- Captain of a Men's League Hockey Team
- 32-Handicap Amateur Golfer
- Coding and Programming
- Dog Mom
Open To Work
Carly Tashman
Littleton,CO
Work Preference
Summary
Dynamic Marketing Operations Manager with a proven track record, excelling in CRM management and client relationship building. Spearheaded initiatives that enhanced customer satisfaction and streamlined processes, while mentoring teams to achieve operational excellence. Proficient in various CRM platforms and skilled in cross-functional collaboration, driving impactful and successful initiatives.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
Work History
Marketing Operations Manager
Buzzworthy Marketing
04.2025 - 09.2025
- Managed CRM system updates to enhance user experience and data accuracy.
- Provided training sessions for new users on CRM functionalities and features.
- Delivered exceptional customer support, resolving inquiries and enhancing satisfaction levels.
- Collaborated with cross-functional teams to address client needs and improve service delivery.
- Conducted regular account reviews to assess progress and strategize future growth opportunities for clients.
- Streamlined marketing processes for improved efficiency and cost savings.
- Mentored junior team members, fostering professional development and enhancing overall team performance.
- Developed and executed CRM strategies to enhance customer engagement and retention.
- Increased customer satisfaction by implementing a personalized CRM strategy for better communication and engagement.
Operations and Customer Success Manager
Vacation Rental Marketers
11.2023 - 03.2025
- Developed customer onboarding processes to enhance user experience and satisfaction.
- Managed client accounts, ensuring timely communication and resolution of inquiries.
- Collaborated with cross-functional teams to improve customer support workflows.
- Implemented feedback mechanisms to capture client needs and preferences effectively.
- Trained new team members on best practices for client engagement strategies.
- Conducted regular check-ins with clients to assess satisfaction and address concerns proactively.
- Assisted customers with onboarding and product setup to foster successful adoption and usage.
- Established strong relationships with key customers, resulting in increased customer loyalty.
- Enhanced customer satisfaction by proactively addressing concerns and providing tailored solutions.
- Prioritized feature development based on user feedback and strategic initiatives.
- Managed project timelines, ensuring deliverables met quality standards and deadlines.
Marketing Director
The Steller Group
07.2022 - 10.2023
- Developed and executed integrated marketing plans to enhance brand visibility.
- Collaborated with cross-functional teams to align marketing strategies with business goals.
- Oversaw budget allocation for marketing activities, ensuring effective resource utilization and cost management.
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Managed digital marketing efforts, including social media and email campaigns, to drive customer acquisition.
- Updated existing website with fresh content and graphics to maintain modern aesthetics.
- Monitored performance metrics of written content, adjusting strategies based on audience feedback and analytics.
Marketing Director
Gotcha Covered (Corporate)
10.2021 - 06.2022
- Assisted franchisees in developing and implementing localized marketing campaigns that effectively targeted their unique customer base and contributed to increased sales.
- Developed and delivered comprehensive marketing training sessions to enhance franchisee skills and knowledge.
- Utilized various digital tools, such as LMS platforms, to track progress and improve learner engagement.
- Created custom LMS learning roadmaps for new franchisees.
- On-staff marketing guru for 140 franchise owners, drove campaign evaluation, campaign strategy, and creative projects.
- Managed relationships with external partners and vendors, ensuring successful collaborations on joint projects.
- Addressed franchisee needs by creating customized training solutions, fostering long-term partnerships.
- Hosted classroom-style marketing boot-camp training sessions monthly for new franchisees.
Marketing Manager
Gotcha Covered (Corporate)
10.2020 - 10.2021
- Analyzed franchisee feedback to identify areas for service improvement.
- Coordinated cross-functional teams to resolve franchisee issues effectively.
- Analyzed franchisee feedback to identify areas for improvement, leading to enhanced marketing campaign offerings and vendor partnerships.
- Analyzed campaign performance metrics to drive continuous improvement strategies.
- Assisted in the development of marketing materials, ensuring alignment with brand guidelines.
- Managed franchisee feedback channels, improving product offerings and customer satisfaction.
- Facilitated workshops and training sessions for franchisee owners, enhancing familiarity, confidence, and performance.
Marketing Specialist
Eagle Automation
09.2019 - 03.2020
- Developed and executed targeted marketing campaigns to enhance brand awareness and customer engagement.
- Analyzed market trends and consumer insights to refine product positioning strategies.
- Collaborated with cross-functional teams to create cohesive marketing materials and communications.
- Managed social media accounts, increasing follower engagement through strategic content planning.
- Implemented email marketing initiatives that improved customer retention rates and increased conversions.
- Monitored campaign performance metrics, providing actionable insights for continuous improvement.
- Streamlined communication processes, leading to improved collaboration between departments.
- Created persuasive sales presentations that effectively showcased product benefits, driving revenue growth.
Education
Master of Science - Cyber Security
University of Colorado Denver
Denver, CO12-2026
Bachelor of Science - Digital Communications
The University of Vermont
Burlington, VT 08.2014 - 05.2018
Skills
- CRM management
- Cross-functional collaboration
- Project management
- Client relationship building
- Client advocacy
- Training and mentoring
- Problem resolution
- Technical troubleshooting
- Proficient in HubSpot, Salesforce, GoHighLevel, Microsoft Office/Google Workspace, WordPress, Python, SQL
Affiliations
ISACA
Interests
Timeline
Marketing Operations Manager
Buzzworthy Marketing
04.2025 - 09.2025
Operations and Customer Success Manager
Vacation Rental Marketers
11.2023 - 03.2025
Marketing Director
The Steller Group
07.2022 - 10.2023
Marketing Director
Gotcha Covered (Corporate)
10.2021 - 06.2022
Marketing Manager
Gotcha Covered (Corporate)
10.2020 - 10.2021
Marketing Specialist
Eagle Automation
09.2019 - 03.2020
Bachelor of Science - Digital Communications
The University of Vermont
08.2014 - 05.2018
Master of Science - Cyber Security
University of Colorado Denver
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