Carlyn Wong
Newark,DE
Summary
Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer several years of experience to new role dedicated to achieving exceptional results on tight timetables.
Overview
13
13
years of professional experience
Work History
Amazon Marketplace Operations Analyst
PCOnline LLC
07.2022 - Current
- Strategic Product Development: Lead market intelligence initiatives to guide product strategy and purchasing decisions, leveraging insights to maintain a competitive advantage
- Integrated Cross-Departmental Alignment: Collaborate with Digital Advertising and Marketplace Operations to streamline inventory management, optimize product listings, and synchronize advertising with sales objectives
- Analytical Sales Optimization: Drive sales strategy adjustments through real-time data analysis, achieving a 20% increase in operational efficiency and elevating customer satisfaction
- Regulatory Compliance & Account Health: Ensure 100% compliance across Amazon, Walmart, and Newegg by proactively resolving account issues and adhering to platform-specific regulations
- Data-Driven Strategic Refinement: Generate actionable reports to continuously enhance performance and refine platform-specific strategies across Amazon, Walmart, Temu etc
Digital Marketing Analyst
Tomms Systems Sdn Bhd
10.2020 - 07.2021
- Targeted Campaigns & SEO Integration: Executed data-driven social media campaigns and incorporated SEO best practices, increasing engagement by 15% and enhancing brand visibility.
- Content Strategy & Performance Analysis: Created branded visual assets and tracked campaign metrics using Google Analytics and platform insights, maximizing ROI and refining content strategies.
- Community Engagement & Brand Voice: Fostered customer loyalty through proactive community engagement and ensured consistent brand voice across digital channels, boosting customer satisfaction and retention.
Co-founder & Lead
01.2012 - 12.2015
- Brand Development & Market Positioning: Established a unique online retail brand specializing in Korean/Japanese fashion, achieving a loyal customer base and strong market presence.
- Customer Engagement & Pricing Strategy: Developed competitive pricing models and managed customer relationships to boost retention, driving sustained revenue growth.
- Operational Efficiency: Streamlined inventory and vendor management processes to ensure timely fulfillment and high service levels, contributing to a scalable and efficient operational model.
Education
Master of Science - Data Analytics
MC DANIEL COLLEGE
08-2025
Bachelor of Arts - Marketing
ST. AMBROSE UNIVERSITY
05.2022
Associate of Arts -
SCOTT COMUNITY COLLEGE
05.2019
Skills
- Advanced Google Analytics
- Python
- Jupyter Notebook
- R
- Gretl
- Tableau
- PowerBi
- Canva, Adobe
- Davinci
- Trello
- Trend modeling, Keepa
- Microsoft Excel, Word, PowerPoint
Languages
English
Native/ Bilingual
Malay
Native/ Bilingual
Chinese (Mandarin)
Native/ Bilingual
Chinese (Cantonese)
Native/ Bilingual
Indonesian
Native/ Bilingual
German
Professional
Timeline
Amazon Marketplace Operations Analyst
PCOnline LLC
07.2022 - Current
Digital Marketing Analyst
Tomms Systems Sdn Bhd
10.2020 - 07.2021
Co-founder & Lead
01.2012 - 12.2015
Master of Science - Data Analytics
MC DANIEL COLLEGE
Bachelor of Arts - Marketing
ST. AMBROSE UNIVERSITY
Associate of Arts -
SCOTT COMUNITY COLLEGE
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