Carly Zak
Fort Worth
Summary
Results driven Digital Marketing Specialist with experience in planning, executing and optimizing online marketing strategies. Promotes products, services, and events successfully through multiple digital strategies. Proven track record of leveraging data-driven insights to optimize online presence, drive online traffic, and increase lead generation.
Overview
5
5
years of professional experience
Work History
Digital Marketing Specialist
Big Red Media
05.2023 - Current
- Utilized marketing automation tools to create targeted email campaigns, achieving a 25% email open rate and a 15% click-through rate, effectively driving registration, attendance, and opt ins.
- Assisted in organizing and coordinating seamless logistical operations for both virtual and in-person marketing events, webinars, and conferences, ensuring optimal attendee experiences and successful event outcomes.
- Contributed to the successful implementation of targeted email marketing campaigns, handling list segmentation, campaign scheduling, and performance tracking to optimize engagement and conversion rates.
- Collaborated with the design team to create visually appealing graphics and assets for digital marketing campaigns, enhancing overall brand aesthetics and user engagement.
- Coordinated and executed a series of webinars, implementing strategic email marketing campaigns and social media promotions, resulting in a 30% increase in webinar attendance and engagement.
Virtual Event Project Manager
Big Red Media
07.2022 - 05.2023
- Fostered strong client relationships, acting as the primary point of contact for project updates and ensuring customer satisfaction, resulting in an increase in client retention.
- Coordinated an online virtual event for 51 clients simultaneously, overseeing A/V, marketing, celebrity speakers, graphic design, and sponsorship aspects to ensure seamless execution, leading to a revenue generation of $867,000.
- Provided regular updates to senior management on event progress, outcomes, and key learnings, contributing to informed decision-making.
- Developed and maintained detailed project plans, including milestones, tasks, and resource allocation, resulting in improved project transparency and stakeholder communication.
- Proactively suggested, created, and implemented operational and workflow improvements, enhancing production and documentation processes to optimize campaign and communication efficiency.
- Managed technical aspects of virtual events, including troubleshooting issues, coordinating with IT support, and conducting pre-event equipment tests to guarantee smooth operations.
EXECUTIVE ASSISTANT
Hospitality Consultants
10.2018 - 04.2020
- Processed accurate and timely payroll for 11 employees on a biweekly basis, ensuring compliance with federal and state regulations.
- Provided on-site support during events, handling attendee check-ins, managing client relationship, and addressing any last-minute logistical needs.
- Assisted in organizing and coordinating seamless logistical operations for both virtual and in-person events and conferences, ensuring optimal attendee experiences and successful event outcomes.
Education
BBA - Management
Southwestern Oklahoma State University
Weatherford, OK05.2017
Skills
- Customer Service
- Adaptable
- Problem Solving
- Analytics Tracking
- Marketing Automation
- Customer Relationship Management
- Project Management
- Collaborative Team Work
Accomplishments
- SWOSU Athletic Hall Of Fame (2022)
- 2019 NFL Draft Design
- SWOSU Female Athlete Of The Year (2017, 2016)
Software Knowledge
- Keap (Infusionsoft)
- Canva
- PlusThis
- Twilio
- Cvent
- Monday.com
- ClickFunnels
- Vimeo
Timeline
Digital Marketing Specialist
Big Red Media
05.2023 - Current
Virtual Event Project Manager
Big Red Media
07.2022 - 05.2023
EXECUTIVE ASSISTANT
Hospitality Consultants
10.2018 - 04.2020
BBA - Management
Southwestern Oklahoma State University
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