Carmen Collins
Greenwich,CT
Summary
Qualified Marketing Associate with a strong foundation in corporate marketing strategies and campaign management. Successfully developed and executed marketing plans that enhanced brand visibility and customer engagement. Demonstrated proficiency in market analysis and team collaboration to achieve impactful marketing outcomes.
Overview
6
6
years of professional experience
Work History
Lecturer, Public Speaking
City University of New York
07.2025 - Current
- Developed and delivered engaging course materials to enhance student learning experiences.
- Facilitated classroom discussions, promoting critical thinking and collaboration among students from 30-plus countries in Queens, NY.
- Evaluated over 100 student performances through assessments, providing constructive feedback for improvement.
- Implemented innovative teaching methods to increase student participation and retention rates by 15%.
- Utilized educational technology platforms to enhance instructional delivery and student engagement.
- Cultivated critical thinking skills through challenging assignments that required analysis, synthesis, and evaluation of information from various sources.
Research Assistant
Fordham University
10.2019 - 12.2025
- Conducted 30+ in-depth literature and market research reviews to support marketing strategy and identify high-impact industry trends
- Assisted in designing experiments and collecting data for ongoing research initiatives.
- Analyzed 5,000+ qualitative and quantitative data points using SPSS/NVivo, improving coding accuracy and reliability by 30%.
- Collaborated with team members to develop research methodologies and protocols.
Doctoral Research Fellow
St. John's University
09.2023 - 05.2025
- Conducted 40+ comprehensive literature and market research reviews, identifying key research gaps and directly informing the strategic direction of 10+ active projects.
- Designed and implemented 15+ experimental and analytical protocols, accelerating project completion timelines by 30% while improving methodological reliability.
- Collaborated with 6+ interdisciplinary teams across research, strategy, and analytics functions, improving project outcomes and workflow efficiency by 25%.
- Published peer-reviewed articles, contributing to applied knowledge development in targeted research and data-driven decision-making domains.
- Analyzed 100,000+ records across complex datasets using statistical software, generating actionable insights that directly supported publication outcomes and strategic recommendations
Social Media Assistant
The Southport School
01.2020 - 01.2022
- Developed and executed 12-month social media strategies for 3 donor segments (individual, corporate, foundation), contributing to a 30% increase in donor engagement and supporting nearly $1M in annual fundraising revenue.
- Prepared 50+ annual reports, donor acknowledgements, and event announcements under the Marketing Director, ensuring accurate and timely communications tied to $1M in development initiatives.
- Created 75+ pieces of development-related content—including website updates, lecture remarks, and faculty appointment announcements—resulting in a 40% increase in page traffic as measured through Google Analytics.
- Analyzed 10,000+ engagement data points across HubSpot dashboards and Google Analytics, recommending optimization strategies that improved campaign click-through and interaction rates by 28%.
- Researched 100+ industry reports and competitor campaigns, generating insights that informed messaging for 5+ strategic donor outreach campaigns and strengthened targeting accuracy in HubSpot workflows.
Education
Ph.D. - Multi-sector Communication
St. John’s University, Collins College for Professional Studies
Queens, NY12.2025
Master of Arts - Strategic Communication
Fordham University
New York, NY01.2020
Bachelor of Arts - Journalism, Political Science, and Spanish & Latin American Studies
George Washington University, School of Media & Public Affairs
Washington, DC01.2019
Skills
- Skilled in utilizing Adobe Suite and Constant Contact for marketing
- Salesforce
- Hubspot
- Market Analysis
- Stock Market Analysis
- A strong understanding of investment products, private markets, and US wealth management distribution strategies
Affiliations
- The European Public Relations Education and Research Association (EUPRERA)
- German Studies Association
- Association for Education in Journalism and Mass Communications
- Mid-Atlantic Popular & American Culture Association (MAPACA)
Languages
French
Full Professional
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Lecturer, Public Speaking
City University of New York
07.2025 - Current
Doctoral Research Fellow
St. John's University
09.2023 - 05.2025
Social Media Assistant
The Southport School
01.2020 - 01.2022
Research Assistant
Fordham University
10.2019 - 12.2025
Ph.D. - Multi-sector Communication
St. John’s University, Collins College for Professional Studies
Master of Arts - Strategic Communication
Fordham University
Bachelor of Arts - Journalism, Political Science, and Spanish & Latin American Studies
George Washington University, School of Media & Public Affairs
ACADEMIC AND VOLUNTEER SERVICE
- Editor, Journal of Vincentian Action, 2022-2023
- 2023 International Coordinator for the Conference on Human Rights and Globalization in Tenerife, Canary Islands, Spain.
- Assistant Editor, The Journal of Critical Race & Ethnic Studies, 2024-2025.
PUBLICATIONS
- Rodriguez, C. E., & Collins, C. (2024). A Study of Environmental Organizations in Puerto Rico Advocating for Social and Environmental Justice. Social Sciences, 13(5), 260. https://doi.org/10.3390/socsci13050260
- Collins, C., & Monteiro, B. (2024). Ich-du: Nurturing Empathy for a Better World. European Judaism, 57(1), 148–155. https://doi.org/10.3167/ej.2024.570111
- Carmen Collins. “Spooky Scary Storytime” and the Uncanny Algorithm: A Case Study of TikTok User @ashleeinc.” Mid-Atlantic Popular & American Culture Association, Philadelphia, PA, November 2025.