CARLY COMPARATO

• Lead 14 generative and evaluative projects across 4 product teams, completed 97+ research sessions with current and prospective customers/clients
• Conduct discovery research that directly impacts short and long-term product strategy for 2 newly formed product teams
• Empower designers and product managers to conduct their own UX research
• Created research repository and homepage, leveraging research across product organization
• Worked cross-functionally with, and presented research findings to, product managers, designers, engineers, and senior leadership

Project Examples

GeniusAI Concept Testing

• Conducted discovery research with 17 beauty/wellness professionals with varying Artificial Intelligence (AI) comfort levels
• Concept-tested visions for building AI into GlossGenius application to help beauty/wellness professionals run their businesses efficiently
• This project informed strategy, led to release of GeniusAI Email Marketing, which has been utilized in ~30% of email marketing campaigns

Professionals’ Revenue Growth Strategies

• Led exploratory research with 18 participants to understand customers’ revenue growth strategies and challenges
• Provided research findings, which led to product strategy and feature developments/releases, such as client photo reminders and GeniusAI

• As the first UX researcher, led high-priority projects across product teams, worked collaboratively with product management, design, engineering, and executive leadership, created wireframes and research reports to inform product development

• Conducted both UX research and secondary market research that informed Toast’s DEI, e-Commerce, and onboarding strategies