Carmen C. Faulkner
Rock Hill,SC
Summary
Business development Manager with innovative leadership style and expertise in brand positioning strategies. Professional business development and marketing expert with history of creating and implementing strategies that enhance market presence and drive revenue growth. Known for collaborative team efforts and achieving goals through strategic planning and adaptability. Skilled in client relationship management, and developing innovative marketing campaigns. Outstanding sales and marketing talents to manage product-related budgets.
Overview
46
46
years of professional experience
Work History
Owner
Sassy Pads
01.2011 - Current
- Owner of custom designer notepad business – 2011 – Present
- Sales are generated through website and wholesale dealer vendor events & local vendor shows.
Freelance Writer
Aiken Communications/Aiken Standard
03.2004 - 01.2007
- Freelance Writer - March 2004 - 2007
- Travel Article for monthly magazine – Exclusively Hers
Account Executive
Aiken Communications/Aiken Standard
12.2003 - 12.2004
- Account Executive - December 2003 - December 2004
- Responsible for developing new business and existing clients in Aiken, SC and Augusta, Georgia area for newspaper advertising and commercial printing.
- Developed ad campaigns for clients, ad layout and design, copywriting, editing and design. Planning and design for new monthly magazine for the newspaper.
- Planned and organized special events for clients and newspaper. Increased sales quotas for Augusta, Georgia territory from previous year by 20% and retained increases for 10 months.
President/Owner
Image Too Advertising Agency
01.2002 - 12.2004
- President/Owner – January 2002 – December 2004
- Full service advertising agency. Responsible for complete advertising of five companies to include all forms of media. Ad creation and production brochures, company printing, purchasing advertising space to include all forms of media.
- Planning all phases of special events, preparing budgets for monthly ad expenses and special projects. Web site design layout for graphics and copywriting. Continued to work my ad company while working with The Aiken Standard.
President/Owner/Editor
Laurens Street Publishing Company, Inc. - Easy Street Magazine
09.2000 - 01.2002
- President/Owner/Editor - September 2000 - January 2002
- Responsible for the daily management of the magazine. Production and design of the magazine, printing, distribution, creation, storyline, photographers and photo shoots for production. Managing printing and warehouse production.
- Budgeting and monthly reports of sales and production. Developed new vendor distribution sites. Responsible for all sales and management of sales personnel.
Director of Marketing - Community Reinvestment Officer
Security Federal Bank
08.1997 - 09.2000
- Public Relations and Special Projects - August 1997 - September 2000
- Responsible for public relations program for the bank and community programs sponsored and supported by Security Federal Bank. Responsible for creating a designing products and ad campaigns for the bank. Designing and buying media space in all publications regarding advertising and campaigns for all promotions.
- Responsible for the development of the "Looney Tunes Bank Savings Club" program. This program was designed and developed to house "in-school banks" inside Aiken & Barnwell County elementary schools. The program promoted community awareness for savings within the community for children.
- Responsible for the Community Reinvestment program within the bank and the community. Updating and annual training for employees of the CRA area and managing reports relating to Federal audits for bank. Responsible for reports and budget for the marketing department and ten banking centers. Developed and maintained the image for ten banking centers and yearly sales promotions.
- Responsible for the daily operations of the switchboard and reception area employees. Responsible for purchasing and design of all advertising media, specialty items including clothing program for employees. Coordinated all aspects of functions relating to company meetings and events, sponsorships and tradeshows.
- Responsible for the involvement in community agencies, including serving as Chamber Ambassador, Promotions committee for Aiken Downtown Development Association and board member of The South Carolina Bankers Association Marketing Committee.
- Wrote & received grants for City of Aiken Downtown Development as member of Downtown Development committee representing Security Federal Bank.
Manager - Aiken and Barnwell Offices
Manpower Temporary Services
05.1990 - 08.1997
- Manager - Aiken and Barnwell Offices - May 1990 - August 1997
- Human Resource directors for various business and industries to show them the benefits of temporary staffing. Responsible for daily operations of the Aiken and Barnwell offices.
- Opened and established Barnwell office, including staffing and employees for all locations.
- Responsible for budgeting and profitability for Aiken and Barnwell. Coordinated the marketing with corporate headquarters for local and national markets. Reasonable for contracts - local and state bidding and reporting to estate and government agencies for contract awards.
- Recruited, interviewed, tested and placed employees in temporary and permanent positions. Responsible for OSHA regulations and laws governing safety for workers. Began training requirements for ISO 9000 qualifications to help gain certification in staffing industry regarding quality service.
Service Representative
Manpower Temporary Services
02.1989 - 05.1990
- Service Representative - February 1989 - May 1990
- Recruited, interviewed, tested and place temporary employee.
- Responsible for payroll, classified advertising and development of new business.
Secretary for Plant Manager & Engineering Staff/Plant Receptionist
Stanley Tool Works
10.1988 - 02.1989
- Secretary for Plant Manager & Engineering Staff/Plant Receptionist - October 1988 - February 1989
- Maintained all functions to support plant manager for daily operations of plant. Responsible for all correspondence for manager, travel and on-site tour arrangements. Responsible for procurement of all office supplies for plant operations.
