Carly Morgan
Washington,DC
Summary
Results-driven digital media professional with a strong background in social media management, content strategy, and digital brand development. Seeking a challenging and creative position to drive impactful marketing campaigns.
Overview
4
4
years of professional experience
Work History
Digital Strategist
Authentic Digital Media, A Concord Company
03.2021 - 07.2023
- Conducted UX interviews to inform user-centric digital strategies
- Managed social profiles, designing engaging posts, and executing data-driven content strategies
- Authored 2-3 monthly blog posts on diverse topics
- Utilized social listening tools for data analysis and insights to inform digital strategies and sales pitches
- Monitored online trends, conversations, and innovations to optimize strategies
- Content creator and auditor for National Geographic Learning and other brands
- Rebranded Authentic, leading to its merger with Concord
- Designed paid client ads for use on diverse social media platforms
Social Media Manager Intern & Freelance
CuriosityStream Inc
06.2019 - 12.2019
- Created and managed social strategy and content
- Promoted to independent contractor post-internship
- Exceeded CEO's goal of one million followers in one year and grew Instagram following from 190,000 to 400,000+ in less than 4 months
- Assistant produced two original docu-series
- Led influencer marketing strategy and outreach initiatives
- Created informative and entertaining posts for client's Twitter, Facebook, and Instagram pages
- Researched relevant industry trends to develop engaging, topical social media content
Education
Bachelor of Arts - Digital Marketing
University of Michigan
Ann Arbor, MI05.2020
High School Diploma -
The Bullis School
Potomac, MD05.2016
Skills
- Microsoft Office
- Adobe Creative Suite (Photoshop, etc)
- UI/ UX Design
- Social Content Strategy Development
- Graphic Design
- Copywriting
- Social Listening
- Project Management
- Influencer Marketing
- Stakeholder Interviews
- Tech-savvy
- KPI tracking
Timeline
Digital Strategist
Authentic Digital Media, A Concord Company
03.2021 - 07.2023
Social Media Manager Intern & Freelance
CuriosityStream Inc
06.2019 - 12.2019
Bachelor of Arts - Digital Marketing
University of Michigan
High School Diploma -
The Bullis School
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