Summary
Overview
Work History
Education
Skills
Certification
Locations
Systems Knowledge
Professional Development
Timeline
Generic

Carly Martin

Greater Atlanta,GA

Summary

Results-driven professional with over 20 years automotive experience with a proven track record in business growth, product, pioneering divisions and client relationship management. At Solera Holdings/Spireon LOJACK, I successfully enhanced solid dealer partnerships across multiple regions by leveraging strong analytical skills sustaining an optimistic mindset and strengthening my team-building expertise. Proficiency in Salesforce and a background in the automotive industry support a history of delivering impactful results and innovative solutions. Career goals include further expanding strategic partnerships to drive organizational success.

Overview

20
20
years of professional experience
1
1
Certification

Work History

Sr. Regional Dealer Relationship Manager II

Solera Holdings/ Spireon, LOJACK
Atlanta, GA
01.2020 - Current
  • Complete both virtual and in-person business development consultations with existing clients.
  • Responsible for cultivating existing client business partnerships, and preventing churn.
  • Serviced clients in the following markets: GA, AL, DMV, KY, FL, and IN.
  • Built relationships at all corporate levels of influence within the assigned customer base.
  • Conducted market research and reported on competitors.
  • Led sales planning, development, and account management to grow existing accounts, and establish new sales accounts.
  • Established relationships with dealers across multiple regions.
  • Improved profit margins by effectively managing expenses, budget, and overhead, increasing closings, and optimizing product turns.
  • Managed communications between various departments within the organization regarding dealer inquiries or concerns.
  • Coordinated with dealers on product launches, promotions, and marketing campaigns.
  • Negotiated contracts with dealers regarding pricing, terms of sale, and delivery schedules.
  • Identified areas for improvement in existing processes related to dealer relations.
  • Enhanced sales volume through skilled support to both new and inactive customers.
  • Assist with organizing on-site installations, and ensuring operations are completed efficiently.
  • Inspirational and motivational product leader to dealer clients and personnel at all levels, including the CEO, F&I, Controller, and General Management Team.
  • Universal Product Resource for both internal units and external customers.
  • Manage all phases of new onboarding: implementation, deliverables, training, and development consultations.
  • Utilize daily, weekly, and monthly performance reports to drive improvement in the client's critical areas for success.
  • Product forecast and monthly technology reorders for pre-existing clients.
  • Researched new and existing markets to support dealers with relevant insights.
  • Analyzed customer feedback to improve services and enhance customer satisfaction.
  • Met with the sales and design departments to determine project road maps and create unique products to drive profitability and champion the brand.
  • Coached, developed, and motivated the team to achieve revenue goals.
  • Developed and implemented strategies to increase customer loyalty and retention.
  • Created presentations for prospective dealers outlining the benefits of partnering with the company.
  • Gained market share in new sales performance through aggressive team training.
  • Coached, developed, and motivated the team to achieve revenue goals.
  • Participated in industry events such as conferences, trade shows, and seminars.
  • Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
  • Ensured that all relevant complaint policies were being followed by both parties when engaging in business transactions.
  • Led sales planning, development, and account management to grow existing accounts, and establish new sales accounts.
  • Established ambitious goals for employees to promote achievement and surpass business targets.
  • Maintained accurate records of all interactions with dealers in the CRM system.
  • Organized meetings between key stakeholders within the organization and their respective dealers.
  • Built sales forecasts and schedules to reflect desired productivity targets.
  • Conducted system analysis and testing to identify and resolve technical issues or inefficiencies.
  • Worked successfully with a diverse group of coworkers to accomplish goals, and address issues related to our products and services.
  • Utilized various software and tools to streamline processes and optimize performance.
  • Conducted comprehensive research and data analysis to support strategic planning and informed decision-making.
  • Conducted routine maintenance, repairs, and provisioning of telematics devices.
  • Maintained updated knowledge through continuing education and advanced training.
  • Conducted testing of software and systems to ensure quality and reliability.
  • Collaborated closely with team members to achieve project objectives and meet deadlines.
  • Guided dealers on best practices related to inventory management and forecasting needs.
  • Prepared reports summarizing sales data from each dealer, monthly.
  • Over 80% of in-market travel is to assist with client escalations and consultative meetings.

