for projects in fast-paced environments.
  • Created content with SEO keywords drawn from Google Analytics.
  • Wrote quality content for clients, enabling site visitors to quickly obtain information.
  • Organized collected information to produce well-written articles.

Head Writer of Lifestyle, Original Piece Magazine

Original Piece
01.2016 - 01.2018
  • Implemented innovative ideas in storytelling, resulting in increased viewership and positive critical reception.
  • Researched and wrote original content for case studies, emails, and 50+ newsletters.
  • Wrote compelling, succinct, clear news scripts under tight deadlines.
  • Wrote and edited communications within assigned beat areas.
  • Produced original, creative content for promotional advertisements and marketing materials.
  • Promoted and marketed works through social media platforms.
  • Edited and proofread drafts of articles and other documents.
  • Developed and pitched story ideas to editors.
  • Studied and commented on current news and trends.
  • Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.

Regional Store Manager, Original Piece

Original Piece, LLC
01.2012 - 01.2018
  • 4Increased regional sales by implementing effective marketing strategies and organizing promotional events.
  • Managed inventory for optimal stock levels, resulting in reduced waste and better product availability.
  • Optimized inventory management with regular audits, forecasting demands, and adjusting orders accordingly.
  • Reduced shrinkage levels by closely monitoring security measures, conducting staff training, and implementing loss prevention initiatives.
  • Streamlined store operations through the implementation of efficient scheduling systems, task delegation, and performance monitoring.
  • Boosted employee retention rates by fostering a positive work environment, providing growth opportunities, and offering competitive compensation packages.
  • Collaborated with upper management to develop strategic plans for store growth and expansion.
  • Increased average transaction value by upselling products, promoting add-ons, and cross-selling complementary items.
  • Maintained a clean and organized store appearance to enhance the overall shopping experience for customers.
  • Implemented new promotional campaigns that effectively drove foot traffic into the store during seasonal events or product launches.
  • Managed all aspects of budgeting for the retail location including labor costs, expenses control, revenue tracking.
  • Developed strong vendor relationships to ensure timely delivery of products while negotiating favorable terms for payments or discounts on bulk purchases.
  • Continuously assessed store layout to optimize product placement for enhanced visibility and impulse purchases from customers.
  • Upheld brand identity standards within the store location through consistent signage presentation of merchandise displays following corporate guidelines.
  • Evaluated employee performance regularly and provided constructive feedback, coaching opportunities, improvement, and recognition of outstanding achievements.
  • Conducted market research to stay abreast of industry trends and competitor strategies and adapted the store's offerings accordingly to maintain a competitive edge.
  • Optimized store displays and appearance via strategic merchandising.
  • Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences.
  • Managed store organization, maintenance, and purchasing functions.
  • Completed routine store inventories.
  • Coached employees and trained them on methods for handling various aspects of sales, complicated issues, and difficult customers.
  • Submitted orders for new inventory.
  • Trained team members in successful strategies to meet operational and sales targets.
  • Maintained customer satisfaction with quick and professional handling of product returns.
  • Developed strong relationships with more than 15 vendors to secure advantageous pricing and timely deliveries.

Marketing Manager, Original Piece

Original Piece, LLC
01.2010 - 01.2018
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
  • Optimized website content for improved search engine rankings and increased web traffic.
  • Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
  • Conducted thorough competitor analysis to stay ahead of industry trends and maintain a competitive edge in the market space.
  • Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Established strong relationships with media outlets through regular outreach efforts, securing valuable press coverage for company news and events.
  • Maintained documentation, detailing assignments, in-progress work, and completed project milestones.
  • Performed market segmentation, targeting, and positioning for each product line.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Used data analytics to track lead generation campaigns and improve quality.
  • Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.

Education

Bachelor of Arts - Psychology

Harvard University, Extension School Studies
Cambridge, MA
05.2025

High School diploma -

Keystone National High School
Bloomsburg, PA
01.2008

Skills

  • Graphics Creation
  • SEO Expert
  • Website Design
  • Digital Marketing Expert
  • Pitching
  • Marketing Knowledge
  • Adaptability
  • Research proficiency
  • Content promotion
  • Content creation
  • Influencer outreach
  • Social media expertise

Languages

Spanish
Elementary

Certification

I've recently applied for my Professional Communications certificate at Harvard University, Extension Studies

Affiliations

  • book club
  • novel writing

Activities

I enjoy writing and interacting with my followers on HeyitsCarlyRae (IG followers are over 97000). I love talking all things book and sharing stories. I also enjoy going on walks with my dalmatian along with exercising, outdoor activities, reading books of various genres, and singing original music. I am passionate about writing and bringing a unique voice to articles and sharing my experience with my followers.

Timeline

HEAD INTERVIEWER AND CREATOR OF ‘BOOK HOUR’

HeyitsCarlyRae
01.2021 - 08.2023

Head Blogger, Designer, Marketing Manager

HeyitsCarlyRae
01.2018 - Current

Head Writer of Lifestyle, Original Piece Magazine

Original Piece
01.2016 - 01.2018

Regional Store Manager, Original Piece

Original Piece, LLC
01.2012 - 01.2018

Marketing Manager, Original Piece

Original Piece, LLC
01.2010 - 01.2018

Bachelor of Arts - Psychology

Harvard University, Extension School Studies

High School diploma -

Keystone National High School

Similar Profiles

CREATE PROFILE
Carly-Rae Oakley-Doran