Accounting Manager/Computer Department
The H. D. Jackson Company, Inc.
08.1987 - 10.1988
- Accounting Manager/Computer Department - August 1987- October 1988
- Responsible for maintaining an operating all functions of the accounting books and financial statements for six companies owned by the H.D. Jackson Company. Responsible for inventory reports for import and exports for the company. Worked with Staff CPA to review monthly reports and inventories. Business closed.
Secretary
Metro Mechanical Supply
03.1986 - 08.1987
- Secretary - March 1986 - August 1987
- Secretarial and bookkeeping duties for surplus stainless company to include inventory control, invoicing and general ledger.
- Receptionist for two other companies leasing space from Metro Mechanical Supply. Business closed.
Consumer Loan Coordinator
Richmond Federal Savings & Loan
11.1984 - 02.1986
- Consumer Loan Coordinator - November 1984 - February 1986
- Responsibility of helping establish a consumer loan department.
- Developed lending guidelines and policies approved by the Board of directors. Interviewed loan applicants, approved loans, servicing and collections. Responsible for FSLIC and all government reports for regulators for department.
Mortgage Loan Originator - Secondary Marketing
Palmetto Federal Savings & Loan
11.1983 - 10.1984
- Mortgage Loan Originator - Secondary Marketing - November 1983- October 1984
- Developed a computer program to monitor mortgage loans for the secondary market. Developed business relationships with new companies to sell mortgage loans for the secondary market.
Accounting Clerk
Palmetto Federal Savings & Loan
09.1983 - 11.1983
- Accounting Clerk - September 1983 - November 1983
- Responsible for balancing general ledger, posting investments transactions, wire transfers for investments made by Palmetto Federal. Reconciliation branch bank accounts for seventeen branches, prepared Regulation D monthly reports for the Federal Reserve. Maintained monthly reports for Board of Directors meetings.
Credit Investigator
Farmers & Merchants Bank
02.1982 - 09.1983
- Credit Investigator - February 1982 – September 1983
- Reasonable of obtaining and verifying credit applications.
- Supported branches and maintained all credit files.
Floater Teller
Farmers & Merchants Bank
06.1980 - 09.1981
- Floater Teller - June 1980 - September 1981
- Performed teller duties for all branches
Education
High School -
Aiken High School
01.1977
University - Business & Marketing, Business & History
University of South Carolina
01.1993
College - Business Marketing and History Education
Coker College
01.1988
Technical Junior College - Business Accounting
Aiken Technical Junior College
01.1979
Skills
- Customer relations
- Small business operations
- Relationship building
- Verbal and written communication
- Community Business Development
- Marketing & Ad Campaigns
- Creative Writing & Publishing
- Project management
- Fundraising & Trade Shows
Accomplishments
- Increased the Looney Tunes Savings Program from four to eleven sites in 1998
- Developed the "Smiling Faces" ad campaign
- Designed and developed the Visa Check Card Campaign and Newcomer Programs
- Designed Bank Web Site
- Created Program to increase ATM fees for outsourced machines
- Increased profits percentages
- Maintained and decreased worker's compensation 50% and loss for over five years.
- Successfully bid and won contract awards from the State of South Carolina for temporary staffing for five years.
- Wrote the marketing manual for new software developed for franchise, along with troubleshooting software problems throughout franchise.
Timeline
Owner
Sassy Pads
01.2011 - Current
Freelance Writer
Aiken Communications/Aiken Standard
03.2004 - 01.2007
Account Executive
Aiken Communications/Aiken Standard
12.2003 - 12.2004
President/Owner
Image Too Advertising Agency
01.2002 - 12.2004
President/Owner/Editor
Laurens Street Publishing Company, Inc. - Easy Street Magazine
09.2000 - 01.2002
Director of Marketing - Community Reinvestment Officer
Security Federal Bank
08.1997 - 09.2000
Manager - Aiken and Barnwell Offices
Manpower Temporary Services
05.1990 - 08.1997
Service Representative
Manpower Temporary Services
02.1989 - 05.1990
Secretary for Plant Manager & Engineering Staff/Plant Receptionist
Stanley Tool Works
10.1988 - 02.1989
Accounting Manager/Computer Department
The H. D. Jackson Company, Inc.
08.1987 - 10.1988
Secretary
Metro Mechanical Supply
03.1986 - 08.1987
Consumer Loan Coordinator
Richmond Federal Savings & Loan
11.1984 - 02.1986
Mortgage Loan Originator - Secondary Marketing
Palmetto Federal Savings & Loan
11.1983 - 10.1984
Accounting Clerk
Palmetto Federal Savings & Loan
09.1983 - 11.1983
Credit Investigator
Farmers & Merchants Bank
02.1982 - 09.1983
Floater Teller
Farmers & Merchants Bank
06.1980 - 09.1981
University - Business & Marketing, Business & History
University of South Carolina
College - Business Marketing and History Education
Coker College
Technical Junior College - Business Accounting
Aiken Technical Junior College
High School -
Aiken High School