Carly Clark

• Led and executed complex events with budgets ranging from $5,000- $700,000, delivering consistent on-time and within-budget across a range of event types, from intimate wedding ceremonies to large-scale multi-day conferences with 500+ attendees.
• Initiated a consultative sales approach with restaurants and venues as a CRM Solutions Analyst and guide to implementing AI tools, optimizing sales processes, and automating tasks with Gemini, ChatGPT, Otter, and marketing tools such as Gamma and Canva.
• Maximized Event ROI: optimized event and trade show budget through data-driven forecasting and marketing analytics, delivering a measurable return on investment.
• Achieved consistent growth by securing an average of 4-5 new contracts per year through targeted outreach and effective relationship building.
• Served as a leader and venue public relations during the pandemic, implementing COVID-19 safety protocols and procedures for community events and venues in Minneapolis.
• Led collaborative efforts with venue management and contractually obligated clients to successfully execute 52 weddings during the summer of 2020 and effectively navigated the challenges of the pandemic, maintaining a $2.5 million sales revenue stream while simultaneously rebooking and scheduling clients' events, demonstrated adaptability, resourcefulness, and a strong commitment to client satisfaction.
• Conducted regular market research to analyze venue pricing trends
• Cultivated strong relationships with high-profile clients and venues such as the MN Vikings, MN Timberwolves, Target Center, Allianz, M.E.C., St. Paul Event Centers
• Managing Partner, Private Social Club, Increased membership by 175%, achieving a 94% retention rate through strategic planning and hosting events.
• Vendor Partner, Neural Networking, support monthly AI meet-up for Twin Cities AI enthusiasts.
• Vendor Partner, Hacks and Hops, played a pivotal role in the execution and project management of a cybersecurity Information Security Conference

• Led strategic market analysis and vendor partnerships relating to the SuperBowl 2018 in Minneapolis, MN increased profitablity by 40%
• Consistent growth and profitablity in Banquet Sales by qualifying clients, building individualized proposals and preparing final contracts by utilizing CRM systemps and monitor competitor activity and pricing
• Negotiated favorable terms with suppliers and vendors, resulting in a 15% decrease in procurement costs for wine and liquor sales.
• Developed and implemented a comprehensive sales strategy, including media outreach, target audience identification, and event planning
• Proactively managed client satisfaction: implemented a multi-pronged approach including surveys, interviews, and personalized direct communication, consistently resulting in a 25% increase in repeat business

• Delivered exceptional results by exceeding sales objectives through strategic initiatives and effective networking, resulting in a substantial increase of $600,000 in banquet revenues.
• Achieved outstanding business growth by spearheading community outreach initiatives that saw a 300% upsurge in leads and conversions.
• Managed all private dining and special events, ensuring exceptional customer satisfaction and exceeding client expectations.

• Managed seamless flow and client satisfaction for large-scale events of 1,500 guests.
• Coordinated with vendors to ensure timely delivery of materials for events.
• Ensured compliance with applicable laws and regulations related to event planning and operations.
• Managed on-site logistics during events, such as registration set-up, audio and visual equipment setup and breakdown.
• Key role in implementing Employee Training and steps of service and creating an employee manual

• Served on the Downtown local Business Owners panel, advocating for initiatives that fostered a thriving restaurant and entertainment environment to increase customer foot traffic.
• Led collaborative grassroots efforts and marketing campaigns to improve downtown Minneapolis's reputation for safety and hospitality.
• Engaged in direct marketing efforts, provided special gifts and marketing materials to local businesses, driving a significant increase in new customer visits, and increased corporate event bookings by 30%.

Continued Educational Coursework in 2024

• Coursera Project Network Certification: Business Analysis and Process Management
• Coursera Project Network Certification: Google AI Essentials
• AWS Training and Certification: Building a Machine Learning Ready Organization
• Coursera Project Network Certification: Google Project Management
• Coursera Project Network Certification: (Currently enrolled) Foundations of Cybersecurity
• Coursera Project Network Certification: (Currently enrolled) Supervised Machine Learning: Regression and Classification