Carly Cardenas
Mesa,AZ
Summary
Adaptable and dynamic management professional with 8 years of experience overseeing staff relations, digital marketing, team leadership, and project management. Proven track record of driving voter engagement, optimizing team performance, and executing large-scale initiatives that boost brand awareness and achieve organizational goals. Known for thriving in fast-paced environments with a strong eagerness to learn, continuously improving systems to support growth and success.
Overview
8
8
years of professional experience
Work History
Field Organizer | Canvassing Trainer
One Fair Wage
06.2024
- Adapted quickly to campaign needs, coordinating canvassing operations, mentoring hundreds of canvassers, and facilitating smooth day-to-day execution across teams
- Provided hands-on, individualized training to enhance canvasser engagement techniques, resulting in stronger community outreach and higher signature collection
- Contributed to team success by engaging with 100+ community members daily through community canvassing, ensuring outreach goals were met and continually learning new methods to improve impact
Field Organizer
Arizona Democratic Party
08.2024 - 11.2024
- Led volunteer operations, recruiting, training, and scheduling 900+ volunteer shifts, driving voter engagement and increasing volunteer participation in a high-pressure environment
- Drove community outreach by canvassing 800+ doors during GOTV and making 7,500+ recruitment calls, resulting in higher volunteer turnout, increased campaign visibility, and better-informed voters
- Facilitated weekly outreach meetings and canvassing events, fostering strong volunteer relationships and maintaining an average of 40+ attendees, one of the highest in the state
- Delivered daily reports to the Regional Organizing Director, utilizing voter contact data and trends from VAN to refine strategies, boosting both volunteer participation and overall campaign effectiveness
Lead Data Coordinator | Project Manager
One Fair Wage
06.2024 - 07.2024
- Contributed to a high-impact petition initiative across Arizona, playing a central role in the successful collection and verification of over 350,000 signatures, exceeding targets while ensuring full compliance with legal requirements and meeting tight deadlines
- Led, trained, and motivated a diverse team of 20+ professionals, developing tailored systems to streamline workflow, enhance efficiency, and meet both individual and campaign objectives
- Compiled and organized petition data from multiple precincts in a high-pressure environment, ensuring accurate and timely reporting while maintaining a focus on quality and precision under tight deadlines
Assistant Manager | Social Media Director | Retail Associate
Herb ‘N Legend Glassworks
02.2019 - 03.2020
- Led and trained a team of 12+ employees, fostering a collaborative, adaptable work environment and ensuring efficient task completion and top-tier customer service in a fast-paced retail setting
- Adapted to evolving customer needs, delivering exceptional service both in-person and online, while continuously refining and implementing effective individual and team sales strategies
- Developed and executed tailored social media strategies, creating engaging content that grew Instagram following to 10,000+ and increased online sales by 50+% during key promotions and events
- Strengthened customer retention by implementing loyalty programs and personalized promotional campaigns, significantly boosting repeat business and customer satisfaction
- Planned and coordinated off-site and in-store events featuring local artists and vendors, overseeing logistics, marketing, and customer outreach to drive brand visibility, increase foot traffic, and generate sales
- Collaborated with dozens of local artists and vendors to introduce unique products, leveraging cross-promotion strategies that increased sales and increased brand awareness
Operations & Influencer Manager
Cannaroyalty Corp
04.2017 - 01.2019
- Trained and mentored 30+ influencers through personalized one-on-one sessions, optimizing their social media content and schedules to align with brand objectives
- Collaborated with numerous multi-national brands to facilitate partnerships, connecting them with influencers and offering strategic consultation to enhance marketing efforts and maximize campaign impact
- Managed and tracked social media engagement and analytics, providing detailed performance reports and insights to optimize content strategies and improve ROI on campaigns
Education
Associate of Arts - Web Development & Design
South Mountain Community College
Phoenix05-2024
Skills
Leadership
Training Facilitation
Digital Marketing
Organizational Skills
Retail Management
Oral & Written Communication
Presentation Competency
UX Design
Timeline
Field Organizer
Arizona Democratic Party
08.2024 - 11.2024
Field Organizer | Canvassing Trainer
One Fair Wage
06.2024
Lead Data Coordinator | Project Manager
One Fair Wage
06.2024 - 07.2024
Assistant Manager | Social Media Director | Retail Associate
Herb ‘N Legend Glassworks
02.2019 - 03.2020
Operations & Influencer Manager
Cannaroyalty Corp
04.2017 - 01.2019
Associate of Arts - Web Development & Design
South Mountain Community College
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