Dynamic Marketing Director skilled in building and executing digital marketing strategies for multiple audiences and product lines. Experienced in advertising, PR, copywriting, producing digital assets, and managing teams. I'm dedicated to elevating intriguing, quality brands while optimizing return on marketing spend.
Hi, I’m
CARLY MAHER
Northampton,MA
Summary
Overview
6
years of professional experience
Work History
Travel Insured International
Director of Digital Marketing
08.2022 - Current
Job overview
- Executed the initiatives of TII's Digital Marketing Team including enhancing D2C UX, driving business via ecommerce, and maintaining the health of the website.
- Mapped customer experiences across digital touchpoints to identify areas for improvement
- Strategized, built, and implemented user flows to enhance ecommerce performance
- Utilized Google Tag Manager to build and track the full marketing funnel to optimize UX and enhance reporting capabilities
- Collaborated with website and design teams to ideate, plan, build, and implement web materials
- Executed multi-channel marketing strategy and collateral including social media, ads, blogs, landing pages, and more.
Travel Insured International
Paid Media Manager
01.2021 - 08.2022
Job overview
- Managed creative development across different media types, proofing and editing content to align with brand messaging
- Strategized and executed Google Ads and Bing digital campaigns
- Optimized ROAS by consistently achieving benchmarks and amending ad strategy based on market fluctuation and performance
- Monthly analysis and reporting of KPIs
- Built multi-channel strategies tailored to multiple audiences
- Conducted research and analysis to identify targeted consumers
- Improved advertising performance through monitoring and proactive strategy adjustments
- Worked cross-functionally to produce landing pages and other digital assets.
Travel Insured International
Digital Marketing Strategist
07.2017 - 01.2021
Job overview
- Developed multi-channel marketing strategies
- Drove revenue by planning and executing conversion-focused campaigns
- Worked collaboratively with sales and product teams to enhance messaging and customer targeting
- Conducted research based on collected market, competitor, or product data to enhance our campaigns
- Analyzed metrics from advertising campaigns and other digital strategies to identify potential areas of improvement
- Crafted marketing material and content in consistent tone and brand voice.
Education
Central Connecticut State UniversityNew Britain, CT
Bachelor of Arts from English/Journalism
2015
University Overview
Skills
- Advertising Trend Analysis
- Data Reporting
- Brand Campaigns
- Marketing Strategy
- Paid Advertising Coordination
- Digital Content Production
Timeline
Director of Digital Marketing
Travel Insured International
08.2022 - Current
Paid Media Manager
Travel Insured International
01.2021 - 08.2022
Digital Marketing Strategist
Travel Insured International
07.2017 - 01.2021
Central Connecticut State University
Bachelor of Arts from English/Journalism