Sr. Growth Partner Performance Manager

Clutch Technologies (COX Automotive - Mobility)
Atlanta, GA
01.2019 - 01.2020
  • Proactively engage with customers to effectively monitor their adoption, engagement, and usage.
  • Pioneering the development of the Performance Management division.
  • Consistently ensures that business is conducted with integrity at all times and that behavior aligns with Clutch’s core competencies.
  • Developed training materials for staff members to improve their skills related to client relations management.
  • Coordinate the resolution of any outstanding technical product deficiencies with Support or other appropriate sources.
  • Utilized strong sales and fixed operation relations to aid in the creation of streamlining communication and processes for an efficient client/business relationship.
  • Conduct account reviews to develop a deep understanding of the client’s needs and pain points, with thoughtful, smart, and creative dialogue.
  • Accessed departmental data and processes to ensure they aligned with the company goals and infrastructure.
  • Provide suggestions based on findings for implementation.
  • Prioritize and create growth initiatives, product changes, and enhancements to create growth that originate in virtually all functions in the organization.
  • Partners closely with Customer Solutions Consultants to align potential growth opportunities.
  • Managed the client portfolio in Salesforce and company-applicable tracking procedures.
  • Lead and provide direction to other Performance Management Consultants, and assist leadership in achieving project results.
  • Conducted dealer-client consultations both on and off-site.
  • Utilized all company-appointed communication to maximize growth.
  • Interviewed clients and witnesses to acquire additional insight into case details.
  • Developed training materials for staff members to improve their skills related to client relations management.

Senior Account Manager

Fair Financial Corp
Atlanta, GA
01.2018 - 01.2019
  • Worked closely with applications Analytics, Legal and Operations divisions to determine root cause for market specific success/ failures
  • Researched and analyzed requirements for product or process enhancement and development as needed
  • Gathering and socializing all state DOL, dealer selling documents F&I requirements for program launch within the state of Georgia and partnering markets
  • Prospected and acquired dealers as launch partners
  • Created P&L inventory floorplans with General Managers/ decision makers
  • Consulted with General Managers on inventory recommendations
  • Promoted Fair as 'fair' a company that offers flexible overall great experience and usership to consumers

District Service Manager Southeast

TrueCar
Atlanta, GA
01.2014 - 01.2017
  • Reporting to the Senior Vice President of Service, assist in pioneering a regional service unit for the southeast division
  • Managed a team responsible for business development and retaining keen relationships with preexisting and future dealer clients in effort to maintain a pipeline of acquisition and partnering opportunities
  • Evaluated socialized partnerships and potential acquisition opportunities with sales and service colleagues
  • Worked closely with the Executive leadership team and provided feedback on regional product forecasting goals
  • Empowered and encouraged growth within regional team; as well as worked as a partner not a boss
  • Collaborated with strategic operations to advantageously generate regional servicing territories
  • Monthly in market meetings with consultants to discuss escalations/ retention, product knowledge and promote relationship cultivation
  • Maintained and supervised $1.2M in revenue and supported over 450 clients including mid majors
  • Reviewed and approved service renewals escalations for client consultations
  • Evaluated team performance through the use of a variety of system generated reports and performance evaluations

OEM Account Manager

Safeguard International
Atlanta, GA
01.2013 - 01.2014
  • Co-managed the overall OEM Hyundai project
  • Primary responsibilities were to create, manage, update and deploy the development of training materials
  • Conduct regional DSM interviews for top of the funnel eligible candidates based off client expectations
  • Organized Weekly meetings with project stakeholders to study regional production funnel

Sr. Product Analyst

Autotrader.com
Atlanta, GA
01.2010 - 01.2013
  • Created set-ups of internal systems customized to individual client needs
  • Visited client locations to provide in-depth demos that ensure set-ups are functionally accurate, ongoing usage of the product is correct, encourage increased usage across client divisions, and provide answers to general product questions
  • Worked in conjunction with the Product Technology teams to report client enhancement requests, debug client issues, and prioritize product development
  • Shared responsibility of incoming client communications, troubleshoot client challenges, and brainstorm with other team members on solutions to client issues in a timely manner
  • Participated in team meetings to discuss successes/failures of projects and offer suggestions for improvements
  • Utilized Salesforce as a CRM tool and run accurate and timely reports out of the system
  • Create and manage various databases for periodic client-facing communications

