Summary
Overview
Work History
Education
Skills
Timeline
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Carly Morgan

Carly Morgan

Washington,DC

Summary

Results-driven digital media professional with a strong background in social media management, content strategy, and digital brand development. Seeking a challenging and creative position to drive impactful marketing campaigns.

Overview

4
4
years of professional experience

Work History

Digital Strategist

Authentic Digital Media, A Concord Company
03.2021 - 07.2023
  • Conducted UX interviews to inform user-centric digital strategies
  • Managed social profiles, designing engaging posts, and executing data-driven content strategies
  • Authored 2-3 monthly blog posts on diverse topics
  • Utilized social listening tools for data analysis and insights to inform digital strategies and sales pitches
  • Monitored online trends, conversations, and innovations to optimize strategies
  • Content creator and auditor for National Geographic Learning and other brands
  • Rebranded Authentic, leading to its merger with Concord
  • Designed paid client ads for use on diverse social media platforms

Social Media Manager Intern & Freelance

CuriosityStream Inc
06.2019 - 12.2019
  • Created and managed social strategy and content
  • Promoted to independent contractor post-internship
  • Exceeded CEO's goal of one million followers in one year and grew Instagram following from 190,000 to 400,000+ in less than 4 months
  • Assistant produced two original docu-series
  • Led influencer marketing strategy and outreach initiatives
  • Created informative and entertaining posts for client's Twitter, Facebook, and Instagram pages
  • Researched relevant industry trends to develop engaging, topical social media content

Education

Bachelor of Arts - Digital Marketing

University of Michigan
Ann Arbor, MI
05.2020

High School Diploma -

The Bullis School
Potomac, MD
05.2016

Skills

  • Microsoft Office
  • Adobe Creative Suite (Photoshop, etc)
  • UI/ UX Design
  • Social Content Strategy Development
  • Graphic Design
  • Copywriting
  • Social Listening
  • Project Management
  • Influencer Marketing
  • Stakeholder Interviews
  • Tech-savvy
  • KPI tracking

Timeline

Digital Strategist

Authentic Digital Media, A Concord Company
03.2021 - 07.2023

Social Media Manager Intern & Freelance

CuriosityStream Inc
06.2019 - 12.2019

Bachelor of Arts - Digital Marketing

University of Michigan

High School Diploma -

The Bullis School

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Carly Morgan