Carly DiPasquale
New York
Summary
Versatile Communications Coordinator with a proven track record in social media strategy, revenue growth through affiliate marketing, and front-end development. Committed to elevating brand experiences and driving engagement across digital channels.
Overview
9
9
years of professional experience
Work History
Brand Strategist
Clara Sunwoo
New York, NY
09.2021 - Current
- Managed and enhanced social media content, attracting new customer relationships with key influencers to expand brand awareness and visibility
- Developed and executed an affiliate program with social media influencers and content creators, driving over $200,000 in revenue within a single fiscal year
- Executed targeted email marketing campaigns using Mailchimp and Klaviyo, attracting new customers during brand campaigns while achieving and maintaining an open rate of 60% or higher
- Revitalized e-commerce product listings and implemented site enhancements, resulting in a measurable increase in sales and improved user navigation
- Tailored Shopify themes with custom design elements and functionality, utilizing HTML5, CSS3, JavaScript, and Liquid to improve overall user experience, reinforce brand identity, and optimize SEO.
Frontend Developer
Panavision
New York, NY
03.2023 - 06.2023
- In collaboration with a senior developer, contributed to the front-end development of an internal tool, enhancing user experience and interface design consistency.
Office Manager
Brooklyn Bow Wow
Brooklyn, NY
11.2018 - 03.2020
- Oversaw operations and personnel management for a team of 30+ employees, handling full recruitment, onboarding, and training lifecycle to ensure high service standards
- Sustained positive and professional relationships with a client base of over 100, consistently ensuring satisfaction and loyalty in a fast-paced dog walking business.
Department Manager
Urban Outfitters
New York, NY
09.2014 - 09.2017
- Led a team of 21, including a team leader and sales associates, and conducted inventory and sales analysis to inform management and budgetary decisions
Education
Computer Science
New York Institute of Technology
New York, NY2017
Skills
- Client Relationship Management
- Affiliate Marketing
- Content Marketing
- Campaign Management
- Email Campaign Strategy
- Social Media Management
- Data Analysis and Reporting
- Web Development
Timeline
Frontend Developer
Panavision
03.2023 - 06.2023
Brand Strategist
Clara Sunwoo
09.2021 - Current
Office Manager
Brooklyn Bow Wow
11.2018 - 03.2020
Department Manager
Urban Outfitters
09.2014 - 09.2017
Computer Science
New York Institute of Technology