Carly Kwait

• Manage comprehensive paid acquisition strategy across multiple digital channels for 5 in-house CPG brands
• Oversee complete Shopify P&L responsibility, driving revenue growth and profitability metrics
• Develop and maintain quarterly forecasts with consistent track record of meeting or exceeding targets
• Successfully scaled brands by up to 150%, growing conversion rates by up to 90%
• Direct and coordinate external agency relationships, including paid social media agency and CRM contractor
• Lead strategic initiatives to scale direct-to-consumer growth across the brand portfolio
• Analyze performance data to optimize marketing spend and maximize ROI across acquisition channels

• Developed and implemented a comprehensive omni-channel customer acquisition strategy aligned with the company's overall business objectives
• Manages relationships with third-party vendors, such as ad networks and agencies, to drive efficient and effective marketing spend across Meta, Tiktok, Youtube, Google, Affiliate and Podcast
• Oversees and mentors three team members
• Managed all paid media for Pangaea Holdings brands
• Designed and developed new landing pages using Shopify that increased CVR by 20%
• Overhauled the existing creative process and feedback loop and implemented a formulaic approach to creative briefing and templatized ad development that resulted in a 34% increase in ads that were able to meet CAC target at scale
• Analyzed data and user behavior to identify opportunities for growth and optimize marketing strategies
• Collaborated with product and engineering teams to prioritize and implement growth initiatives
• Administered overall strategic direction and execution of Paid Social Accounts with a monthly spend of over $1M
• Worked closely with our in-house creative, data, and engineering teams to optimize the consumer journey
• Planned and executed strategic initiatives for all accounts
• Pulled and visualized data to discern seasonal trends and account priorities

Company Overview: Cleveland/Akron, Ohio Area

• Managed relationships with third-party vendors, such as ad networks and agencies, to drive efficient and effective marketing spend across Meta, Tiktok, Youtube, Google, Affiliate and Podcast
• Built, launched, and managed over $10M YTD in media on all major social platforms for clients such as; Wells Fargo, Chipotle, FoxBet and PokerStars
• Strategized client media plans to reach maximum target audience engagement, website traffic, and conversion rates
• Optimized and managed direct-response campaigns to drive the highest conversion rate
• Launched A/B tests for multiple variables