Summary
Overview
Work History
Education
Skills
Timeline
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Carly DiPasquale

New York

Summary

Versatile Communications Coordinator with a proven track record in social media strategy, revenue growth through affiliate marketing, and front-end development. Committed to elevating brand experiences and driving engagement across digital channels.

Overview

9
9
years of professional experience

Work History

Brand Strategist

Clara Sunwoo
09.2021 - Current
  • Managed and enhanced social media content, attracting new customer relationships with key influencers to expand brand awareness and visibility
  • Developed and executed an affiliate program with social media influencers and content creators, driving over $200,000 in revenue within a single fiscal year
  • Executed targeted email marketing campaigns using Mailchimp and Klaviyo, attracting new customers during brand campaigns while achieving and maintaining an open rate of 60% or higher
  • Revitalized e-commerce product listings and implemented site enhancements, resulting in a measurable increase in sales and improved user navigation
  • Tailored Shopify themes with custom design elements and functionality, utilizing HTML5, CSS3, JavaScript, and Liquid to improve overall user experience, reinforce brand identity, and optimize SEO.

Frontend Developer

Panavision
03.2023 - 06.2023
  • In collaboration with a senior developer, contributed to the front-end development of an internal tool, enhancing user experience and interface design consistency.

Office Manager

Brooklyn Bow Wow
11.2018 - 03.2020
  • Oversaw operations and personnel management for a team of 30+ employees, handling full recruitment, onboarding, and training lifecycle to ensure high service standards
  • Sustained positive and professional relationships with a client base of over 100, consistently ensuring satisfaction and loyalty in a fast-paced dog walking business.

Department Manager

Urban Outfitters
09.2014 - 09.2017
  • Led a team of 21, including a team leader and sales associates, and conducted inventory and sales analysis to inform management and budgetary decisions

Education

Computer Science

New York Institute of Technology
New York, NY
2017

Skills

  • Client Relationship Management
  • Affiliate Marketing
  • Content Marketing
  • Campaign Management
  • Email Campaign Strategy
  • Social Media Management
  • Data Analysis and Reporting
  • Web Development

Timeline

Frontend Developer

Panavision
03.2023 - 06.2023

Brand Strategist

Clara Sunwoo
09.2021 - Current

Office Manager

Brooklyn Bow Wow
11.2018 - 03.2020

Department Manager

Urban Outfitters
09.2014 - 09.2017

Computer Science

New York Institute of Technology

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Carly DiPasquale