Carly Ehrlich

• Introduce new, innovative CTV/streaming advertising products to the market.
• Facilitate the achievement of client KPIs within CTV by aligning solutions with their objectives.
• Meet quarterly internal OKRs.
• Engage industry professionals through speaking roles at various conferences.
• Develop workflows to optimize daily operational tasks.
• Oversee, lead outreach, and client communication using Salesforce, Gong, and HubSpot.
• Initiate the development of new ad products based on identified demands.

• Subject Matter Expert for commerce-enabled campaigns.

• Strategize, develop, and spearhead new revenue opportunities to drive transactions for advertisers. • Develop go-to-market strategies for branding, growth, and performance-based advertisers utilizing commerce-enabled media.

• Manage a team that externally presents and negotiates programs utilizing new and innovative ad formats for incremental revenue.

• Work cross-functionally internally to productize new ad products for clients that hit KPIs and ROAS.

• Consistently hit and exceed aggressive quarterly budgets with new business advertisers while growing existing accounts
• Leverage entire NBCUniversal portfolio to find audiences at scale for brand partners
• Help clients reach incremental audiences through new and existing business channels
• Work as a strategic partner working cross functionally with planning, marketing, research, and various sales support groups
• Utilize full suite of measurement and reporting capabilities to prove out ROI and full funnel metrics

• Closed $1MM in new business sales within first year
• Activated new agencies, Harmelin Media & OMD, within first 3 and 9 months respectively leading to deal renewals and customer satisfaction
• Drive sales demand across linear TV and emerging forms of video
• Understand customer needs to develop data driven media plans that deliver and measure against client KPIs
• Prospect new business, grow existing business and generate client meetings by providing knowledge of the evolving TV landscape
• Hit and exceed quarterly goals
• Collaborate with internal teams, including Marketing and Research, to advocate on client behalf

• Worked closely with sales leadership to focus on sales development, account management and strategic sales initiatives in addition to maintaining current scope of the Sales Planner role
• Understood customer needs and develop creative and innovative opportunities to monetize on
• Focused on client growth, renewal, and satisfaction
• Prospected new business
• Grew relationships by providing excellent customer service to clients

• Negotiated and closed $30MM+ in scatter advertising sales during planning career
• Grew upon relationships and provided excellent customer service to various media buying agencies servicing 70+ advertisers
• Built strategic media plans working closely with pricing to maximize inventory while maintaining client goals and expectations
• Worked with Account Executives on external meetings to learn and grow upon presentation and negotiation skills

• Negotiated and closed $30MM+ in scatter advertising sales during planning career
• Grew upon relationships and provided excellent customer service to various media buying agencies servicing 70+ advertisers
• Built strategic media plans working closely with pricing to maximize inventory while maintaining client goals and expectations
• Worked with Account Executives on external meetings to learn and grow upon presentation and negotiation skills

• Assisted three Account Executives across 6+ media buying agencies
• Worked closely with media buyers to ensure all accounts were being maintained properly on a day-to-day basis
• Developed meaningful relationships with clients by delivering outstanding customer service
• Helped build Late Night and Daytime upfront plans as well as Daytime scatter plans

• Assisted marketing and sales teams in daily tasks for both NBC Entertainment and Sports Groups
• Researched and analyzed all competitive marketing materials to showcase to all levels of NBC Entertainment and Sports Groups
• Produced and organized client recap presentations and exposure charts for NBC Entertainment Group’s up-to-date reference with several season long partners of The Voice and America’s Got Talent as well as individual integrations within The Biggest Loser