Carly Morrison
New York,NY
Summary
Goal-oriented Music Industry professional offering over 5 years of experience in digital and traditional marketing and project management.
Hardworking and passionate about the Music Business, with top strengths including multitasking, attention to detail and building relationships with colleagues and artists
Overview
8
8
years of professional experience
Work History
Digital Marketing Manager/Project Manager
Rebel Creator Services
New York, NY
10.2023 - Current
- Create, optimize, manage and analyze digital ads and campaigns to maximize sales, streaming, engagement, and fan growth
- Analyze data and KPI on various platforms including META Insights, YouTube Analytics, Spotify/Apple Music for Artists, and more
- Define artist target audiences using digital tools and knowledge of the music landscape
- Formulate strategic media plans for optimal performance, allocating budget across ad platforms to achieve best results
- Manage social media/online strategy and D2C marketing for album release campaigns from pre-order to post-release
- Act as point of contact for distributors, labels, management, and DSPs for digital strategy; develop relationships with key digital partners and DSP editors, label managers, and marketing teams
• Maintain awareness of new opportunities, technologies, platforms, strategies and trends in the digital realm to incorporate into campaigns
Music Partnerships - Label Relations Coordinator/Project Manager
Google - YouTube
New York, NY
10.2021 - 10.2023
- Global point of contant on over 500 YouTube Afterparty campaigns, a promotional offering for managed partners on YouTube globally including The Weeknd, Lewis Capaldi, Carin Leon, Rauw Alejandro, Coachella and many more
- Organize with label managers, artist management, and artists to develop brand identity on YouTube including content schedules, content concepts, OOH campaigns, artist partnerships, and more
- Build relationships and collaborate with social partners (like TikTok, Instagram, Discord, Facebook, Snapchat, etc.) to implement exciting new online content that grows audience and drives engagement for our artists and their music/music-related products.
- Provide ideas for websites, contests, and media promotions to maximize artist visibility online, with measured KPIs that validate the success of each campaign.
- Create internal tracking spreadsheets for efficient coordination across all events and teams including pending and confirmed events, localized language translations, promo materials, delivery deadlines, and more
- Manage and create pitch decks for internal brand identity and outreach, and visual creative decks for artists
- Conduct analysis reports on digital and OOH campaigns and debrief with partners
- Lead internal and external product-based training for all YouTube Premium supporting markets
- Spearhead weekly timeline and progress meetings
- Support a 50% increase in events year over year
Creative Recruiter
Robert Half
Saddle Brook, NJ
09.2019 - 10.2021
- Managed top talent in the Northern NJ/NYC area
- Coordinated with creative talent daily, and communicated duties, compensation, benefits, and working conditions, enabling solid understanding of expectations
- Secured over 200 successful job placements between candidates and clients
- Managed client and candidate data within Salesforce
- Worked cross-functionally between sales and marketing teams
- Trained all new employees in the New Jersey region
Social Media Intern
New West Records
Nashville, TN
05.2018 - 07.2018
- Worked directly under the Head of Marketing & Creative and label VP
- Strategized, planned, and executed content plans to support label roster
- Managed company content calendar
- Wrote and distributed press releases
Publishing Intern
Big Deal Music
Nashville, TN
01.2018 - 05.2018
- Worked directly under Head of Publishing
- Maintained and researched outlets for artist distribution
- Tracked and logged artist royalty rates on Spotify, Apple Music, and Youtube
College Marketing Representative
Universal Music Group
New Haven, CT
10.2016 - 01.2018
- Collaborated on national marketing campaigns for rising artists
- Organized events with local businesses and press for artists coming to town
- Conducted digital marketing for artists through multiple social media platforms
- Met once a year with affiliated labels under Universal Music Group to plan annual objectives
Education
Bachelor of Arts - Music Industry
University of New Haven
West Haven, CT05.2019
Skills
- Project management
- Concept creation
- Business partnership management
- Social media strategy development
- Paid Media
- Microsoft Office
- Adobe CC
- Salesforce
- Outlook
- Google AdWords
- Google Suite
- YouTube Analytics
- Asana
- Moxie
- Mondaycom
Affiliations
- Student, Blackbird Academy, Nashville, TN (Jan. 2018-May 2018)
- Member, University of New Haven Music Industry Club (2015-2019)
Timeline
Digital Marketing Manager/Project Manager
Rebel Creator Services
10.2023 - Current
Music Partnerships - Label Relations Coordinator/Project Manager
Google - YouTube
10.2021 - 10.2023
Creative Recruiter
Robert Half
09.2019 - 10.2021
Social Media Intern
New West Records
05.2018 - 07.2018
Publishing Intern
Big Deal Music
01.2018 - 05.2018
College Marketing Representative
Universal Music Group
10.2016 - 01.2018
Bachelor of Arts - Music Industry
University of New Haven
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