Sr. Dealer Account Manager

Autotrader.com
Atlanta, GA
01.2007 - 01.2010
  • Relationship management and retention
  • Responsible for overseeing product implementation, providing guidance, support, and training to Advertising consultants and dealer clients
  • Utilized smart business tools to allocate market development funds to key dealers that can drive incremental growth
  • Weekly reports created based on what is working and what needs improvement on a monthly and quarterly basis
  • Facilitated client requests for pricing, specifications, information and other service requirements
  • This can involve providing quotes, determining gross profits, negotiating pricing and terms, cost/benefit analysis, reviewing digital marketing options

Client Services Manager

Hyundai Motor Finance Company
Fountain Valley, CA
01.2005 - 01.2007

Regional Operations Manager

American Honda Motors
Torrance, CA
01.2005 - 01.2006

Education

Bachelor of Science - Communication

University of Phoenix
01.2012

Bachelor of Science - Mass Communication

Humboldt State University
Arcata, CA
01.2003

Pacific Hills School
West Hollywood, CA

Skills

  • Strong Analytical Skills
  • Team Recruiting and Onboarding
  • Document Management
  • Data-Driven Thinking
  • Excellent Written/Verbal communication skills
  • Conduct Client Presentations
  • Coaching Teams
  • Team-Building Skills
  • Problem-Solving Abilities
  • Sales Forecasting
  • Client Issue Resolution
  • Team Management
  • Understanding External Consultant Services
  • Contract Negotiation
  • Educating Dealership Personnel
  • Business Development
  • CRM Software
  • Presence at Auto Shows
  • Product Training
  • Territory/ Operations/ Client Management
  • Account Management
  • Experience with pioneering divisions and startup companies
  • Experience in the automotive industry
  • Knowledge of Dealer Management Software Systems
  • Proficient in Salesforce
  • Effective communication

Certification

  • Certified Effective Consultant
  • Certified Effective Facilitator
  • Conflict Resolution Certification
  • Management and Leadership certificate of completion
  • Communication with Style (DISC)
  • Finance & Insurance Certification- completion
  • Salesforce Certified

Locations

  • GA , KY, IN, TN, AL. DMV, CA, TX, NC, SC

Systems Knowledge

  • CRM (Proficient in Salesforce)
  • Epiphany
  • Tableau
  • Workday
  • ADP
  • Concur
  • NetSuite
  • Google Analytics
  • Slack
  • Google Docs
  • Telematics
  • API
  • Periscope
  • Zendesk
  • Expensify
  • Statistical Data Analysis
  • Highspot
  • Proficient in Microsoft Office Suite
  • Suite of Dealer Management Systems

Professional Development

  • OZ Principles of Accountability
  • Strengthsfinder 2.0
  • At Your Professional Best
  • QBQ
  • Billion Dollar Leadership Training- Effective Decision Making
  • Decided & Deliver 5 Steps to Break through Performance in your organization.
  • Automotive Conference Participant: NADA, NIADA, Jim Zigler Sales Training, Automotive Engagement Conference-Brian F. Pasch.

Timeline

Sr. Regional Dealer Relationship Manager II

Solera Holdings/ Spireon, LOJACK
01.2020 - Current

Sr. Growth Partner Performance Manager

Clutch Technologies (COX Automotive - Mobility)
01.2019 - 01.2020

Senior Account Manager

Fair Financial Corp
01.2018 - 01.2019

District Service Manager Southeast

TrueCar
01.2014 - 01.2017

OEM Account Manager

Safeguard International
01.2013 - 01.2014

Sr. Product Analyst

Autotrader.com
01.2010 - 01.2013

Sr. Dealer Account Manager

Autotrader.com
01.2007 - 01.2010

Client Services Manager

Hyundai Motor Finance Company
01.2005 - 01.2007

Regional Operations Manager

American Honda Motors
01.2005 - 01.2006

Bachelor of Science - Communication

University of Phoenix

Bachelor of Science - Mass Communication

Humboldt State University

Pacific Hills School

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Carly Martin