Carly Strelzik

• Partner with businesses to drive operational efficiency through tailored consulting services in business strategy, team optimization, and financial performance.
• Help clients optimize project delivery, balancing speed, scope, quality, and budget to maximize value and satisfaction.
• Manage client relationships, ensuring successful project execution, and guiding teams to meet key financial, project health, and people management outcomes.
• Advise on creating and maintaining financial projections, budgeting strategies, and business health metrics, ensuring alignment with growth goals.
• Advise on building strong financial models, overseeing th development of revenue projections and strategic business planning.

Agency Director 2018-2021

Director of Project Management 2015-2018

Senior Project Manager 2014-2015

Member of Leadership team that grew business from 12 team members to ~80.

Successfully worked with Agency owners to negotiate and finalize acquisition by LiquidWeb in 2021.

Define core goals for the business and guide team to success. Exceeded profitability goals every year.

• Set financial, project health and team health outcomes
• Establish KPIs, track and report on progress, and implement tactics to improve performance
• Set goals for sales team to funnel appropriate projects and revise client and project scoring as needed
• Accountable for product and delivery, monitoring and guiding balance between value (speed, scope, quality) and budget.

Shape the Agency offerings to maintain pipeline at $6.5million

• Identify market trends and opportunities to inform services provided, and skills and staffing plan required to sell and deliver

Own the pipeline vision and project allocation so that each project team meets burn, invoicing, and revenue goals

• Determine ideal blend of projects for team health and happiness, skill building, longevity, industry trend and portfolio blend.
• Guide Sales team to fill pipeline and navigate opportunities to meet business goals.
• Collaborate with Team Leads to optimize utilization.
• Develop and implement strategies to increase sales and profitability

Focus on value

Responsible for Agency budget of $7million annually

• Owner of budget and business unit bottom line.
• Collaborate with CFO to oversee financial health, projections and budgets.

Manage and guide 7 direct reports and ~75 indirect reports across globally dispersed teams

• Responsible for direct management of Director of Delivery, Creative Director, Director of New Business, Team Leads, and Marketing team. Responsibilities include hiring; onboarding; work review; regular 1:1s to discuss projects, professional development, feedback cycle and career trajectory; and annual performance reviews.
• Own team structure and general staffing plan for Agency, including financial impact

• Managed team of Product Managers, Project Managers, Mobile Producers and QA Analysts, as well as freelance contractors and external vendors working on digital projects for Smosh, #2 most subscribed YouTube channel, as well as Alloy's other recognized content brands, including TheGloss, Gurl, Mommyish, Crushable and Clevver.
• Lead Product Manager on Smosh digital properties. Identify brand and company priorities and drive digital product roadmap, planning development of mobile applications, mobile games, feature and platform updates and site re-launches.
• Defined and implemented Agile development process across Product & Technology groups.

MTV Networks

• Managed development of nextmovie.com, which involved defining project scope, developing and maintaining project documentation, reviewing all deliverables, including wireframes and designs, and working with project team on pre-launch testing.
• Acted as main point of contact for all project team functions, including Information Architecture, Design, Development, Editorial and Executive Management.

Condé Nast Publications

• Managed redesign of luckymag.com.
• Worked with Magazine and Condé Nast Digital stakeholders to define project scope and requirements, which involved developing and maintaining project documentation, and managing and training junior Project Managers.

Associated Press

• Acted as Project Manager for Associated Press' sports website, from concept through design.
• Worked with client to define project goals and requirements and develop project documentation, and managed team of Information Architects and Designers.

AOL

• Lead product development process on 2 parenting applications, acted as liaison between client team and Design and Development teams, and managed project from concept, through user testing, design, development and launch.

• Led product team in development of site re-launches, such as Glamour.com, VanityFair.com and Brides.com; site applications, such as Self Challenge and Body by Glamour; cross-platform rollouts, creation of new data capture templates and general maintenance including bug fixes, training and support. Product team efforts resulted in up to 60 million page views per month per site.
• Worked with integrated sales team to build advertiser-sponsored products for Condé Nast sites, resulting in positive ROI and leveraged across Condé Nast's portfolio of sites.
• Managed digital product team for Vogue.com, Style.com, Glamour.com, Self.com, Brides.com, TeenVogue.com Allure.com, Luckymag.com and Wmag.com including 7 full-time direct reports, freelance staff and external vendors.
• Consulted with cross-functional team identifying partners and 3rd party applications to increase site traffic, brand awareness and provide monetization opportunities. Partnered with outside companies to implement platform-wide, cross-site tools to drive traffic, engagement and sales opportunities on Condé Nast's digital products.
• Main point of contact for product and project requests from magazine and digital editorial groups, defining development requests and prioritizing projects based on data to determine projects with best-estimated return on investment. Determined new digital products offered to magazines.