Carly Bitz
Denver,CO
Summary
Creative Social Media Manager and Digital Marketing Specialist with proven record of success in building brand awareness, increasing followers and engagement through cohesive digital strategy. Develops vision and achieves objectives through execution of integrated plans. Adaptable and driven with strong work ethic and motivation to thrive in team-based or individually motivated settings.
Overview
5
5
years of professional experience
Work History
Marketing Specialist
Quality Audio Video
Centennial , CO
2024.01 - Current
- Collaborated with sales teams to develop lead generation strategies across multiple channels.
- Developed an email marketing program with automated workflows to engage customers through newsletters and promotions.
- Created content for various social media platforms including Facebook, Twitter, Instagram and YouTube.
- Developed marketing strategies for existing products, services and new product launches.
- Conducted competitor research to understand the industry dynamics and identify opportunities for growth.
- Organized promotional events to increase brand awareness and customer engagement.
- Created graphical illustrations to share market research insights.
- Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
- Created proposals for service and product strategies based on marketing data.
Email Marketing Manager
Bottom Line Marketing
Denver , CO
2023.07 - Current
- Managed 44 client accounts averaging 100 emails per month to collectively 750,000 customers.
- Created social media calendar, requiring scheduling of email blasts, social media posts, marketing campaigns and website updates.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Developed marketing strategies based on corporate objectives and market trends.
- Collaborated with other departments to coordinate strategic marketing activities.
- Expanded customer base by successfully emailing prospects to enhance conversion rates.
- Delivered marketing strategy updates to upper-level management.
- Collected and reported on customer demographics, preferences and buying habits to help marketing teams target strategies.
Content Creator
The LUME Colorado
Denver , CO
2022.11 - 2024.03
- Curated content for social media platforms.
- Planned, produced and edited video projects to maximize engagement.
- Posted useful, creative and timely content on social media, blog and website.
- Utilized editing and photography tools to enhance storytelling.
- Proposed creative ideas to engage followers with different content types and formats.
- Maintained knowledge of digital technology and social media trends, media requirements, and best practices.
- Worked closely with marketing, advertising and management teams to plan ideal timing for campaigns.
Digital Marketing Director
MAC Entertainment
Denver , CO
2022.07 - 2022.11
- Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement.
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
- Supervised creation of marketing materials and collateral.
- Coordinated marketing events for showcasing product and service offerings.
- Developed marketing strategies based on corporate objectives and market trends.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Prepared monthly calendar to manage online content across multiple platforms.
- Tracked social media metrics to determine audience growth rate, volume and reach.
Digital Content Strategist
Auxilia - Donor Management Software
Denver , CO
2022.01 - 2022.07
- Developed social media marketing strategies to help brand company and increase sales.
- Tracked, analyzed and reported on marketing program results.
- Collaborated with sales, service, finance and logistics departments to influence critical business growth outcomes.
- Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses.
- Tested and optimized organic and paid acquisition channels and lead generation campaigns.
- Focused solutions on industry-specific workflow, client base and protocols, tailoring to client needs.
- Created, wrote and formatted monthly newsletters for both internal and external users.
- Generated monthly content calendars to schedule timely posts, emails, and blogs.
- Managed client marketing strategies and product promotion campaigns.
Content Creator/Social Media Manager
Soulvation Society - Start-up E-Commerce Retail
Denver , CO
2020.06 - 2021.10
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Aligned visual design and brand messaging elements to deliver consistency across digital advertising and marketing platforms.
- Proposed innovative storylines for digital content and developed unique campaigns to promote brand engagement.
- Performed competitor analysis to identify high-value keyword and backlink options.
- Supported sales process by engaging appropriately when responding to online audience inquiries and posted comments.
- Oversaw special promotional events to drive positive media coverage, boost revenue and enhance sales.
- Identified target audience and developed optimized communication plans to engage and interest individuals.
- Wrote all product description, web content, and conducted key work research to drive search engines
Marketing and Event Planning Intern
Sanford Health - Hospital - Community Relations
Fargo , ND
2020.02 - 2020.06
- Collaborated with graphic design and marketing teams to devise effective branding strategies.
- Prepared and disseminated press releases for company and clients.
- Developed positive relationships with contractors and customers.
- Wrote internal memoranda for company employees.
- Communicated with vendors and sales contacts to determine and report on project status.
- Worked effectively in cross-functional, fast-paced environment to complete tasks.
- Executed successful product introductions by coordinating actions with social media, public relations and other internal teams.
Volunteer and Advocacy Work
Various Nonprofits/Employers
2013 - 2016
- STAR Program Assistant at the National Eating Disorder Association (NEDA) in New York City and assisted in organizing their national conference in Washington, DC
- Helpline volunteer at the National Eating Disorder Association (NEDA)
- Title I Reading Teacher at South Elementary School in Fargo, ND
- Started an advocacy group for 5th and 6th grade girls to boost self-esteem and social skills
Education
Bachelor of Arts - Communication Studies
Minnesota State University - Moorhead
Moorhead, MN05.2020
Skills
- Brand development and awareness
- Online marketing and advertising
- Strategic networking
- Search engine optimization (SEO)
- Excellent interpersonal communications
- Content development
- Copywriting, editing, and review
- Hubspot
- Shopify
- SMS marketing
- Hootsuite
- Klaviyo
- Constant Contact
- SharpSpring
- MailChimp
- Active Campaign
- Asana
- Monday
Accomplishments
- Promoted from Digital Design Strategist to Content Creator/Social Media Manager, in less than 12-months
- Increased social media following 361% through SEO-based content writing and engagement.
- Managed 44 client email accounts averaging 100 emails per month to collectively 750,000 customers per week.
- Consistently maintained high customer satisfaction ratings while assisting with customer service via Instagram and Facebook.
- Led team to achieve multi-million dollar growth, earning recognition from upper management and financial reward.
Timeline
Marketing Specialist
Quality Audio Video
2024.01 - Current
Email Marketing Manager
Bottom Line Marketing
2023.07 - Current
Content Creator
The LUME Colorado
2022.11 - 2024.03
Digital Marketing Director
MAC Entertainment
2022.07 - 2022.11
Digital Content Strategist
Auxilia - Donor Management Software
2022.01 - 2022.07
Content Creator/Social Media Manager
Soulvation Society - Start-up E-Commerce Retail
2020.06 - 2021.10
Marketing and Event Planning Intern
Sanford Health - Hospital - Community Relations
2020.02 - 2020.06
Volunteer and Advocacy Work
Various Nonprofits/Employers
2013 - 2016
Bachelor of Arts - Communication Studies
Minnesota State University - Moorhead
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