Carly Stevens

• Managed Accounts: Publix
• Lead strategic media planning and execution across traditional and digital platforms, advising clients on optimal channel mix based on business goals and target audience insights, while ensuring timely delivery and accurate placement of advertising assets
• Drive integrated campaign success by collaborating with creative teams to develop resonant concepts, applying agile project management methodologies, and leading cross-functional teams to deliver complex campaigns on time and on budget
• Maintain competitive edge and compliance through ongoing market monitoring, real-time plan optimization, and thorough legal/regulatory reviews of advertising materials to uphold brand integrity and industry standards
• Champion team culture and talent development, mentoring remote intern teams through real-world media planning projects, fostering collaboration and career growth, and cultivating a positive virtual work environment through proactive engagement and feedback-driven initiatives

• Managed Accounts: Pella Windows & Doors, San Diego Zoo, and Comenity Bank/Bread Financial
• Led end-to-end media planning and strategy development, overseeing audience research, media outlet selection, and creation of MAFs/ATBs, while building and approving multi-million-dollar media plans aligned with client objectives and budget allocations
• Drove performance-focused planning by analyzing historical spend and ROAS, refining media mix and frequency, and continuously optimizing campaigns through updated dashboards, internal reporting tools, and strategic insights
• Managed cross-functional teams and internal processes, providing hands-on training, project oversight, and clear role guidance across multiple accounts to ensure confident execution and high team performance
• Acted as primary liaison across departments, facilitating communication between account teams, billing, and subject matter experts through structured meetings and proactive coordination to maintain smooth client operations and deliverables

• Developed and implemented scalable internal and external processes to streamline operations, improve team efficiency, and enhance overall client service delivery
• Managed and balanced workload across 40+ active accounts, ensuring timely execution and quality control across all projects and deliverables
• Led coordination of all client and internal meetings, facilitating clear communication, alignment on priorities, and seamless project progression
• Onboarded new clients and activated strategic initiatives, contributing to new business growth through tailored planning, relationship-building, and idea execution

At Zimmerman Advertising, my professional career involved

• Managed Accounts: La-Z-Boy Furniture Galleries & Decor, McDonald's, Dunkin Donuts, TBC - Tire Kingdom, Papa John's, Jet's Pizza, Planet Fitness, Greater Ft Lauderdale Alliance, Miami Grill/Subs, Five Below, Party City, Chuck E Cheese, Modell's Sporting Goods, and Autonation
• Led and mentored cross-level media planning teams, guiding Assistant, Junior, and Media Planners through campaign development, workflow execution, and professional growth while spearheading comprehensive training programs on internal tools and processes
• Managed full-cycle media planning and execution for integrated campaigns across national and local TV, radio, print, OOH, and digital platforms (CTV, digital audio), consistently meeting strategic goals and optimizing performance
• Drove data-informed media strategies, utilizing tools like ESRI and custom dashboards to analyze demographic, sales, and competitive data—resulting in actionable insights, including a 12% increase in local in-store traffic for major national clients
• Streamlined internal operations and resource management, orchestrating project timelines, managing team bandwidth, and documenting planning details in HIVE9 to ensure billing accuracy and workflow efficiency
• Cultivated a positive and engaged team culture, managing the department’s "Fun Fund," planning morale-boosting activities, and contributing to the Culture Crew to enhance employee engagement and team spirit
• Mentored summer media interns on real client projects, providing guidance on strategic planning, presentation development, teamwork, and ongoing professional development to support the next generation of media professionals